A data profile of the people who buy, follow and care about Mexico in Brazil — modelled from more than twelve digital signal sources. Mexico has an estimated audience of 4,005,438 people in Brazil.
The average Mexico fan in Brazil is 38.1 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Suriname, Mexico City, KaRoL G, with strongest over-indexing on Suriname (30.16× the country average).
Demographically, the Mexico audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Mexico fan in Brazil is balanced, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Suriname.
The key figures that characterise the Mexico profile in Brazil.
50.6% are female, 49.4% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 38.1 |
| Estimated audience size | 4,005,438 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Mexico audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 31.7% |
| Mexico | 10.6% |
| Spain | 7.1% |
Where the Mexico audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~300K | 1.21× | |
| 02 | Roraima | ~10K | 1.14× | |
| 03 | Santa Catarina | ~200K | 1.13× | |
| 04 | Federal District | ~70K | 1.10× | |
| 05 | Acre | ~20K | 1.10× | |
| 06 | Sergipe | ~40K | 1.07× | |
| 07 | Pernambuco | ~200K | 1.04× | |
| 08 | Espírito Santo | ~90K | 1.04× | |
| 09 | Rio Grande do Norte | ~70K | 1.03× | |
| 10 | Paraíba | ~80K | 1.02× | |
| 11 | Rio de Janeiro | ~400K | 1.01× | |
| 12 | Amazonas | ~70K | 1.01× | |
| 13 | Amapá | ~10K | 1.01× | |
| 14 | Maranhão | ~100K | 0.98× | |
| 15 | Alagoas | ~60K | 0.97× | |
| 16 | São Paulo | ~1M | 0.96× | |
| 17 | Rondônia | ~30K | 0.96× | |
| 18 | Minas Gerais | ~400K | 0.95× | |
| 19 | Bahia | ~200K | 0.94× | |
| 20 | Paraná | ~200K | 0.94× | |
| 21 | Mato Grosso do Sul | ~50K | 0.94× | |
| 22 | Ceará | ~200K | 0.93× | |
| 23 | Tocantins | ~20K | 0.92× | |
| 24 | Piauí | ~50K | 0.91× | |
| 25 | Mato Grosso | ~70K | 0.90× | |
| 26 | Goiás | ~100K | 0.89× | |
| 27 | Pará | ~100K | 0.86× |
The strongest cross-interests of the Mexico audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Suriname | Travel & Leisure | 30.16× | ||
| 02 | KaRoL G | Music & Radio | 22.47× | ||
| 03 | Mazatlán | Travel & Leisure | 15.08× | ||
| 04 | Mexico City | Travel & Leisure | 13.54× | ||
| 05 | El Palacio de Hierro | Shopping | 10.57× | ||
| 06 | City (TV network) | Movies & TV | 10.07× | ||
| 07 | Veracruz, Veracruz | Travel & Leisure | 8.98× | ||
| 08 | Venezuela | Travel & Leisure | 8.18× | ||
| 09 | Bad Bunny | Music & Radio | 5.63× | ||
| 10 | Peru | Travel & Leisure | 5.20× | ||
| 11 | Ecuador | Travel & Leisure | 4.49× | ||
| 12 | Shakira | Music & Radio | 3.64× | ||
| 13 | Television network | Movies & TV | 2.64× | ||
| 14 | Environmental science | Business & Career | 2.29× | ||
| 15 | Canada | Travel & Leisure | 2.28× | ||
| 16 | South America | Travel & Leisure | 2.20× | ||
| 17 | TikTok | Internet & Social Media | 2.17× | ||
| 18 | Jesus | Politics & Society | 2.13× | ||
| 19 | Gospel music | Music & Radio | 2.12× | ||
| 20 | Federal Senate | Politics & Society | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.85× | |
| Spirituality | BALANCE | 1.81× | |
| Tradition | CONSERVATISM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.10× | |
| Healthy Lifestyle | BALANCE | 1.11× | |
| DIY Mentality | THRILL | 1.18× |
Mexico has an estimated audience of 4,005,438 people in Brazil, concentrated in São Paulo and Minas Gerais.
50.6% of Mexico fans are female, 49.4% are male, with an average age of 38.1 years.
Mexico fans show strongest brand affinity for Suriname (30.16×), Mexico City (13.54×), and KaRoL G (22.47×) over the country average.
Mexico fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Mexico itself, the audience over-indexes on Mexico City (13.54×), KaRoL G (22.47×), City (TV network) (10.07×), and Bad Bunny (5.63×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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