Rascasse Audience Intelligence

Australia Audience in Germany

A data profile of the people who buy, follow and care about Australia in Germany — modelled from more than twelve digital signal sources. Australia has an estimated audience of 4,335,793 people in Germany.

#19among Country in Germany#61among POI in Germany#103in Travel & Leisure

The average Australia fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Papua New Guinea, Satire, with strongest over-indexing on Nature (1.95× the country average).

Demographically, the Australia audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Australia fan in Germany is balanced, around 38.0 years old, with strong Community Orientation tendencies and a notable affinity for Nature.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Australia profile in Germany.

Audience size
4.3M
in Germany
Gender
50.4%♀
49.6% male
Age
38.0
average years
Country rank
#1332
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Australia fans

50.4% are female, 49.6% are male, average age 38.0.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Australia audience in Germany
MetricValue
Female50.4%
Male49.6%
Average age38.0
Estimated audience size4,335,793
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Australia audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Australia audience comes from Germany.

Worldwide audience distribution share by country for Australia
CountryShare
United States24.3%
United Kingdom8.5%
Australia8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Australia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Australia fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.14×
02Nordrhein-Westfalen~1M1.11×
03Baden-Württemberg~600K1.08×
04Niedersachsen~500K1.07×
05Bayern~700K1.06×
06Hamburg~100K1.04×
07Schleswig-Holstein~200K1.02×
08Bremen~40K1.02×
09Hessen~300K1.00×
10Brandenburg~100K0.99×
11Rheinland-Pfalz~200K0.98×
12Thüringen~100K0.98×
13Mecklenburg-Vorpommern~80K0.94×
14Sachsen-Anhalt~100K0.91×
15Berlin~200K0.89×
16Saarland~40K0.84×
Fig. 06

Affinity by region

Affinity by region — Australia, Germany
0.84×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Australia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Australia audience
#·InterestCategoryAffinity×
01Bleacher ReportSports8.14×
02Papua New GuineaTravel & Leisure6.71×
03Amanda SeyfriedMovies & TV3.59×
04Country rapMusic & Radio3.39×
05SatireLiterature3.16×
06German television comedyMovies & TV2.79×
07Emily BluntMovies & TV2.72×
08VIER PFOTENPets & Animals2.32×
09Robert RedfordMovies & TV2.29×
10CanadaTravel & Leisure1.99×
11Contemporary R&BMusic & Radio1.99×
12MSNNews1.96×
13NatureHome & Garden1.95×
14VacationsTravel & Leisure1.85×
15VolunteeringPolitics & Society1.79×
16LodgingTravel & Leisure1.73×
17German languagePolitics & Society1.69×
18DrawingHome & Garden1.66×
19RedditInternet & Social Media1.58×
20StuttgartTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Australia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Australia audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.65×
SpiritualityBALANCE1.46×
PatriotismCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Australia audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.89×
Price SensitivityPREMIUM0.93×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Australia have in Germany?

Australia has an estimated audience of 4,335,793 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Australia fans?

50.4% of Australia fans are female, 49.6% are male, with an average age of 38.0 years.

03

Which brands do Australia fans like most?

Australia fans show strongest brand affinity for Nature (1.95×), Papua New Guinea (6.71×), and Satire (3.16×) over the country average.

04

Where do Australia fans live in Germany?

Australia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Australia fans also like?

Beyond Australia itself, the audience over-indexes on Papua New Guinea (6.71×), Satire (3.16×), Vacations (1.85×), and Canada (1.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Australia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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