Turkey Audience in Germany
A data profile of the people who buy, follow and care about Turkey in Germany — modelled from more than twelve digital signal sources. Turkey has an estimated audience of 9,948,276 people in Germany.
The average Turkey fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Bodrum, Trabzonspor, Fenerbahçe S.K., with strongest over-indexing on Bodrum (5.53× the country average).
Demographically, the Turkey audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Spirituality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Turkey fan in Germany is balanced, around 39.2 years old, with strong Spirituality tendencies and a notable affinity for Bodrum.
At a glance
The key figures that characterise the Turkey profile in Germany.
Search interest · 12-month trend
Demographics of Turkey fans
53.8% are female, 46.2% are male, average age 39.2.
Gender split
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 39.2 |
| Estimated audience size | 9,948,276 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Turkey audience comes from Germany.
| Country | Share |
|---|---|
| United States | 6.4% |
| Turkey | 6.3% |
| Germany | 6.1% |
Geography
Where the Turkey audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~3.5M | 1.54× | |
| 02 | Bremen | ~100K | 1.42× | |
| 03 | Hamburg | ~300K | 1.35× | |
| 04 | Baden-Württemberg | ~2M | 1.32× | |
| 05 | Hessen | ~1M | 1.28× | |
| 06 | Berlin | ~500K | 1.20× | |
| 07 | Niedersachsen | ~1M | 1.05× | |
| 08 | Schleswig-Holstein | ~400K | 1.01× | |
| 09 | Rheinland-Pfalz | ~500K | 0.98× | |
| 10 | Bayern | ~1.5M | 0.95× | |
| 11 | Saarland | ~90K | 0.78× | |
| 12 | Thüringen | ~200K | 0.69× | |
| 13 | Brandenburg | ~200K | 0.68× | |
| 14 | Sachsen-Anhalt | ~200K | 0.67× | |
| 15 | Sachsen | ~300K | 0.66× | |
| 16 | Mecklenburg-Vorpommern | ~100K | 0.58× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Turkey audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bodrum | Travel & Leisure | 5.53× | ||
| 02 | Sözcü | News | 5.53× | ||
| 03 | Hürriyet | News | 5.53× | ||
| 04 | Trabzonspor | Sports | 5.01× | ||
| 05 | Süper Lig | Sports | 4.90× | ||
| 06 | Fenerbahçe S.K. | Sports | 4.64× | ||
| 07 | Beşiktaş J.K. | Sports | 4.64× | ||
| 08 | Pillow | Home & Garden | 3.80× | ||
| 09 | SunExpress | Travel & Leisure | 2.64× | ||
| 10 | Flowering plant | Home & Garden | 2.58× | ||
| 11 | High school | Business & Career | 2.57× | ||
| 12 | Discounts and allowances | Shopping | 2.10× | ||
| 13 | Volunteering | Politics & Society | 2.04× | ||
| 14 | Internet & Social Media | 2.03× | |||
| 15 | CHECK24 | Business & Career | 1.82× | ||
| 16 | Kitchen | Home & Garden | 1.80× | ||
| 17 | Aldi | Shopping | 1.71× | ||
| 18 | TK Maxx | Shopping | 1.66× | ||
| 19 | Netto Marken-Discount | Shopping | 1.53× | ||
| 20 | REWE | Shopping | 1.52× |
Personality of the Turkey audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.47× | |
| Quality Awareness | PREMIUM | 1.34× | |
| Indulgence | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.88× | |
| Sports Activity | POWER | 0.91× | |
| Sustainability | BALANCE | 0.96× |
Frequently asked questions
How many fans does Turkey have in Germany?
Turkey has an estimated audience of 9,948,276 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Turkey fans?
53.8% of Turkey fans are female, 46.2% are male, with an average age of 39.2 years.
Which brands do Turkey fans like most?
Turkey fans show strongest brand affinity for Bodrum (5.53×), Trabzonspor (5.01×), and Fenerbahçe S.K. (4.64×) over the country average.
Where do Turkey fans live in Germany?
Turkey fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3.5M), Baden-Württemberg (reach ~2M), and Bayern (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Turkey fans also like?
Beyond Turkey itself, the audience over-indexes on Trabzonspor (5.01×), Fenerbahçe S.K. (4.64×), WhatsApp (2.03×), and Süper Lig (4.9×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Canada (8,912,959)
- Austria (8,090,791)
See Turkey audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Turkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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