Faith Audience in United States

Faith logo

Faith has an estimated audience of 25,943,189 people in United States. 67.4% are female, 32.6% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, Israel, The Historian, Eurail.

The average Faith fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, Israel, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Faith audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Risk Appetite, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Faith fans

Demographic split for Faith audience in United States
MetricValue
Female67.4%
Male32.6%
Average age42.3
Estimated audience size25,943,189

Audience persona

The typical Faith fan in United States is more female, around 42.3 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Faith in United States
RegionReachAffinity
California2,697,8290.95×
Texas2,559,1791.15×
Florida1,948,8591.11×
New York1,140,2190.79×
Georgia1,077,3781.35×
North Carolina984,1001.26×
Illinois770,2340.89×
Pennsylvania741,6130.85×
Ohio724,1400.91×
Virginia631,6631×
Tennessee626,1041.2×
Alabama617,6051.7×
Michigan596,6470.88×
Arizona541,1481.02×
New Jersey521,2620.79×
South Carolina498,1421.28×
Indiana493,9661.04×
Washington476,4010.92×
Maryland466,7341.05×
Louisiana461,6131.38×
Missouri433,6291.04×
Massachusetts365,4290.71×
Mississippi346,4761.62×
Kentucky332,4641.02×
Oklahoma318,1021.1×
Colorado307,8270.75×
Minnesota288,2800.78×
Arkansas288,0711.35×
Wisconsin281,9620.72×
Nevada239,1310.95×
Oregon236,4130.79×
Utah223,3820.96×
Connecticut213,0280.82×
Kansas188,2420.92×
Iowa177,1280.83×
Hawaii127,5951.14×
New Mexico124,3100.96×
Idaho112,2490.86×
West Virginia110,6950.92×
Nebraska110,6130.85×
South Dakota102,0051.7×
Washington, District of Columbia80,2551.03×
New Hampshire77,1180.75×
Delaware74,8221.05×
Vermont68,4271.5×
Montana61,9240.86×
Maine58,5650.63×
Rhode Island51,9180.63×
Alaska47,7990.86×
North Dakota44,4510.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Faith audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Israel2.64×Travel & Leisure
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Kendra Scott1.98×Fashion & Accessoires
Historic site2.75×Arts & Culture
Jeep Wagoneer3.6×Cars & Mobility
Corona (band)3.53×Music & Radio
Parral, Chihuahua8.99×Travel & Leisure
Wok3.72×Food & Beverages
On the Border Mexican Grill & Cantina3.85×Food & Beverages
Goop2.71×Internet & Social Media
Governor of Michigan3.69×Politics & Society
Grinch1.98×Movies & TV
headspace4.56×Health
Cam Ward1.81×Sports
Hibachi3.39×Food & Beverages
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Faith audience
TraitClusterScore
Risk AppetiteTHRILL1.92
MindfulnessBALANCE1.37
Luxury OrientationPREMIUM1.35
SpiritualityBALANCE1.32
Healthy LifestyleBALANCE1.1
Community OrientationOPEN1.04

Worldwide distribution

Worldwide audience distribution share by country for Faith
CountryShare
United States35.8%
China12.8%
Brazil2.7%

See Faith audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Faith have in United States?

Faith has an estimated audience of 25,943,189 people in United States, concentrated in California and Texas.

What is the gender split and age of Faith fans?

67.4% of Faith fans are female, 32.6% are male, with an average age of 42.3 years.

Which brands do Faith fans like most?

Faith fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.62×), and Israel (2.64×) over the country average.

Where do Faith fans live in United States?

Faith fans in United States are most concentrated in California (reach 2,697,829), Texas (reach 2,559,179), and Florida (reach 1,948,859). These three regions account for the largest share of the active audience.

What other brands do Faith fans also like?

Beyond Faith itself, the audience over-indexes on Google Home (11.62×), Israel (2.64×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Faith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.