A data profile of the people who buy, follow and care about Economy in Brazil — modelled from more than twelve digital signal sources. Economy has an estimated audience of 13,534,997 people in Brazil.
Economy has an estimated audience of 13,534,997 people in Brazil. 54.2% are female, 45.8% are male, average age 43.5. Top brand affinities: MSN, Real property, Spanish language, Coritiba Foot Ball Club, Localiza.
Top brand affinities include MSN, Real property, Spanish language, with strongest over-indexing on MSN (1.93× the country average).
Demographically, the Economy audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, Patriotism.
The typical Economy fan in Brazil is balanced, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Economy profile in Brazil.
54.2% are female, 45.8% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 43.5 |
| Estimated audience size | 13,534,997 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Economy audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spanish language | Politics & Society | 2.24× | ||
| 02 | Liam Neeson | Movies & TV | 2.20× | ||
| 03 | Masonry | Home & Garden | 2.04× | ||
| 04 | MSN | News | 1.93× | ||
| 05 | Submarino | Shopping | 1.80× | ||
| 06 | Lodging | Travel & Leisure | 1.73× | ||
| 07 | Manaus | Travel & Leisure | 1.73× | ||
| 08 | Fairy tale | Literature | 1.71× | ||
| 09 | Petrobras | Cars & Mobility | 1.71× | ||
| 10 | Real property | Home & Garden | 1.70× | ||
| 11 | Localiza | Cars & Mobility | 1.70× | ||
| 12 | Bossa nova | Music & Radio | 1.69× | ||
| 13 | Coritiba Foot Ball Club | Sports | 1.63× | ||
| 14 | Google Maps | Internet & Social Media | 1.60× | ||
| 15 | Jeep Compass | Cars & Mobility | 1.60× | ||
| 16 | Mexico | Travel & Leisure | 1.59× | ||
| 17 | Accounting | Business & Career | 1.58× | ||
| 18 | Linux | Technology & Electronics | 1.58× | ||
| 19 | Master of Business Administration | Business & Career | 1.55× | ||
| 20 | Wikipedia | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.37× | |
| Patriotism | CONSERVATISM | 1.36× | |
| Family Orientation | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.83× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Spirituality | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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