Accounting Audience in Brazil
Accounting has an estimated audience of 10,358,951 people in Brazil. 60.7% are female, 39.3% are male, average age 39.7. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Financial accounting, Supreme Federal Court, PCI Concursos, Economy, Vocational education.
The average Accounting fan in Brazil is 39.7 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Financial accounting, Supreme Federal Court, PCI Concursos, with strongest over-indexing on Financial accounting (3.34× the country average). Demographically, the Accounting audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Creativity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Accounting fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 39.7 |
| Estimated audience size | 10,358,951 |
Audience persona
The typical Accounting fan in Brazil is more female, around 39.7 years old, with strong Creativity tendencies and a notable affinity for Financial accounting.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,732,410 | 1.38× |
| Rio de Janeiro | 1,013,094 | 1.04× |
| Minas Gerais | 969,700 | 0.9× |
| Paraná | 676,705 | 1.07× |
| Santa Catarina | 632,114 | 1.33× |
| Rio Grande do Sul | 584,831 | 0.96× |
| Bahia | 558,151 | 0.82× |
| Pernambuco | 414,344 | 0.87× |
| Goiás | 347,992 | 0.88× |
| Ceará | 346,798 | 0.77× |
| Federal District | 223,871 | 1.3× |
| Amazonas | 206,250 | 1.15× |
| Pará | 198,757 | 0.59× |
| Espírito Santo | 193,131 | 0.89× |
| Mato Grosso | 158,544 | 0.82× |
| Paraíba | 143,049 | 0.69× |
| Maranhão | 134,184 | 0.52× |
| Rio Grande do Norte | 131,072 | 0.76× |
| Mato Grosso do Sul | 114,220 | 0.76× |
| Alagoas | 99,700 | 0.66× |
| Piauí | 86,119 | 0.6× |
| Sergipe | 82,721 | 0.77× |
| Amapá | 71,979 | 1.96× |
| Rondônia | 69,323 | 0.8× |
| Roraima | 63,556 | 2.17× |
| Tocantins | 60,866 | 0.89× |
| Acre | 60,107 | 1.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Financial accounting | 3.34× | Business & Career |
| Supreme Federal Court | 1.56× | Politics & Society |
| PCI Concursos | 1.69× | Shopping |
| Economy | 1.58× | Business & Career |
| Vocational education | 1.6× | Business & Career |
| Academic degree | 1.91× | Business & Career |
| Corporation | 1.59× | Business & Career |
| Court | 1.61× | Business & Career |
| Master of Business Administration | 1.77× | Business & Career |
| Secondary education | 1.74× | Kids & Family |
| Family law | 1.72× | Kids & Family |
| Strategic management | 1.75× | Business & Career |
| Civil law (common law) | 1.55× | Politics & Society |
| Judge | 1.57× | Business & Career |
| Administrative law | 1.62× | Politics & Society |
| Creative entrepreneurship | 1.72× | Business & Career |
| Pension | 1.72× | Business & Career |
| Tax law | 1.56× | Business & Career |
| Master's degree | 1.55× | Business & Career |
| Sole proprietorship | 1.69× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.22 |
| Tradition | CONSERVATISM | 1.16 |
| Need for Security | CONSERVATISM | 1.12 |
| Risk Appetite | THRILL | 1.08 |
| Spirituality | BALANCE | 1.03 |
| Indulgence | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 8.4% |
| India | 5.2% |
See Accounting audiences in other countries
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
Frequently asked questions
How many fans does Accounting have in Brazil?
Accounting has an estimated audience of 10,358,951 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Accounting fans?
60.7% of Accounting fans are female, 39.3% are male, with an average age of 39.7 years.
Which brands do Accounting fans like most?
Accounting fans show strongest brand affinity for Financial accounting (3.34×), Supreme Federal Court (1.56×), and PCI Concursos (1.69×) over the country average.
Where do Accounting fans live in Brazil?
Accounting fans in Brazil are most concentrated in São Paulo (reach 3,732,410), Rio de Janeiro (reach 1,013,094), and Minas Gerais (reach 969,700). These three regions account for the largest share of the active audience.
What other brands do Accounting fans also like?
Beyond Accounting itself, the audience over-indexes on Supreme Federal Court (1.56×), PCI Concursos (1.69×), Economy (1.58×), and Vocational education (1.6×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Accounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.