A data profile of the people who buy, follow and care about Master of Business Administration in India — modelled from more than twelve digital signal sources. Master of Business Administration has an estimated audience of 8,777,166 people in India.
The average Master of Business Administration fan in India is 29.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.57× the country average).
Demographically, the Master of Business Administration audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Master of Business Administration fan in India is more male, around 29.6 years old, with strong Social Media Usage tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Master of Business Administration profile in India.
29.6% are female, 70.4% are male, average age 29.6.
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 29.6 |
| Estimated audience size | 8,777,166 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 30% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Master of Business Administration audience comes from India.
| Country | Share |
|---|---|
| United States | 15.9% |
| India | 7.6% |
| Brazil | 5.4% |
Where the Master of Business Administration audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~300K | 1.63× | |
| 02 | Maharashtra | ~700K | 1.58× | |
| 03 | Telangana | ~200K | 1.36× | |
| 04 | Karnataka | ~300K | 1.30× | |
| 05 | Madhya Pradesh | ~200K | 1.26× | |
| 06 | Odisha | ~100K | 1.26× | |
| 07 | Haryana | ~100K | 1.22× | |
| 08 | Andhra Pradesh | ~100K | 1.18× | |
| 09 | Gujarat | ~300K | 1.11× | |
| 10 | Uttar Pradesh | ~500K | 1.07× | |
| 11 | Punjab (region) | ~100K | 1.07× | |
| 12 | Kerala | ~100K | 1.04× | |
| 13 | Uttarakhand | ~40K | 1.02× | |
| 14 | Sikkim | ~4K | 1.00× | |
| 15 | Jharkhand | ~70K | 0.99× | |
| 16 | Arunachal Pradesh | ~5K | 0.98× | |
| 17 | Goa | ~9K | 0.97× | |
| 18 | Mizoram | ~6K | 0.96× | |
| 19 | Meghalaya | ~9K | 0.95× | |
| 20 | Nagaland | ~6K | 0.95× | |
| 21 | Manipur | ~10K | 0.93× | |
| 22 | Bihar | ~200K | 0.92× | |
| 23 | Himachal Pradesh | ~30K | 0.92× | |
| 24 | Tripura | ~10K | 0.91× | |
| 25 | Chhattisgarh | ~50K | 0.89× | |
| 26 | Jammu and Kashmir | ~30K | 0.86× | |
| 27 | West Bengal | ~200K | 0.81× | |
| 28 | Assam | ~70K | 0.79× | |
| 29 | Rajasthan | ~200K | 0.76× |
The strongest cross-interests of the Master of Business Administration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Staff Selection Commission | Politics & Society | 2.83× | ||
| 02 | Option (finance) | Business & Career | 1.96× | ||
| 03 | Punjab, India | Travel & Leisure | 1.93× | ||
| 04 | Job | Business & Career | 1.90× | ||
| 05 | STAR Sports | Movies & TV | 1.89× | ||
| 06 | Telugu language | Politics & Society | 1.83× | ||
| 07 | Stock | Business & Career | 1.81× | ||
| 08 | New Delhi | Travel & Leisure | 1.80× | ||
| 09 | Card games | Games | 1.76× | ||
| 10 | Rajasthan Royals | Sports | 1.74× | ||
| 11 | Rohit Sharma | Sports | 1.74× | ||
| 12 | Tamil cinema | Movies & TV | 1.70× | ||
| 13 | Kolkata Knight Riders | Sports | 1.70× | ||
| 14 | Chennai | Travel & Leisure | 1.68× | ||
| 15 | Virat Kohli | Sports | 1.65× | ||
| 16 | India national cricket team | Sports | 1.64× | ||
| 17 | Chennai Super Kings | Sports | 1.64× | ||
| 18 | Science | Business & Career | 1.62× | ||
| 19 | Knowledge | Business & Career | 1.60× | ||
| 20 | Indian Premier League | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.36× | |
| Career Orientation | POWER | 1.32× | |
| Risk Appetite | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Convenience Orientation | PREMIUM | 0.83× | |
| Sustainability | BALANCE | 0.85× |
Master of Business Administration has an estimated audience of 8,777,166 people in India, concentrated in Maharashtra and Uttar Pradesh.
29.6% of Master of Business Administration fans are female, 70.4% are male, with an average age of 29.6 years.
Master of Business Administration fans show strongest brand affinity for Indian Premier League (1.57×), India national cricket team (1.64×), and Virat Kohli (1.65×) over the country average.
Master of Business Administration fans in India are most concentrated in Maharashtra (reach ~700K), Uttar Pradesh (reach ~500K), and Tamil Nadu (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Master of Business Administration itself, the audience over-indexes on India national cricket team (1.64×), Virat Kohli (1.65×), Staff Selection Commission (2.83×), and Chennai Super Kings (1.64×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Master of Business Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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