Canada Audience in Germany
Canada has an estimated audience of 8,912,959 people in Germany. 53.8% are female, 46.2% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural World, Euphoria, Ottawa, Bad Bunny, University of Lagos.
The average Canada fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural World, Euphoria, Ottawa, with strongest over-indexing on Natural World (2.98× the country average). Demographically, the Canada audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Canada fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 40.8 |
| Estimated audience size | 8,912,959 |
Audience persona
The typical Canada fan in Germany is balanced, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,293,027 | 1.18× |
| Bayern | 1,642,471 | 1.15× |
| Baden-Württemberg | 1,355,684 | 1.11× |
| Niedersachsen | 952,140 | 1.1× |
| Hessen | 766,418 | 1.13× |
| Rheinland-Pfalz | 461,458 | 1.03× |
| Sachsen | 422,110 | 0.97× |
| Berlin | 412,006 | 1.03× |
| Schleswig-Holstein | 313,094 | 0.98× |
| Brandenburg | 248,651 | 0.9× |
| Hamburg | 209,926 | 1.04× |
| Thüringen | 208,601 | 0.92× |
| Sachsen-Anhalt | 190,444 | 0.82× |
| Mecklenburg-Vorpommern | 138,911 | 0.82× |
| Saarland | 102,503 | 0.94× |
| Bremen | 73,393 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 2.98× | Fashion & Accessoires |
| Euphoria | 1.82× | Movies & TV |
| Ottawa | 11.31× | Travel & Leisure |
| Bad Bunny | 4.6× | Music & Radio |
| University of Lagos | 10.25× | Business & Career |
| X | 1.53× | Internet & Social Media |
| Music videos | 1.69× | Music & Radio |
| Airbnb | 1.51× | Travel & Leisure |
| Postgraduate education | 3.21× | Business & Career |
| Study abroad organization | 11.76× | Business & Career |
| Woman | 1.8× | Kids & Family |
| Country music | 1.71× | Music & Radio |
| Boutiques | 1.54× | Fashion & Accessoires |
| Master's degree | 2.15× | Business & Career |
| Animal welfare | 1.53× | Politics & Society |
| United States | 1.92× | Travel & Leisure |
| Zoom (TV channel) | 3.71× | Technology & Electronics |
| Happiness | 1.54× | Health |
| Dresses | 1.5× | Fashion & Accessoires |
| Television network | 2.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.08 |
| Travelling | THRILL | 1.08 |
| Patriotism | CONSERVATISM | 1.04 |
| Sports Activity | POWER | 1.02 |
| Luxury Orientation | PREMIUM | 1 |
| Tradition | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Canada | 7.9% |
| Brazil | 7.4% |
See Canada audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Austria (8,090,791)
Frequently asked questions
How many fans does Canada have in Germany?
Canada has an estimated audience of 8,912,959 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Canada fans?
53.8% of Canada fans are female, 46.2% are male, with an average age of 40.8 years.
Which brands do Canada fans like most?
Canada fans show strongest brand affinity for Natural World (2.98×), Euphoria (1.82×), and Ottawa (11.31×) over the country average.
Where do Canada fans live in Germany?
Canada fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,293,027), Bayern (reach 1,642,471), and Baden-Württemberg (reach 1,355,684). These three regions account for the largest share of the active audience.
What other brands do Canada fans also like?
Beyond Canada itself, the audience over-indexes on Euphoria (1.82×), Ottawa (11.31×), Bad Bunny (4.6×), and University of Lagos (10.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.