Faith Audience in Germany
Faith has an estimated audience of 821,241 people in Germany. 61.1% are female, 38.9% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Faith Hill, Martin Luther, Jotex, Andy Samberg, Hundeurlaub.
The average Faith fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Faith Hill, Martin Luther, Jotex, with strongest over-indexing on Faith Hill (659.57× the country average). Demographically, the Faith audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Faith fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 37.6 |
| Estimated audience size | 821,241 |
Audience persona
The typical Faith fan in Germany is more female, around 37.6 years old, with strong Mindfulness tendencies and a notable affinity for Faith Hill.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 198,536 | 1.1× |
| Bayern | 138,812 | 1.05× |
| Baden-Württemberg | 114,022 | 1.02× |
| Niedersachsen | 91,751 | 1.15× |
| Hessen | 78,324 | 1.25× |
| Rheinland-Pfalz | 47,890 | 1.16× |
| Sachsen | 39,170 | 0.97× |
| Berlin | 37,914 | 1.03× |
| Schleswig-Holstein | 31,407 | 1.07× |
| Brandenburg | 21,603 | 0.85× |
| Hamburg | 20,850 | 1.12× |
| Thüringen | 18,012 | 0.86× |
| Sachsen-Anhalt | 16,524 | 0.78× |
| Mecklenburg-Vorpommern | 12,786 | 0.82× |
| Saarland | 7,838 | 0.78× |
| Bremen | 6,943 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Faith Hill | 659.57× | Music & Radio |
| Martin Luther | 37.05× | Politics & Society |
| Jotex | 78.71× | Shopping |
| Andy Samberg | 20× | Movies & TV |
| Hundeurlaub | 12.79× | Pets & Animals |
| Western Union | 5.67× | Business & Career |
| Solitaire | 7.53× | Games |
| JACK & JONES | 16.41× | Fashion & Accessoires |
| Tagesschau | 2.1× | Movies & TV |
| Eddie Van Halen | 20× | Music & Radio |
| Ryanair | 2.72× | Travel & Leisure |
| Ramallah | 18.06× | Travel & Leisure |
| Jethro Tull (band) | 14.81× | Music & Radio |
| Pets | 1.83× | Pets & Animals |
| Lars Ulrich | 20× | Music & Radio |
| Dailymotion | 6.31× | Movies & TV |
| Netto Marken-Discount | 2.04× | Shopping |
| Sports betting | 5.79× | Games |
| Grammarly | 20× | Business & Career |
| Sigmund Freud | 9.48× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.12 |
| Spirituality | BALANCE | 1.72 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Pet Ownership | JOY | 1.45 |
| Indulgence | JOY | 1.38 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.8% |
| China | 12.8% |
| Brazil | 2.7% |
See Faith audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Faith have in Germany?
Faith has an estimated audience of 821,241 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Faith fans?
61.1% of Faith fans are female, 38.9% are male, with an average age of 37.6 years.
Which brands do Faith fans like most?
Faith fans show strongest brand affinity for Faith Hill (659.57×), Martin Luther (37.05×), and Jotex (78.71×) over the country average.
Where do Faith fans live in Germany?
Faith fans in Germany are most concentrated in Nordrhein-Westfalen (reach 198,536), Bayern (reach 138,812), and Baden-Württemberg (reach 114,022). These three regions account for the largest share of the active audience.
What other brands do Faith fans also like?
Beyond Faith itself, the audience over-indexes on Martin Luther (37.05×), Jotex (78.71×), Andy Samberg (20×), and Hundeurlaub (12.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Faith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.