Rascasse Audience Intelligence

Accounting Audience in Brazil

A data profile of the people who buy, follow and care about Accounting in Brazil — modelled from more than twelve digital signal sources. Accounting has an estimated audience of 10,358,951 people in Brazil.

#34among Field of study in Brazil#350among Topic in Brazil#79in Business & Career

The average Accounting fan in Brazil is 39.7 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include Financial accounting, Supreme Federal Court, PCI Concursos, with strongest over-indexing on Financial accounting (3.34× the country average).

Demographically, the Accounting audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Accounting fan in Brazil is more female, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for Financial accounting.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Accounting profile in Brazil.

Audience size
10.4M
in Brazil
Gender
60.7%♀
39.3% male
Age
39.7
average years
Country rank
#527
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Accounting fans

60.7% are female, 39.3% are male, average age 39.7.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Accounting audience in Brazil
MetricValue
Female60.7%
Male39.3%
Average age39.7
Estimated audience size10,358,951
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Accounting audience in Brazil
Age bracketShare%
16-1915%
20-2923%
30-3922%
40-4920%
50+20%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Accounting audience comes from Brazil.

Worldwide audience distribution share by country for Accounting
CountryShare
United States16.8%
Brazil8.4%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Accounting audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Accounting fans by region: top regions in Brazil
#RegionReachAffinity×
01São Paulo~3.5M1.35×
02Santa Catarina~600K1.20×
03Federal District~200K1.12×
04Roraima~30K1.12×
05Amapá~40K1.10×
06Acre~40K1.06×
07Paraná~700K1.04×
08Amazonas~200K1.04×
09Rio de Janeiro~1M1.03×
10Tocantins~70K0.99×
11Rio Grande do Sul~600K0.98×
12Rondônia~80K0.98×
13Espírito Santo~200K0.97×
14Sergipe~100K0.97×
15Mato Grosso~200K0.96×
16Mato Grosso do Sul~100K0.96×
17Pernambuco~500K0.95×
18Goiás~400K0.95×
19Rio Grande do Norte~200K0.95×
20Alagoas~100K0.95×
21Piauí~100K0.95×
22Minas Gerais~1M0.94×
23Paraíba~200K0.94×
24Bahia~600K0.91×
25Ceará~400K0.91×
26Maranhão~200K0.91×
27Pará~300K0.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Accounting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Accounting audience
#·InterestCategoryAffinity×
01Financial accountingBusiness & Career3.34×
02Academic degreeBusiness & Career1.91×
03Master of Business AdministrationBusiness & Career1.77×
04Strategic managementBusiness & Career1.75×
05Secondary educationKids & Family1.74×
06Family lawKids & Family1.72×
07Creative entrepreneurshipBusiness & Career1.72×
08PensionBusiness & Career1.72×
09PCI ConcursosShopping1.69×
10Sole proprietorshipBusiness & Career1.69×
11Administrative lawPolitics & Society1.62×
12CourtBusiness & Career1.61×
13Vocational educationBusiness & Career1.60×
14CorporationBusiness & Career1.59×
15EconomyBusiness & Career1.58×
16JudgeBusiness & Career1.57×
17Supreme Federal CourtPolitics & Society1.56×
18Tax lawBusiness & Career1.56×
19Civil law (common law)Politics & Society1.55×
20Master's degreeBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Accounting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Accounting audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.33×
Convenience OrientationPREMIUM1.24×
CreativityOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Accounting audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.90×
ExtroversionTHRILL0.90×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Accounting have in Brazil?

Accounting has an estimated audience of 10,358,951 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Accounting fans?

60.7% of Accounting fans are female, 39.3% are male, with an average age of 39.7 years.

03

Which brands do Accounting fans like most?

Accounting fans show strongest brand affinity for Financial accounting (3.34×), Supreme Federal Court (1.56×), and PCI Concursos (1.69×) over the country average.

04

Where do Accounting fans live in Brazil?

Accounting fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Accounting fans also like?

Beyond Accounting itself, the audience over-indexes on Supreme Federal Court (1.56×), PCI Concursos (1.69×), Economy (1.58×), and Vocational education (1.6×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Brazil

See Accounting audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Accounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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