Rascasse Audience Intelligence

Vatican City Audience in Germany

A data profile of the people who buy, follow and care about Vatican City in Germany — modelled from more than twelve digital signal sources. Vatican City has an estimated audience of 2,424,125 people in Germany.

#41among Country in Germany#166among POI in Germany#221in Travel & Leisure

The average Vatican City fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pope, Pope Francis, Mission (Christianity), with strongest over-indexing on Pope (31.23× the country average).

Demographically, the Vatican City audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vatican City fan in Germany is balanced, around 43.1 years old, with strong Spirituality tendencies and a notable affinity for Pope.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vatican City profile in Germany.

Audience size
2.4M
in Germany
Gender
51.6%♀
48.4% male
Age
43.1
average years
Country rank
#2733
POI in Germany
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vatican City fans

51.6% are female, 48.4% are male, average age 43.1.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Vatican City audience in Germany
MetricValue
Female51.6%
Male48.4%
Average age43.1
Estimated audience size2,424,125
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Vatican City audience in Germany
Age bracketShare%
16-197%
20-2918%
30-3924%
40-4927%
50+24%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Vatican City audience comes from Germany.

Worldwide audience distribution share by country for Vatican City
CountryShare
Italy13.7%
Germany12.5%
United States9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vatican City audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vatican City fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.16×
02Hamburg~60K1.16×
03Bayern~400K1.14×
04Berlin~100K1.11×
05Nordrhein-Westfalen~600K1.08×
06Baden-Württemberg~300K1.05×
07Rheinland-Pfalz~100K1.05×
08Brandenburg~80K1.01×
09Niedersachsen~200K0.99×
10Bremen~20K0.99×
11Sachsen~100K0.98×
12Schleswig-Holstein~90K0.98×
13Saarland~30K0.92×
14Mecklenburg-Vorpommern~40K0.89×
15Thüringen~50K0.88×
16Sachsen-Anhalt~50K0.79×
Fig. 06

Affinity by region

Affinity by region — Vatican City, Germany
0.79×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vatican City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vatican City audience
#·InterestCategoryAffinity×
01Pope FrancisPolitics & Society36.54×
02Santiago de CompostelaTravel & Leisure33.79×
03PopePolitics & Society31.23×
04Pastoral careHealth27.08×
05Early ChristianityPolitics & Society18.26×
06Christian ChurchPolitics & Society15.79×
07Christian denominationsPolitics & Society13.47×
08Iraq–Syria borderPolitics & Society13.27×
09Contemporary Christian musicMusic & Radio13.03×
10Mary (mother of Jesus)Politics & Society11.53×
11Mission (Christianity)Politics & Society11.48×
12Catholic ChurchPolitics & Society9.33×
13BiblePolitics & Society8.76×
14Holy SpiritPolitics & Society6.77×
15ancestryKids & Family6.40×
16JesusPolitics & Society4.47×
17SoulHealth3.53×
18Junge FreiheitNews3.49×
19TagesschauMovies & TV2.57×
20BildNews1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vatican City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vatican City audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE5.30×
MindfulnessBALANCE1.90×
Community OrientationOPEN1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vatican City audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Early Adopter MentalityPOWER0.85×
Social Media UsageJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vatican City have in Germany?

Vatican City has an estimated audience of 2,424,125 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vatican City fans?

51.6% of Vatican City fans are female, 48.4% are male, with an average age of 43.1 years.

03

Which brands do Vatican City fans like most?

Vatican City fans show strongest brand affinity for Pope (31.23×), Pope Francis (36.54×), and Mission (Christianity) (11.48×) over the country average.

04

Where do Vatican City fans live in Germany?

Vatican City fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Vatican City fans also like?

Beyond Vatican City itself, the audience over-indexes on Pope Francis (36.54×), Mission (Christianity) (11.48×), Catholic Church (9.33×), and Christian Church (15.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Vatican City audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vatican City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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