Turkey Audience in Germany
Turkey has an estimated audience of 9,948,276 people in Germany. 53.8% are female, 46.2% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Beşiktaş J.K., Trabzonspor, Fenerbahçe S.K., Süper Lig, Pillow.
The average Turkey fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Beşiktaş J.K., Trabzonspor, Fenerbahçe S.K., with strongest over-indexing on Beşiktaş J.K. (7.39× the country average). Demographically, the Turkey audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Turkey fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 39.2 |
| Estimated audience size | 9,948,276 |
Audience persona
The typical Turkey fan in Germany is balanced, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Beşiktaş J.K..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,491,717 | 1.6× |
| Baden-Württemberg | 1,941,223 | 1.43× |
| Bayern | 1,579,086 | 0.99× |
| Hessen | 1,041,533 | 1.37× |
| Niedersachsen | 1,002,972 | 1.04× |
| Berlin | 587,387 | 1.32× |
| Rheinland-Pfalz | 489,521 | 0.98× |
| Schleswig-Holstein | 358,166 | 1× |
| Hamburg | 315,014 | 1.4× |
| Sachsen | 285,042 | 0.58× |
| Brandenburg | 185,787 | 0.6× |
| Thüringen | 136,647 | 0.54× |
| Sachsen-Anhalt | 135,957 | 0.53× |
| Bremen | 122,697 | 1.44× |
| Mecklenburg-Vorpommern | 92,551 | 0.49× |
| Saarland | 89,790 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beşiktaş J.K. | 7.39× | Sports |
| Trabzonspor | 8.09× | Sports |
| Fenerbahçe S.K. | 7.24× | Sports |
| Süper Lig | 7.92× | Sports |
| Pillow | 5.22× | Home & Garden |
| Bodrum | 5.53× | Travel & Leisure |
| Mavi Jeans | 11.73× | Fashion & Accessoires |
| Google News | 3.34× | News |
| Crochet | 2.91× | Home & Garden |
| Lastminute.com | 6.88× | Travel & Leisure |
| Western Union | 2.82× | Business & Career |
| Indeed.com | 2.03× | Business & Career |
| Discounts and allowances | 2.19× | Shopping |
| Flowering plant | 2.98× | Home & Garden |
| Transfermarkt | 1.79× | Sports |
| High school | 2.56× | Business & Career |
| CHECK24 | 1.66× | Business & Career |
| Headphones | 3.34× | Technology & Electronics |
| Satire | 2.59× | Literature |
| Country rap | 3.37× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.23 |
| Luxury Orientation | PREMIUM | 1.14 |
| Sports Activity | POWER | 1.11 |
| Price Sensitivity | PREMIUM | 1.11 |
| Design Affinity | PREMIUM | 1.07 |
| Travelling | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 6.4% |
| Turkey | 6.4% |
| Germany | 6.1% |
See Turkey audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Canada (8,912,959)
- Austria (8,090,791)
Frequently asked questions
How many fans does Turkey have in Germany?
Turkey has an estimated audience of 9,948,276 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Turkey fans?
53.8% of Turkey fans are female, 46.2% are male, with an average age of 39.2 years.
Which brands do Turkey fans like most?
Turkey fans show strongest brand affinity for Beşiktaş J.K. (7.39×), Trabzonspor (8.09×), and Fenerbahçe S.K. (7.24×) over the country average.
Where do Turkey fans live in Germany?
Turkey fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,491,717), Baden-Württemberg (reach 1,941,223), and Bayern (reach 1,579,086). These three regions account for the largest share of the active audience.
What other brands do Turkey fans also like?
Beyond Turkey itself, the audience over-indexes on Trabzonspor (8.09×), Fenerbahçe S.K. (7.24×), Süper Lig (7.92×), and Pillow (5.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Turkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.