Rascasse Audience Intelligence

Canada Audience in Germany

A data profile of the people who buy, follow and care about Canada in Germany — modelled from more than twelve digital signal sources. Canada has an estimated audience of 8,912,959 people in Germany.

#5among Country in Germany#20among POI in Germany#30in Travel & Leisure

The average Canada fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bad Bunny, Ottawa, University of Lagos, with strongest over-indexing on Bad Bunny (4.6× the country average).

Demographically, the Canada audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Canada fan in Germany is balanced, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Bad Bunny.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canada profile in Germany.

Audience size
8.9M
in Germany
Gender
53.8%♀
46.2% male
Age
40.8
average years
Country rank
#421
POI in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Canada fans

53.8% are female, 46.2% are male, average age 40.8.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Canada audience in Germany
MetricValue
Female53.8%
Male46.2%
Average age40.8
Estimated audience size8,912,959
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Canada audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4925%
50+21%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Canada audience comes from Germany.

Worldwide audience distribution share by country for Canada
CountryShare
United States16.8%
Canada7.8%
Brazil7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canada audience in Germany is strongest.

Fig. 05

Top regions by affinity

Canada fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~2M1.15×
02Niedersachsen~1M1.10×
03Bayern~1.5M1.09×
04Baden-Württemberg~1.5M1.07×
05Hessen~700K1.06×
06Rheinland-Pfalz~500K1.02×
07Schleswig-Holstein~300K1.01×
08Hamburg~200K1.00×
09Sachsen~400K0.98×
10Thüringen~200K0.98×
11Saarland~100K0.97×
12Berlin~400K0.96×
13Bremen~70K0.96×
14Brandenburg~300K0.95×
15Sachsen-Anhalt~200K0.89×
16Mecklenburg-Vorpommern~200K0.89×
Fig. 06

Affinity by region

Affinity by region — Canada, Germany
0.89×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canada audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canada audience
#·InterestCategoryAffinity×
01Study abroad organizationBusiness & Career11.76×
02OttawaTravel & Leisure11.31×
03University of LagosBusiness & Career10.25×
04MontrealTravel & Leisure6.52×
05Bad BunnyMusic & Radio4.60×
06Zoom (TV channel)Technology & Electronics3.71×
07Emily BluntMovies & TV3.55×
08Postgraduate educationBusiness & Career3.21×
09Television networkMovies & TV2.57×
10Master's degreeBusiness & Career2.15×
11United StatesTravel & Leisure1.92×
12WomanKids & Family1.80×
13Country musicMusic & Radio1.71×
14Music videosMusic & Radio1.69×
15BoutiquesFashion & Accessoires1.54×
16HappinessHealth1.54×
17XInternet & Social Media1.53×
18Animal welfarePolitics & Society1.53×
19AirbnbTravel & Leisure1.51×
20DressesFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canada audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canada audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.58×
Family OrientationCONSERVATISM1.48×
Community OrientationOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canada audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.03×
SustainabilityBALANCE1.05×
Healthy LifestyleBALANCE1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Canada have in Germany?

Canada has an estimated audience of 8,912,959 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Canada fans?

53.8% of Canada fans are female, 46.2% are male, with an average age of 40.8 years.

03

Which brands do Canada fans like most?

Canada fans show strongest brand affinity for Bad Bunny (4.6×), Ottawa (11.31×), and University of Lagos (10.25×) over the country average.

04

Where do Canada fans live in Germany?

Canada fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Canada fans also like?

Beyond Canada itself, the audience over-indexes on Ottawa (11.31×), University of Lagos (10.25×), X (1.53×), and Music videos (1.69×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Canada audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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