A data profile of the people who buy, follow and care about Master of Business Administration in Spain — modelled from more than twelve digital signal sources. Master of Business Administration has an estimated audience of 3,139,948 people in Spain.
The average Master of Business Administration fan in Spain is 43.0 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Bachelor's degree or higher, University and college admission, Business education, with strongest over-indexing on Bachelor's degree or higher (46× the country average).
Demographically, the Master of Business Administration audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Master of Business Administration fan in Spain is more female, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Bachelor's degree or higher.
The key figures that characterise the Master of Business Administration profile in Spain.
56.0% are female, 44.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 43.0 |
| Estimated audience size | 3,139,948 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Master of Business Administration audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.9% |
| India | 7.6% |
| Brazil | 5.4% |
Where the Master of Business Administration audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~800K | 1.49× | |
| 02 | Basque Autonomous Country | ~100K | 1.15× | |
| 03 | La Rioja | ~20K | 1.11× | |
| 04 | Catalonia | ~600K | 1.10× | |
| 05 | Aragon | ~80K | 1.01× | |
| 06 | Galicia | ~100K | 1.00× | |
| 07 | Cantabria | ~40K | 1.00× | |
| 08 | Navarre | ~40K | 1.00× | |
| 09 | Comunidad Valenciana | ~300K | 0.97× | |
| 10 | Region of Murcia | ~100K | 0.97× | |
| 11 | Extremadura | ~70K | 0.97× | |
| 12 | Castilla-La Mancha | ~100K | 0.96× | |
| 13 | Principality of Asturias | ~70K | 0.96× | |
| 14 | Andalusia | ~600K | 0.95× | |
| 15 | Castile and León | ~100K | 0.93× | |
| 16 | Balearic Islands | ~80K | 0.93× | |
| 17 | Canary Islands | ~100K | 0.90× |
The strongest cross-interests of the Master of Business Administration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | College admissions in the United States | Business & Career | 52.00× | ||
| 02 | Undergraduate degree | Business & Career | 51.64× | ||
| 03 | Study Abroad | Business & Career | 47.85× | ||
| 04 | Study in Europe | Business & Career | 47.51× | ||
| 05 | University and college admission | Business & Career | 46.36× | ||
| 06 | Bachelor's degree or higher | Business & Career | 46.00× | ||
| 07 | Study In Australia | Business & Career | 45.61× | ||
| 08 | Business education | Business & Career | 38.21× | ||
| 09 | Business plan | Business & Career | 29.37× | ||
| 10 | Angel investor | Business & Career | 29.09× | ||
| 11 | Vestibular | Health | 26.06× | ||
| 12 | International education | Business & Career | 25.24× | ||
| 13 | Business administration | Business & Career | 21.71× | ||
| 14 | Undergraduate education | Business & Career | 16.97× | ||
| 15 | American Marketing Association | Business & Career | 15.66× | ||
| 16 | Strategic management | Business & Career | 13.72× | ||
| 17 | Venture capital | Business & Career | 11.98× | ||
| 18 | Accounting | Business & Career | 11.80× | ||
| 19 | Bachelor's degree | Business & Career | 10.23× | ||
| 20 | DIRECTV Sports | Movies & TV | 3.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 7.19× | |
| Risk Appetite | THRILL | 2.87× | |
| Need for Security | CONSERVATISM | 2.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| DIY Mentality | THRILL | 0.99× | |
| Creativity | OPEN | 1.02× |
Master of Business Administration has an estimated audience of 3,139,948 people in Spain, concentrated in Community of Madrid and Catalonia.
56.0% of Master of Business Administration fans are female, 44.0% are male, with an average age of 43.0 years.
Master of Business Administration fans show strongest brand affinity for Bachelor's degree or higher (46×), University and college admission (46.36×), and Business education (38.21×) over the country average.
Master of Business Administration fans in Spain are most concentrated in Community of Madrid (reach ~800K), Catalonia (reach ~600K), and Andalusia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Master of Business Administration itself, the audience over-indexes on University and college admission (46.36×), Business education (38.21×), Undergraduate degree (51.64×), and Business plan (29.37×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Master of Business Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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