A data profile of the people who buy, follow and care about Career in India — modelled from more than twelve digital signal sources. Career has an estimated audience of 13,063,613 people in India.
Career has an estimated audience of 13,063,613 people in India. 30.8% are female, 69.2% are male, average age 29.8. Top brand affinities: Chennai, Career development, Pakistan national cricket team, England cricket team, Entry-level job.
Top brand affinities include Chennai, Career development, Pakistan national cricket team, with strongest over-indexing on Chennai (1.6× the country average).
Demographically, the Career audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Career fan in India is more male, around 29.8 years old, with strong Community Orientation tendencies and a notable affinity for Chennai.
The key figures that characterise the Career profile in India.
30.8% are female, 69.2% are male, average age 29.8.
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 29.8 |
| Estimated audience size | 13,063,613 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 30% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 7% |
of the worldwide Career audience comes from India.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.1% |
| India | 5.9% |
The strongest cross-interests of the Career audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Entry-level job | Business & Career | 3.67× | ||
| 02 | Crochet | Home & Garden | 2.47× | ||
| 03 | Sewing machine | Home & Garden | 2.30× | ||
| 04 | Career development | Business & Career | 2.08× | ||
| 05 | Real property | Home & Garden | 2.01× | ||
| 06 | England cricket team | Sports | 1.89× | ||
| 07 | BSE SENSEX | Business & Career | 1.86× | ||
| 08 | Alia Bhatt | Movies & TV | 1.86× | ||
| 09 | Embroidery | Home & Garden | 1.81× | ||
| 10 | Pakistan national cricket team | Sports | 1.80× | ||
| 11 | Big Bash League | Sports | 1.77× | ||
| 12 | Ranveer Singh | Movies & TV | 1.70× | ||
| 13 | Innovation | Business & Career | 1.68× | ||
| 14 | Canada | Travel & Leisure | 1.67× | ||
| 15 | Shah Rukh Khan | Movies & TV | 1.65× | ||
| 16 | Chennai | Travel & Leisure | 1.60× | ||
| 17 | Salman Khan | Movies & TV | 1.59× | ||
| 18 | Amitabh Bachchan | Movies & TV | 1.59× | ||
| 19 | Master of Business Administration | Business & Career | 1.59× | ||
| 20 | Mutual fund | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.38× | |
| Indulgence | JOY | 1.32× | |
| Career Orientation | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.80× | |
| Design Affinity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Career. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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