A data profile of the people who buy, follow and care about Accounting in Spain — modelled from more than twelve digital signal sources. Accounting has an estimated audience of 2,108,308 people in Spain.
The average Accounting fan in Spain is 43.2 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Carlos Alcaraz, La Liga, Financial accounting, with strongest over-indexing on Carlos Alcaraz (1.61× the country average).
Demographically, the Accounting audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Accounting fan in Spain is balanced, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for Carlos Alcaraz.
The key figures that characterise the Accounting profile in Spain.
53.3% are female, 46.7% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 43.2 |
| Estimated audience size | 2,108,308 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Accounting audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 8.4% |
| India | 5.2% |
Where the Accounting audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~500K | 1.25× | |
| 02 | Community of Madrid | ~400K | 1.22× | |
| 03 | Comunidad Valenciana | ~300K | 1.12× | |
| 04 | Andalusia | ~400K | 1.06× | |
| 05 | Canary Islands | ~100K | 1.06× | |
| 06 | Region of Murcia | ~80K | 1.06× | |
| 07 | La Rioja | ~10K | 1.04× | |
| 08 | Navarre | ~30K | 1.00× | |
| 09 | Castilla-La Mancha | ~80K | 0.99× | |
| 10 | Cantabria | ~30K | 0.98× | |
| 11 | Aragon | ~50K | 0.97× | |
| 12 | Balearic Islands | ~60K | 0.96× | |
| 13 | Principality of Asturias | ~50K | 0.96× | |
| 14 | Extremadura | ~40K | 0.96× | |
| 15 | Castile and León | ~90K | 0.94× | |
| 16 | Galicia | ~90K | 0.91× | |
| 17 | Basque Autonomous Country | ~70K | 0.91× |
The strongest cross-interests of the Accounting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Financial accounting | Business & Career | 5.19× | ||
| 02 | Google Drive | Technology & Electronics | 2.32× | ||
| 03 | OneDrive | Technology & Electronics | 2.26× | ||
| 04 | Brazil | Travel & Leisure | 1.77× | ||
| 05 | Financial services | Business & Career | 1.74× | ||
| 06 | Lawyer | Business & Career | 1.73× | ||
| 07 | Gemini | Technology & Electronics | 1.70× | ||
| 08 | Moda Feminina | Fashion & Accessoires | 1.70× | ||
| 09 | Information technology | Business & Career | 1.69× | ||
| 10 | Superman | Movies & TV | 1.68× | ||
| 11 | El Economista | News | 1.67× | ||
| 12 | Latin pop | Music & Radio | 1.64× | ||
| 13 | Carlos Alcaraz | Sports | 1.61× | ||
| 14 | Buenos Aires | Travel & Leisure | 1.61× | ||
| 15 | Gmail | Internet & Social Media | 1.61× | ||
| 16 | Law | Business & Career | 1.57× | ||
| 17 | La Liga | Sports | 1.56× | ||
| 18 | Air travel | Travel & Leisure | 1.55× | ||
| 19 | House music | Music & Radio | 1.54× | ||
| 20 | Digital media | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.69× | |
| Need for Security | CONSERVATISM | 1.39× | |
| Travelling | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.96× | |
| Extroversion | THRILL | 1.01× | |
| Community Orientation | OPEN | 1.03× |
Accounting has an estimated audience of 2,108,308 people in Spain, concentrated in Catalonia and Andalusia.
53.3% of Accounting fans are female, 46.7% are male, with an average age of 43.2 years.
Accounting fans show strongest brand affinity for Carlos Alcaraz (1.61×), La Liga (1.56×), and Financial accounting (5.19×) over the country average.
Accounting fans in Spain are most concentrated in Catalonia (reach ~500K), Andalusia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Accounting itself, the audience over-indexes on La Liga (1.56×), Financial accounting (5.19×), Law (1.57×), and Gemini (1.7×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Accounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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