Rascasse Audience Intelligence

Canada Audience in Italy

A data profile of the people who buy, follow and care about Canada in Italy — modelled from more than twelve digital signal sources. Canada has an estimated audience of 9,456,956 people in Italy.

#7among Country in Italy#32among POI in Italy#53in Travel & Leisure

The average Canada fan in Italy is 42.5 years old, balanced, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Top brand affinities include Ottawa, Toronto, Country, with strongest over-indexing on Ottawa (10.29× the country average).

Demographically, the Canada audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Tradition, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.

The typical Canada fan in Italy is balanced, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Ottawa.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canada profile in Italy.

Audience size
9.5M
in Italy
Gender
53.1%♀
46.9% male
Age
42.5
average years
Country rank
#534
POI in Italy
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Canada fans

53.1% are female, 46.9% are male, average age 42.5.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Canada audience in Italy
MetricValue
Female53.1%
Male46.9%
Average age42.5
Estimated audience size9,456,956
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Canada audience in Italy
Age bracketShare%
16-1914%
20-2915%
30-3921%
40-4923%
50+27%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Canada audience comes from Italy.

Worldwide audience distribution share by country for Canada
CountryShare
United States16.8%
Canada7.8%
Brazil7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canada audience in Italy is strongest.

Fig. 05

Top regions by affinity

Canada fans by region: top regions in Italy
#RegionReachAffinity×
01Lombardy~2M1.26×
02Lazio~1.5M1.21×
03Veneto~900K1.18×
04Tuscany~700K1.13×
05Emilia-Romagna~900K1.12×
06Sicilia~900K1.09×
07Piedmont~800K1.08×
08Campania~1M1.06×
09Puglia~700K1.06×
10Marche~200K1.00×
11Liguria~300K0.99×
12Friuli-Venezia Giulia~200K0.97×
13Trentino-Alto Adige/Südtirol~200K0.96×
14Abruzzo~200K0.95×
15Sardinia~200K0.92×
16Umbria~100K0.88×
17Aosta Valley~20K0.82×
18Basilicata~70K0.80×
19Molise~40K0.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canada audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canada audience
#·InterestCategoryAffinity×
01Study In AustraliaBusiness & Career14.27×
02Bugatti VeyronCars & Mobility11.67×
03Study in CanadaBusiness & Career10.42×
04OttawaTravel & Leisure10.29×
05Punjab, IndiaTravel & Leisure7.41×
06TorontoTravel & Leisure6.96×
07Bad BunnyMusic & Radio3.43×
08CountryTravel & Leisure3.08×
09Global Television NetworkMovies & TV2.66×
10Television networkMovies & TV2.50×
11Master of Business AdministrationBusiness & Career2.46×
12North AmericaTravel & Leisure2.44×
13AustraliaTravel & Leisure2.38×
14Master's degreeBusiness & Career2.23×
15Viral videoInternet & Social Media1.96×
16Short filmMovies & TV1.85×
17United StatesTravel & Leisure1.78×
18Radio broadcastingMusic & Radio1.74×
19New York CityTravel & Leisure1.66×
20AustriaTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canada audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canada audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.28×
Social Media UsageJOY1.26×
Career OrientationPOWER1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canada audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Healthy LifestyleBALANCE0.96×
Luxury OrientationPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Canada have in Italy?

Canada has an estimated audience of 9,456,956 people in Italy, concentrated in Lombardy and Lazio.

02

What is the gender split and age of Canada fans?

53.1% of Canada fans are female, 46.9% are male, with an average age of 42.5 years.

03

Which brands do Canada fans like most?

Canada fans show strongest brand affinity for Ottawa (10.29×), Toronto (6.96×), and Country (3.08×) over the country average.

04

Where do Canada fans live in Italy?

Canada fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Canada fans also like?

Beyond Canada itself, the audience over-indexes on Toronto (6.96×), Country (3.08×), Bugatti Veyron (11.67×), and Global Television Network (2.66×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Canada audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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