Canada Audience in Italy
Canada has an estimated audience of 9,456,956 people in Italy. 53.1% are female, 46.9% are male, average age 42.5. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Ottawa, Toronto, Country, Bugatti Veyron, Global Television Network.
The average Canada fan in Italy is 42.5 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Ottawa, Toronto, Country, with strongest over-indexing on Ottawa (10.29× the country average). Demographically, the Canada audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Canada fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 42.5 |
| Estimated audience size | 9,456,956 |
Audience persona
The typical Canada fan in Italy is balanced, around 42.5 years old, with strong Risk Appetite tendencies and a notable affinity for Ottawa.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,099,401 | 1.26× |
| Lazio | 1,406,102 | 1.21× |
| Campania | 1,130,122 | 1.06× |
| Sicilia | 895,015 | 1.09× |
| Veneto | 880,792 | 1.18× |
| Emilia-Romagna | 866,410 | 1.12× |
| Piedmont | 757,059 | 1.08× |
| Tuscany | 711,066 | 1.13× |
| Puglia | 689,806 | 1.06× |
| Liguria | 261,646 | 0.99× |
| Sardinia | 242,362 | 0.91× |
| Marche | 234,405 | 0.99× |
| Abruzzo | 196,875 | 0.94× |
| Friuli-Venezia Giulia | 172,582 | 0.97× |
| Trentino-Alto Adige/Südtirol | 171,322 | 0.96× |
| Umbria | 132,363 | 0.86× |
| Basilicata | 64,476 | 0.75× |
| Molise | 31,889 | 0.71× |
| Aosta Valley | 17,064 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ottawa | 10.29× | Travel & Leisure |
| Toronto | 6.96× | Travel & Leisure |
| Country | 3.08× | Travel & Leisure |
| Bugatti Veyron | 11.67× | Cars & Mobility |
| Global Television Network | 2.66× | Movies & TV |
| United States | 1.78× | Travel & Leisure |
| North America | 2.44× | Travel & Leisure |
| Study In Australia | 14.27× | Business & Career |
| Television network | 2.5× | Movies & TV |
| Radio broadcasting | 1.74× | Music & Radio |
| Master of Business Administration | 2.46× | Business & Career |
| Short film | 1.85× | Movies & TV |
| Bad Bunny | 3.43× | Music & Radio |
| Austria | 1.57× | Travel & Leisure |
| Viral video | 1.96× | Internet & Social Media |
| Australia | 2.38× | Travel & Leisure |
| Study in Canada | 10.42× | Business & Career |
| Master's degree | 2.23× | Business & Career |
| Punjab, India | 7.41× | Travel & Leisure |
| New York City | 1.66× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.5 |
| Community Orientation | OPEN | 1.35 |
| Quality Awareness | PREMIUM | 1.23 |
| Luxury Orientation | PREMIUM | 1.13 |
| Early Adopter Mentality | POWER | 1.08 |
| Patriotism | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Canada | 7.9% |
| Brazil | 7.4% |
See Canada audiences in other countries
More Country audiences in Italy
- Italy (39,421,279)
- France (14,586,761)
- Switzerland (13,764,286)
- Austria (11,177,342)
- United States (11,035,809)
Frequently asked questions
How many fans does Canada have in Italy?
Canada has an estimated audience of 9,456,956 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Canada fans?
53.1% of Canada fans are female, 46.9% are male, with an average age of 42.5 years.
Which brands do Canada fans like most?
Canada fans show strongest brand affinity for Ottawa (10.29×), Toronto (6.96×), and Country (3.08×) over the country average.
Where do Canada fans live in Italy?
Canada fans in Italy are most concentrated in Lombardy (reach 2,099,401), Lazio (reach 1,406,102), and Campania (reach 1,130,122). These three regions account for the largest share of the active audience.
What other brands do Canada fans also like?
Beyond Canada itself, the audience over-indexes on Toronto (6.96×), Country (3.08×), Bugatti Veyron (11.67×), and Global Television Network (2.66×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.