Contemporary R&B Audience in Germany
Contemporary R&B has an estimated audience of 5,229,905 people in Germany. 54.2% are female, 45.8% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rhythm and blues music, Soul music, African-American music, Electronic music, Pop music.
The average Contemporary R&B fan in Germany is 33.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rhythm and blues music, Soul music, African-American music, with strongest over-indexing on Rhythm and blues music (2.76× the country average). Demographically, the Contemporary R&B audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Contemporary R&B fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 33.1 |
| Estimated audience size | 5,229,905 |
Audience persona
The typical Contemporary R&B fan in Germany is balanced, around 33.1 years old, with strong Sports Activity tendencies and a notable affinity for Rhythm and blues music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 509,649 | 0.45× |
| Bayern | 322,400 | 0.38× |
| Baden-Württemberg | 263,831 | 0.37× |
| Hessen | 238,113 | 0.6× |
| Rheinland-Pfalz | 188,431 | 0.72× |
| Sachsen | 177,078 | 0.69× |
| Sachsen-Anhalt | 171,888 | 1.27× |
| Thüringen | 170,349 | 1.28× |
| Niedersachsen | 165,743 | 0.33× |
| Brandenburg | 153,339 | 0.95× |
| Mecklenburg-Vorpommern | 145,508 | 1.46× |
| Saarland | 144,648 | 2.25× |
| Bremen | 144,203 | 3.22× |
| Schleswig-Holstein | 135,563 | 0.72× |
| Berlin | 115,517 | 0.49× |
| Hamburg | 97,701 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rhythm and blues music | 2.76× | Music & Radio |
| Soul music | 3.14× | Music & Radio |
| African-American music | 3.01× | Music & Radio |
| Electronic music | 1.84× | Music & Radio |
| Pop music | 1.92× | Music & Radio |
| Jazz music | 2.34× | Music & Radio |
| YouTube | 1.5× | Movies & TV |
| Bild | 1.5× | News |
| ZDF | 2.07× | Movies & TV |
| Rock music | 1.67× | Music & Radio |
| EBay | 1.64× | Shopping |
| Comedy movies | 1.68× | Movies & TV |
| Hip hop music | 1.87× | Music & Radio |
| Singer-songwriter | 2.5× | Music & Radio |
| Televisions | 1.57× | Technology & Electronics |
| Popular music | 1.89× | Music & Radio |
| Animal | 1.58× | Pets & Animals |
| X | 1.59× | Internet & Social Media |
| Magazines | 1.54× | Literature |
| Music videos | 1.73× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.19 |
| Sustainability | BALANCE | 1.11 |
| Early Adopter Mentality | POWER | 1.1 |
| Community Orientation | OPEN | 1.09 |
| DIY Mentality | THRILL | 1.08 |
| Travelling | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.8% |
| United Kingdom | 5.0% |
| China | 4.8% |
See Contemporary R&B audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Contemporary R&B have in Germany?
Contemporary R&B has an estimated audience of 5,229,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Contemporary R&B fans?
54.2% of Contemporary R&B fans are female, 45.8% are male, with an average age of 33.1 years.
Which brands do Contemporary R&B fans like most?
Contemporary R&B fans show strongest brand affinity for Rhythm and blues music (2.76×), Soul music (3.14×), and African-American music (3.01×) over the country average.
Where do Contemporary R&B fans live in Germany?
Contemporary R&B fans in Germany are most concentrated in Nordrhein-Westfalen (reach 509,649), Bayern (reach 322,400), and Baden-Württemberg (reach 263,831). These three regions account for the largest share of the active audience.
What other brands do Contemporary R&B fans also like?
Beyond Contemporary R&B itself, the audience over-indexes on Soul music (3.14×), African-American music (3.01×), Electronic music (1.84×), and Pop music (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Contemporary R&B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.