Australia Audience in Germany
Australia has an estimated audience of 4,335,793 people in Germany. 50.4% are female, 49.6% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Product design, Gil Ofarim, Stradivarius, Israel, KLIX (AM).
The average Australia fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Product design, Gil Ofarim, Stradivarius, with strongest over-indexing on Product design (4.89× the country average). Demographically, the Australia audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Australia fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 38.0 |
| Estimated audience size | 4,335,793 |
Audience persona
The typical Australia fan in Germany is balanced, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for Product design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,082,926 | 1.14× |
| Bayern | 745,616 | 1.07× |
| Baden-Württemberg | 644,646 | 1.09× |
| Niedersachsen | 456,314 | 1.08× |
| Hessen | 339,990 | 1.03× |
| Sachsen | 243,983 | 1.15× |
| Rheinland-Pfalz | 212,458 | 0.98× |
| Berlin | 178,515 | 0.92× |
| Schleswig-Holstein | 156,834 | 1.01× |
| Brandenburg | 131,389 | 0.98× |
| Thüringen | 106,133 | 0.96× |
| Hamburg | 104,457 | 1.07× |
| Sachsen-Anhalt | 98,927 | 0.88× |
| Mecklenburg-Vorpommern | 74,582 | 0.9× |
| Saarland | 42,806 | 0.8× |
| Bremen | 36,990 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 4.89× | Business & Career |
| Gil Ofarim | 2.84× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.01× | Travel & Leisure |
| KLIX (AM) | 2.36× | Music & Radio |
| Urban horticulture | 1.52× | Home & Garden |
| Snow White (Fables) | 1.96× | Literature |
| Škoda Kodiaq | 1.76× | Cars & Mobility |
| Pantsuit | 5.06× | Fashion & Accessoires |
| Medieval fantasy | 7.96× | Literature |
| Home Delivery | 1.91× | Food & Beverages |
| Jaguar F-Pace | 4.29× | Cars & Mobility |
| San Gil | 2.77× | Travel & Leisure |
| Kodi (software) | 1.76× | Technology & Electronics |
| Esra Erol | 3.39× | Movies & TV |
| Theocracy | 5.96× | Music & Radio |
| Phil Campbell (musician) | 2.84× | Music & Radio |
| Volvo V60 | 2.56× | Cars & Mobility |
| Keeper (password manager) | 2.14× | Technology & Electronics |
| Corfu (regional unit) | 1.54× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.4 |
| Early Adopter Mentality | POWER | 1.26 |
| Sports Activity | POWER | 1.21 |
| Tradition | CONSERVATISM | 1.2 |
| Luxury Orientation | PREMIUM | 1.2 |
| Individualism | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 8.5% |
| Australia | 8.3% |
See Australia audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Australia have in Germany?
Australia has an estimated audience of 4,335,793 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Australia fans?
50.4% of Australia fans are female, 49.6% are male, with an average age of 38.0 years.
Which brands do Australia fans like most?
Australia fans show strongest brand affinity for Product design (4.89×), Gil Ofarim (2.84×), and Stradivarius (1.97×) over the country average.
Where do Australia fans live in Germany?
Australia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,082,926), Bayern (reach 745,616), and Baden-Württemberg (reach 644,646). These three regions account for the largest share of the active audience.
What other brands do Australia fans also like?
Beyond Australia itself, the audience over-indexes on Gil Ofarim (2.84×), Stradivarius (1.97×), Israel (2.01×), and KLIX (AM) (2.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.