Australia Audience in United Kingdom
Australia has an estimated audience of 15,899,457 people in United Kingdom. 55.5% are female, 44.5% are male, average age 43.6. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Australia fan in United Kingdom is 43.6 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Australia audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Australia fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.6 |
| Estimated audience size | 15,899,457 |
Audience persona
The typical Australia fan in United Kingdom is more female, around 43.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,924,593 | 2.35× |
| South East | 2,362,313 | 1.11× |
| Yorkshire and the Humber | 1,750,535 | 1.37× |
| East of England | 1,169,909 | 0.81× |
| South West | 1,113,133 | 0.85× |
| West Midlands | 985,513 | 1.45× |
| East Midlands | 908,142 | 0.81× |
| North West | 852,829 | 0.5× |
| Scotland | 758,982 | 0.53× |
| North East | 684,786 | 1.11× |
| Wales | 524,681 | 0.58× |
| Northern Ireland | 266,899 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Solar thermal energy | 15.46× | Home & Garden |
| Local news | 2.53× | News |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
| Hobby | 1.83× | Home & Garden |
| Weddings | 1.8× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.18 |
| Indulgence | JOY | 1.14 |
| Convenience Orientation | PREMIUM | 1.14 |
| Social Media Usage | JOY | 1.04 |
| Healthy Lifestyle | BALANCE | 1.01 |
| Patriotism | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 8.5% |
| Australia | 8.3% |
See Australia audiences in other countries
More Country audiences in United Kingdom
- United Kingdom (32,656,417)
- Ireland (16,201,845)
- United States (12,388,501)
- Italy (9,268,696)
- Republic of Ireland (8,806,453)
Frequently asked questions
How many fans does Australia have in United Kingdom?
Australia has an estimated audience of 15,899,457 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Australia fans?
55.5% of Australia fans are female, 44.5% are male, with an average age of 43.6 years.
Which brands do Australia fans like most?
Australia fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Australia fans live in United Kingdom?
Australia fans in United Kingdom are most concentrated in England (reach 11,924,593), South East (reach 2,362,313), and Yorkshire and the Humber (reach 1,750,535). These three regions account for the largest share of the active audience.
What other brands do Australia fans also like?
Beyond Australia itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.