Religion Audience in United States

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Religion has an estimated audience of 82,034,055 people in United States. 61.4% are female, 38.6% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Google News, Canada, Creator deity, Word, Messianism.

The average Religion fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google News, Canada, Creator deity, with strongest over-indexing on Google News (2.44× the country average). Demographically, the Religion audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Religion fans

Demographic split for Religion audience in United States
MetricValue
Female61.4%
Male38.6%
Average age40.0
Estimated audience size82,034,055

Audience persona

The typical Religion fan in United States is more female, around 40.0 years old, with strong Extroversion tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Religion in United States
RegionReachAffinity
California10,826,8761.2×
Texas10,272,4221.46×
Florida4,780,0600.86×
New York4,485,1770.98×
North Carolina3,098,5221.26×
Illinois3,074,8621.13×
Pennsylvania3,026,0221.1×
Georgia2,906,1961.15×
Ohio2,652,9161.05×
Michigan2,286,2411.07×
Virginia2,263,6351.13×
New Jersey1,981,5830.95×
Arizona1,828,5481.09×
Indiana1,755,1281.17×
Washington1,686,9801.03×
Tennessee1,525,9580.93×
Maryland1,471,2171.04×
South Carolina1,390,4471.13×
Missouri1,370,8831.04×
Massachusetts1,331,6830.82×
Kentucky1,323,7581.29×
Wisconsin1,216,3780.99×
Minnesota1,206,0811.03×
Alabama1,198,3251.05×
Louisiana1,145,6031.08×
Colorado1,127,0970.87×
Oklahoma967,5881.06×
Oregon919,6910.98×
Kansas741,9281.15×
Arkansas725,5001.07×
Nevada722,1400.91×
Utah721,8300.98×
Connecticut708,6760.86×
Mississippi705,9871.04×
Iowa638,5550.94×
Nebraska448,8721.09×
New Mexico422,8511.03×
Idaho382,7480.93×
Hawaii370,5661.05×
West Virginia349,7270.92×
Maine248,6820.85×
New Hampshire241,6280.75×
Montana216,8630.95×
Rhode Island213,5950.82×
Delaware202,6420.9×
South Dakota188,6130.99×
Washington, District of Columbia178,8220.73×
North Dakota165,7570.98×
Alaska158,8940.91×
Wyoming104,1250.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Religion audience
BrandAffinityCategory
Google News2.44×News
Canada1.67×Travel & Leisure
Creator deity2.65×Politics & Society
Word1.98×Kids & Family
Messianism3.1×Politics & Society
LabCorp1.85×Health
Homo sapiens1.79×Kids & Family
Healthy habits1.62×Health
Christian Church1.78×Politics & Society
Gateway Pundit2.48×News
Faith1.75×Politics & Society
Savannah Guthrie1.73×Movies & TV
Taste1.65×Fashion & Accessoires
Emotion1.5×Health
Arkansas1.5×Travel & Leisure
Diane Keaton1.58×Movies & TV
Kristi Noem1.53×Politics & Society
Beyin1.77×Health
Evangelicalism1.96×Politics & Society
Christian ministry1.86×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Religion audience
TraitClusterScore
ExtroversionTHRILL1.24
Risk AppetiteTHRILL1.14
TraditionCONSERVATISM1.06
MindfulnessBALANCE1.04
Luxury OrientationPREMIUM0.99
Healthy LifestyleBALANCE0.96

Worldwide distribution

Worldwide audience distribution share by country for Religion
CountryShare
United States22.8%
Brazil5.2%
Italy5.0%

See Religion audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Religion have in United States?

Religion has an estimated audience of 82,034,055 people in United States, concentrated in California and Texas.

What is the gender split and age of Religion fans?

61.4% of Religion fans are female, 38.6% are male, with an average age of 40.0 years.

Which brands do Religion fans like most?

Religion fans show strongest brand affinity for Google News (2.44×), Canada (1.67×), and Creator deity (2.65×) over the country average.

Where do Religion fans live in United States?

Religion fans in United States are most concentrated in California (reach 10,826,876), Texas (reach 10,272,422), and Florida (reach 4,780,060). These three regions account for the largest share of the active audience.

What other brands do Religion fans also like?

Beyond Religion itself, the audience over-indexes on Canada (1.67×), Creator deity (2.65×), Word (1.98×), and Messianism (3.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.