A data profile of the people who buy, follow and care about Canada in India — modelled from more than twelve digital signal sources. Canada has an estimated audience of 8,255,754 people in India.
The average Canada fan in India is 28.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, Uttar Pradesh.
Top brand affinities include United Kingdom, Punjab, India, New Delhi, with strongest over-indexing on United Kingdom (2.65× the country average).
Demographically, the Canada audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Career Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Canada fan in India is more male, around 28.9 years old, with strong Career Orientation tendencies and a notable affinity for United Kingdom.
The key figures that characterise the Canada profile in India.
30.8% are female, 69.2% are male, average age 28.9.
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 28.9 |
| Estimated audience size | 8,255,754 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 27% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Canada audience comes from India.
| Country | Share |
|---|---|
| United States | 16.8% |
| Canada | 7.8% |
| Brazil | 7.4% |
Where the Canada audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Punjab (region) | ~400K | 3.21× | |
| 02 | Gujarat | ~400K | 1.75× | |
| 03 | Haryana | ~200K | 1.52× | |
| 04 | Tamil Nadu | ~200K | 1.26× | |
| 05 | Kerala | ~200K | 1.25× | |
| 06 | Telangana | ~100K | 1.23× | |
| 07 | Karnataka | ~200K | 1.18× | |
| 08 | Maharashtra | ~500K | 1.11× | |
| 09 | Uttarakhand | ~40K | 1.09× | |
| 10 | Goa | ~9K | 1.06× | |
| 11 | Himachal Pradesh | ~30K | 1.02× | |
| 12 | Uttar Pradesh | ~400K | 0.94× | |
| 13 | Rajasthan | ~200K | 0.92× | |
| 14 | Andhra Pradesh | ~90K | 0.92× | |
| 15 | West Bengal | ~200K | 0.90× | |
| 16 | Jammu and Kashmir | ~30K | 0.86× | |
| 17 | Madhya Pradesh | ~100K | 0.83× | |
| 18 | Assam | ~70K | 0.80× | |
| 19 | Tripura | ~8K | 0.76× | |
| 20 | Sikkim | ~3K | 0.76× | |
| 21 | Nagaland | ~4K | 0.75× | |
| 22 | Jharkhand | ~50K | 0.74× | |
| 23 | Arunachal Pradesh | ~4K | 0.74× | |
| 24 | Manipur | ~8K | 0.73× | |
| 25 | Mizoram | ~4K | 0.69× | |
| 26 | Odisha | ~60K | 0.68× | |
| 27 | Chhattisgarh | ~40K | 0.68× | |
| 28 | Meghalaya | ~6K | 0.67× | |
| 29 | Bihar | ~100K | 0.61× |
The strongest cross-interests of the Canada audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | United Kingdom | Travel & Leisure | 2.65× | ||
| 02 | United States | Travel & Leisure | 2.59× | ||
| 03 | London | Travel & Leisure | 2.43× | ||
| 04 | Europe | Travel & Leisure | 2.23× | ||
| 05 | Australia | Travel & Leisure | 2.17× | ||
| 06 | Punjab, India | Travel & Leisure | 1.87× | ||
| 07 | Staff Selection Commission | Politics & Society | 1.87× | ||
| 08 | North India | Travel & Leisure | 1.79× | ||
| 09 | Career development | Business & Career | 1.75× | ||
| 10 | Music of Bollywood | Music & Radio | 1.74× | ||
| 11 | England cricket team | Sports | 1.72× | ||
| 12 | Option (finance) | Business & Career | 1.68× | ||
| 13 | Career | Business & Career | 1.67× | ||
| 14 | Language | Business & Career | 1.66× | ||
| 15 | Job | Business & Career | 1.59× | ||
| 16 | STAR Sports | Movies & TV | 1.58× | ||
| 17 | Pakistan | Travel & Leisure | 1.57× | ||
| 18 | New Delhi | Travel & Leisure | 1.55× | ||
| 19 | Card games | Games | 1.55× | ||
| 20 | Stock | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.30× | |
| Tradition | CONSERVATISM | 1.22× | |
| Risk Appetite | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.88× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Patriotism | CONSERVATISM | 0.89× |
Canada has an estimated audience of 8,255,754 people in India, concentrated in Maharashtra and Gujarat.
30.8% of Canada fans are female, 69.2% are male, with an average age of 28.9 years.
Canada fans show strongest brand affinity for United Kingdom (2.65×), Punjab, India (1.87×), and New Delhi (1.55×) over the country average.
Canada fans in India are most concentrated in Maharashtra (reach ~500K), Gujarat (reach ~400K), and Uttar Pradesh (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Canada itself, the audience over-indexes on Punjab, India (1.87×), New Delhi (1.55×), Language (1.66×), and United States (2.59×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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