Economy Audience in Brazil
Economy has an estimated audience of 13,534,997 people in Brazil. 54.2% are female, 45.8% are male, average age 43.5. Top brand affinities: Sport Club Corinthians Paulista, WhatsApp, Nature, Neymar, Localiza.
Top brand affinities include Sport Club Corinthians Paulista, WhatsApp, Nature, with strongest over-indexing on Sport Club Corinthians Paulista (1.5× the country average). Demographically, the Economy audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Economy fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 43.5 |
| Estimated audience size | 13,534,997 |
Audience persona
The typical Economy fan in Brazil is balanced, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for Sport Club Corinthians Paulista.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sport Club Corinthians Paulista | 1.5× | Sports |
| 1.64× | Internet & Social Media | |
| Nature | 1.72× | Home & Garden |
| Neymar | 1.65× | Sports |
| Localiza | 2.37× | Cars & Mobility |
| Social media | 1.61× | Business & Career |
| Fast food | 1.86× | Food & Beverages |
| 1.88× | Technology & Electronics | |
| Sport Club do Recife | 2.05× | Sports |
| Electrolux | 2.25× | Home & Garden |
| Telegram | 2.25× | Internet & Social Media |
| Children's clothing | 2.1× | Fashion & Accessoires |
| UEFA Champions League | 1.67× | Sports |
| Grêmio Foot-Ball Porto Alegrense | 1.55× | Sports |
| Happiness | 1.67× | Health |
| Furniture | 1.52× | Home & Garden |
| Beauty salons | 1.53× | Beauty & Wellness |
| Hypermarket | 1.82× | Shopping |
| Coritiba Foot Ball Club | 1.99× | Sports |
| University | 1.69× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.87 |
| Risk Appetite | THRILL | 1.77 |
| Quality Awareness | PREMIUM | 1.52 |
| Creativity | OPEN | 1.51 |
| Family Orientation | CONSERVATISM | 1.5 |
| Need for Security | CONSERVATISM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
See Economy audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.