A data profile of the people who buy, follow and care about Mexico in United Kingdom — modelled from more than twelve digital signal sources. Mexico has an estimated audience of 3,024,688 people in United Kingdom.
The average Mexico fan in United Kingdom is 40.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Mexico City, KaRoL G, Bad Bunny, with strongest over-indexing on Mexico City (8.45× the country average).
Demographically, the Mexico audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Mexico fan in United Kingdom is balanced, around 40.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Mexico City.
The key figures that characterise the Mexico profile in United Kingdom.
52.9% are female, 47.1% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 40.3 |
| Estimated audience size | 3,024,688 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Mexico audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.7% |
| Mexico | 10.6% |
| Spain | 7.1% |
Where the Mexico audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 2.09× | |
| 02 | West Midlands | ~200K | 1.47× | |
| 03 | Yorkshire and the Humber | ~300K | 1.36× | |
| 04 | South East | ~400K | 1.09× | |
| 05 | North East | ~100K | 1.09× | |
| 06 | South West | ~200K | 0.86× | |
| 07 | East of England | ~200K | 0.83× | |
| 08 | East Midlands | ~200K | 0.83× | |
| 09 | Wales | ~100K | 0.68× | |
| 10 | Scotland | ~200K | 0.67× | |
| 11 | Northern Ireland | ~50K | 0.58× | |
| 12 | North West | ~200K | 0.50× |
The strongest cross-interests of the Mexico audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KaRoL G | Music & Radio | 13.37× | ||
| 02 | Mexico City | Travel & Leisure | 8.45× | ||
| 03 | Rosalía | Music & Radio | 5.93× | ||
| 04 | Salsa music | Music & Radio | 5.16× | ||
| 05 | Playa del Carmen | Travel & Leisure | 4.98× | ||
| 06 | Bad Bunny | Music & Radio | 4.19× | ||
| 07 | Bachata (dance) | Music & Radio | 3.53× | ||
| 08 | Uruguay | Travel & Leisure | 2.80× | ||
| 09 | Latin pop | Music & Radio | 2.79× | ||
| 10 | Locker (cabinet) | Video / Board Game | 2.75× | ||
| 11 | Reggaeton | Music & Radio | 2.71× | ||
| 12 | Duolingo | Business & Career | 2.64× | ||
| 13 | Finger food | Food & Beverages | 2.56× | ||
| 14 | Latin America | Travel & Leisure | 2.45× | ||
| 15 | Graffiti | Arts & Culture | 2.26× | ||
| 16 | Spanish language | Politics & Society | 2.19× | ||
| 17 | Argentina | Travel & Leisure | 1.87× | ||
| 18 | North America | Travel & Leisure | 1.75× | ||
| 19 | South America | Travel & Leisure | 1.63× | ||
| 20 | Helicopter | Cars & Mobility | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.19× | |
| Travelling | THRILL | 1.14× | |
| Spirituality | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.92× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| Sustainability | BALANCE | 0.95× |
Mexico has an estimated audience of 3,024,688 people in United Kingdom, concentrated in England and South East.
52.9% of Mexico fans are female, 47.1% are male, with an average age of 40.3 years.
Mexico fans show strongest brand affinity for Mexico City (8.45×), KaRoL G (13.37×), and Bad Bunny (4.19×) over the country average.
Mexico fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mexico itself, the audience over-indexes on KaRoL G (13.37×), Bad Bunny (4.19×), North America (1.75×), and Salsa music (5.16×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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