Vatican City Audience in Germany
Vatican City has an estimated audience of 2,424,125 people in Germany. 51.6% are female, 48.4% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pope Francis, Pope, Mission (Christianity), Catholic Church, Christian Church.
The average Vatican City fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pope Francis, Pope, Mission (Christianity), with strongest over-indexing on Pope Francis (36.54× the country average). Demographically, the Vatican City audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Mindfulness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Vatican City fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 43.1 |
| Estimated audience size | 2,424,125 |
Audience persona
The typical Vatican City fan in Germany is balanced, around 43.1 years old, with strong Mindfulness tendencies and a notable affinity for Pope Francis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 614,590 | 1.16× |
| Bayern | 436,244 | 1.12× |
| Baden-Württemberg | 352,942 | 1.07× |
| Niedersachsen | 240,642 | 1.02× |
| Hessen | 206,059 | 1.12× |
| Rheinland-Pfalz | 126,831 | 1.04× |
| Sachsen | 119,329 | 1× |
| Berlin | 112,503 | 1.04× |
| Schleswig-Holstein | 86,346 | 0.99× |
| Brandenburg | 73,916 | 0.98× |
| Hamburg | 61,597 | 1.12× |
| Thüringen | 53,223 | 0.86× |
| Sachsen-Anhalt | 47,780 | 0.76× |
| Mecklenburg-Vorpommern | 39,960 | 0.86× |
| Saarland | 26,052 | 0.88× |
| Bremen | 20,125 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pope Francis | 36.54× | Politics & Society |
| Pope | 31.23× | Politics & Society |
| Mission (Christianity) | 11.48× | Politics & Society |
| Catholic Church | 9.33× | Politics & Society |
| Christian Church | 15.79× | Politics & Society |
| Bible | 8.76× | Politics & Society |
| Santiago de Compostela | 33.79× | Travel & Leisure |
| Tagesschau | 2.57× | Movies & TV |
| Contemporary Christian music | 13.03× | Music & Radio |
| Mary (mother of Jesus) | 11.53× | Politics & Society |
| Bild | 1.76× | News |
| ancestry | 6.4× | Kids & Family |
| Spiegel Online | 1.92× | News |
| Iraq–Syria border | 13.27× | Politics & Society |
| Jesus | 4.47× | Politics & Society |
| Christian denominations | 13.47× | Politics & Society |
| Holy Spirit | 6.77× | Politics & Society |
| Pastoral care | 27.08× | Health |
| Soul | 3.53× | Health |
| Early Christianity | 18.26× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2 |
| Need for Security | CONSERVATISM | 1.42 |
| Pet Ownership | JOY | 1.31 |
| LGBTQ+ Identity | OPEN | 1.29 |
| Early Adopter Mentality | POWER | 1.18 |
| Community Orientation | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 13.7% |
| Germany | 12.5% |
| United States | 9.5% |
See Vatican City audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Vatican City have in Germany?
Vatican City has an estimated audience of 2,424,125 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vatican City fans?
51.6% of Vatican City fans are female, 48.4% are male, with an average age of 43.1 years.
Which brands do Vatican City fans like most?
Vatican City fans show strongest brand affinity for Pope Francis (36.54×), Pope (31.23×), and Mission (Christianity) (11.48×) over the country average.
Where do Vatican City fans live in Germany?
Vatican City fans in Germany are most concentrated in Nordrhein-Westfalen (reach 614,590), Bayern (reach 436,244), and Baden-Württemberg (reach 352,942). These three regions account for the largest share of the active audience.
What other brands do Vatican City fans also like?
Beyond Vatican City itself, the audience over-indexes on Pope (31.23×), Mission (Christianity) (11.48×), Catholic Church (9.33×), and Christian Church (15.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vatican City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.