Rascasse Audience Intelligence

Faith Audience in United States

A data profile of the people who buy, follow and care about Faith in United States — modelled from more than twelve digital signal sources. Faith has an estimated audience of 25,943,189 people in United States.

#790among Topic in United States#64in Politics & Society

The average Faith fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drudge Report, Religion, Fox News Channel, with strongest over-indexing on Drudge Report (10.68× the country average).

Demographically, the Faith audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Faith fan in United States is more female, around 42.3 years old, with strong Spirituality tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Faith profile in United States.

Audience size
25.9M
in United States
Gender
67.4%♀
32.6% male
Age
42.3
average years
Country rank
#1159
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Faith fans

67.4% are female, 32.6% are male, average age 42.3.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for Faith audience in United States
MetricValue
Female67.4%
Male32.6%
Average age42.3
Estimated audience size25,943,189
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Faith audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3917%
40-4923%
50+29%
Fig. 04

Worldwide distribution

35.8%

of the worldwide Faith audience comes from United States.

Worldwide audience distribution share by country for Faith
CountryShare
United States35.8%
China12.8%
Brazil2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Faith audience in United States is strongest.

Fig. 05

Top regions by affinity

Faith fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~100K2.41×
02Alabama~600K1.71×
03Mississippi~300K1.62×
04Vermont~70K1.54×
05Louisiana~500K1.37×
06Arkansas~300K1.33×
07Georgia~1M1.27×
08North Carolina~1M1.25×
09South Carolina~500K1.21×
10Tennessee~600K1.14×
11Hawaii~100K1.11×
12Oklahoma~300K1.09×
13Delaware~80K1.08×
14Texas~2.5M1.07×
15Indiana~500K1.03×
16Kentucky~300K1.03×
17Florida~2M1.02×
18Arizona~500K1.00×
19Maryland~400K1.00×
20Missouri~400K0.99×
21New Mexico~100K0.98×
22Alaska~50K0.98×
23Washington, District of Columbia~80K0.97×
24West Virginia~100K0.96×
25North Dakota~50K0.96×
26Virginia~600K0.95×
27Nevada~200K0.94×
28Kansas~200K0.92×
29Nebraska~100K0.92×
30California~2.5M0.91×
31Illinois~800K0.90×
32Utah~200K0.90×
33Montana~60K0.90×
34Idaho~100K0.88×
35Ohio~700K0.87×
36Washington~400K0.86×
37Iowa~200K0.86×
38Michigan~600K0.84×
39Pennsylvania~700K0.83×
40Minnesota~300K0.80×
41New Hampshire~80K0.80×
42Connecticut~200K0.79×
43Oregon~200K0.77×
44New Jersey~500K0.76×
45New York~1M0.73×
46Wisconsin~300K0.73×
47Colorado~300K0.72×
48Rhode Island~60K0.71×
49Maine~60K0.69×
50Massachusetts~300K0.68×
Fig. 06

Affinity by region

Affinity by region — Faith, United States
0.68×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Faith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Faith audience
#·InterestCategoryAffinity×
01Drudge ReportSports10.68×
02The Middle (TV series)Movies & TV10.68×
03Alison BrieMovies & TV4.65×
04New TestamentPolitics & Society3.39×
05New York PostNews2.56×
06RetirementBusiness & Career2.28×
07Fox News ChannelMovies & TV2.27×
08Catholic ChurchPolitics & Society2.24×
09Real propertyHome & Garden2.08×
10BiblePolitics & Society2.02×
11Made in USABusiness & Career2.01×
12PhilanthropyArts & Culture1.97×
13GeneticsKids & Family1.86×
14DentistryBusiness & Career1.86×
15High schoolBusiness & Career1.85×
16Joe BidenPolitics & Society1.84×
17ReligionBusiness & Career1.75×
18JesusPolitics & Society1.59×
19Dollar GeneralShopping1.54×
20BeachesTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Faith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Faith audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.82×
PatriotismCONSERVATISM1.69×
MindfulnessBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Faith audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.93×
Quality AwarenessPREMIUM0.94×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Faith have in United States?

Faith has an estimated audience of 25,943,189 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Faith fans?

67.4% of Faith fans are female, 32.6% are male, with an average age of 42.3 years.

03

Which brands do Faith fans like most?

Faith fans show strongest brand affinity for Drudge Report (10.68×), Religion (1.75×), and Fox News Channel (2.27×) over the country average.

04

Where do Faith fans live in United States?

Faith fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Faith fans also like?

Beyond Faith itself, the audience over-indexes on Religion (1.75×), Fox News Channel (2.27×), Dollar General (1.54×), and Bible (2.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Faith audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Faith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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