Rascasse Audience Intelligence

Faith Audience in Germany

A data profile of the people who buy, follow and care about Faith in Germany — modelled from more than twelve digital signal sources. Faith has an estimated audience of 821,241 people in Germany.

The average Faith fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Martin Luther, Andy Samberg, Religion, with strongest over-indexing on Martin Luther (40.91× the country average).

Demographically, the Faith audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Faith fan in Germany is more female, around 37.6 years old, with strong Mindfulness tendencies and a notable affinity for Martin Luther.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Faith profile in Germany.

Audience size
821K
in Germany
Gender
61.1%
38.9% male
Age
37.6
average years
Country rank
#7713
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Faith fans

61.1% are female, 38.9% are male, average age 37.6.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Faith audience in Germany
MetricValue
Female61.1%
Male38.9%
Average age37.6
Estimated audience size821,241
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Faith audience in Germany
Age bracketShare%
16-1924%
20-2919%
30-3920%
40-4922%
50+15%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Faith audience comes from Germany.

Worldwide audience distribution share by country for Faith
CountryShare
United States35.8%
China12.8%
Brazil2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Faith audience in Germany is strongest.

Fig. 05

Top regions by affinity

Faith fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.17×
02Rheinland-Pfalz~50K1.14×
03Niedersachsen~90K1.10×
04Hamburg~20K1.09×
05Nordrhein-Westfalen~200K1.08×
06Schleswig-Holstein~30K1.08×
07Bayern~100K1.02×
08Baden-Württemberg~100K1.01×
09Bremen~7K1.00×
10Sachsen~40K0.98×
11Berlin~40K0.97×
12Thüringen~20K0.93×
13Brandenburg~20K0.91×
14Mecklenburg-Vorpommern~10K0.89×
15Sachsen-Anhalt~20K0.87×
16Saarland~9K0.87×
Fig. 06

Affinity by region

Affinity by region — Faith, Germany
0.87×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Faith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Faith audience
#·InterestCategoryAffinity×
01Martin LutherPolitics & Society40.91×
02Andy SambergMovies & TV20.00×
03MartiniqueTravel & Leisure20.00×
04Nate DiazSports20.00×
05Eddie Van HalenMusic & Radio18.51×
06RamallahTravel & Leisure13.41×
07Smyths Toys SuperstoresShopping11.55×
08NazarethTravel & Leisure11.26×
09Sigmund FreudLiterature9.92×
10Power metalMusic & Radio9.58×
11SolitaireGames8.02×
12Vatican CityTravel & Leisure5.47×
13JesusPolitics & Society4.17×
14ReligionBusiness & Career3.89×
15Robert RedfordMovies & TV2.80×
16Tour de FranceSports2.68×
17FocusNews2.67×
18TagesschauMovies & TV2.52×
19RyanairTravel & Leisure1.86×
20Netto Marken-DiscountShopping1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Faith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Faith audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.10×
SpiritualityBALANCE2.66×
Community OrientationOPEN1.58×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Faith audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
Sports ActivityPOWER0.91×
Luxury OrientationPREMIUM0.98×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Faith have in Germany?

Faith has an estimated audience of 821,241 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Faith fans?

61.1% of Faith fans are female, 38.9% are male, with an average age of 37.6 years.

03

Which brands do Faith fans like most?

Faith fans show strongest brand affinity for Martin Luther (40.91×), Andy Samberg (20×), and Religion (3.89×) over the country average.

04

Where do Faith fans live in Germany?

Faith fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Faith fans also like?

Beyond Faith itself, the audience over-indexes on Andy Samberg (20×), Religion (3.89×), Tagesschau (2.52×), and Solitaire (8.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Faith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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