Rascasse Audience Intelligence

Religion Audience in United States

A data profile of the people who buy, follow and care about Religion in United States — modelled from more than twelve digital signal sources. Religion has an estimated audience of 82,034,055 people in United States.

#10among Field of study in United States#109among Topic in United States#17in Business & Career

The average Religion fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nancy Mace, Google News, Canada, with strongest over-indexing on Nancy Mace (2.8× the country average).

Demographically, the Religion audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Religion fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Nancy Mace.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Religion profile in United States.

Audience size
82M
in United States
Gender
61.4%♀
38.6% male
Age
40.0
average years
Country rank
#135
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Religion fans

61.4% are female, 38.6% are male, average age 40.0.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Religion audience in United States
MetricValue
Female61.4%
Male38.6%
Average age40.0
Estimated audience size82,034,055
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Religion audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Religion audience comes from United States.

Worldwide audience distribution share by country for Religion
CountryShare
United States22.8%
Brazil5.2%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Religion audience in United States is strongest.

Fig. 05

Top regions by affinity

Religion fans by region: top regions in United States
#RegionReachAffinity×
01Texas~10M1.38×
02Kentucky~1.5M1.27×
03North Carolina~3M1.21×
04Indiana~1.5M1.17×
05Kansas~800K1.17×
06South Carolina~1.5M1.14×
07California~10M1.12×
08Georgia~3M1.11×
09Nebraska~500K1.11×
10North Dakota~200K1.10×
11Pennsylvania~3M1.09×
12Virginia~2M1.09×
13Illinois~3M1.08×
14Hawaii~400K1.07×
15Michigan~2.5M1.06×
16Oklahoma~1M1.06×
17Arkansas~700K1.06×
18New Mexico~400K1.06×
19South Dakota~200K1.06×
20Louisiana~1M1.05×
21Mississippi~700K1.05×
22Arizona~1.5M1.04×
23Maryland~1.5M1.04×
24Alabama~1M1.04×
25Ohio~2.5M1.02×
26Missouri~1.5M1.01×
27Alaska~200K1.01×
28Wyoming~100K1.00×
29Wisconsin~1M0.99×
30Minnesota~1M0.99×
31Utah~700K0.99×
32Washington~1.5M0.97×
33Idaho~400K0.97×
34New Jersey~2M0.96×
35Iowa~600K0.96×
36Montana~200K0.96×
37West Virginia~400K0.95×
38Delaware~200K0.94×
39Oregon~900K0.92×
40Nevada~700K0.91×
41Rhode Island~200K0.89×
42New York~4M0.88×
43Tennessee~1.5M0.88×
44Connecticut~700K0.86×
45Maine~300K0.86×
46Colorado~1M0.85×
47Massachusetts~1.5M0.83×
48Florida~4.5M0.82×
49New Hampshire~300K0.81×
50Washington, District of Columbia~200K0.72×
Fig. 06

Affinity by region

Affinity by region — Religion, United States
0.72×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Religion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Religion audience
#·InterestCategoryAffinity×
01MessianismPolitics & Society3.10×
02Nancy MacePolitics & Society2.80×
03Creator deityPolitics & Society2.65×
04Gateway PunditNews2.48×
05Google NewsNews2.44×
06WordKids & Family1.98×
07LabCorpHealth1.85×
08Homo sapiensKids & Family1.79×
09Christian ChurchPolitics & Society1.78×
10Dick CheneyPolitics & Society1.77×
11FaithPolitics & Society1.75×
12Savannah GuthrieMovies & TV1.73×
13Thomas MassiePolitics & Society1.71×
14CanadaTravel & Leisure1.67×
15TasteFashion & Accessoires1.65×
16Healthy habitsHealth1.62×
17Diane KeatonMovies & TV1.58×
18Melania TrumpPolitics & Society1.54×
19EmotionHealth1.50×
20ArkansasTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Religion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Religion audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.30×
Need for SecurityCONSERVATISM1.22×
MindfulnessBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Religion audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.84×
Early Adopter MentalityPOWER0.85×
Urban LifestyleOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Religion have in United States?

Religion has an estimated audience of 82,034,055 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Religion fans?

61.4% of Religion fans are female, 38.6% are male, with an average age of 40.0 years.

03

Which brands do Religion fans like most?

Religion fans show strongest brand affinity for Nancy Mace (2.8×), Google News (2.44×), and Canada (1.67×) over the country average.

04

Where do Religion fans live in United States?

Religion fans in United States are most concentrated in California (reach ~10M), Texas (reach ~10M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Religion fans also like?

Beyond Religion itself, the audience over-indexes on Google News (2.44×), Canada (1.67×), Creator deity (2.65×), and Melania Trump (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Religion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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