Rascasse Audience Intelligence

Contemporary R&B Audience in Germany

A data profile of the people who buy, follow and care about Contemporary R&B in Germany — modelled from more than twelve digital signal sources. Contemporary R&B has an estimated audience of 5,229,905 people in Germany.

#24among Musical genre in Germany#619among Topic in Germany#61in Music & Radio

The average Contemporary R&B fan in Germany is 33.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Rhythm and blues music, Soul music, Ukrainians, with strongest over-indexing on Rhythm and blues music (2.76× the country average).

Demographically, the Contemporary R&B audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Contemporary R&B fan in Germany is balanced, around 33.1 years old, with strong Patriotism tendencies and a notable affinity for Rhythm and blues music.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Contemporary R&B profile in Germany.

Audience size
5.2M
in Germany
Gender
54.2%♀
45.8% male
Age
33.1
average years
Country rank
#993
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Contemporary R&B fans

54.2% are female, 45.8% are male, average age 33.1.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Contemporary R&B audience in Germany
MetricValue
Female54.2%
Male45.8%
Average age33.1
Estimated audience size5,229,905
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Contemporary R&B audience in Germany
Age bracketShare%
16-1935%
20-2923%
30-3918%
40-4915%
50+9%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Contemporary R&B audience comes from Germany.

Worldwide audience distribution share by country for Contemporary R&B
CountryShare
United States32.8%
United Kingdom5.0%
China4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Contemporary R&B audience in Germany is strongest.

Fig. 05

Top regions by affinity

Contemporary R&B fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~60K1.40×
02Saarland~80K1.23×
03Mecklenburg-Vorpommern~100K1.08×
04Sachsen-Anhalt~100K1.05×
05Thüringen~100K1.05×
06Brandenburg~200K0.99×
07Hamburg~100K0.96×
08Schleswig-Holstein~200K0.95×
09Rheinland-Pfalz~200K0.94×
10Sachsen~200K0.93×
11Berlin~200K0.89×
12Niedersachsen~400K0.87×
13Hessen~300K0.87×
14Baden-Württemberg~600K0.82×
15Bayern~700K0.79×
16Nordrhein-Westfalen~900K0.75×
Fig. 06

Affinity by region

Affinity by region — Contemporary R&B, Germany
0.75×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Contemporary R&B audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Contemporary R&B audience
#·InterestCategoryAffinity×
01Soul musicMusic & Radio3.14×
02African-American musicMusic & Radio3.01×
03Rhythm and blues musicMusic & Radio2.76×
04Singer-songwriterMusic & Radio2.50×
05Jazz musicMusic & Radio2.34×
06ZDFMovies & TV2.07×
07Pop musicMusic & Radio1.92×
08Popular musicMusic & Radio1.89×
09Hip hop musicMusic & Radio1.87×
10Electronic musicMusic & Radio1.84×
11UkrainiansMusic & Radio1.71×
12Comedy moviesMovies & TV1.68×
13SportschauSports1.68×
14Rock musicMusic & Radio1.67×
15EBayShopping1.64×
16XInternet & Social Media1.59×
17AnimalPets & Animals1.58×
18TelevisionsTechnology & Electronics1.57×
19YouTubeMovies & TV1.50×
20BildNews1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Contemporary R&B audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Contemporary R&B audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
Social Media UsageJOY1.28×
SpiritualityBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Contemporary R&B audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
Luxury OrientationPREMIUM0.95×
TravellingTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Contemporary R&B have in Germany?

Contemporary R&B has an estimated audience of 5,229,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Contemporary R&B fans?

54.2% of Contemporary R&B fans are female, 45.8% are male, with an average age of 33.1 years.

03

Which brands do Contemporary R&B fans like most?

Contemporary R&B fans show strongest brand affinity for Rhythm and blues music (2.76×), Soul music (3.14×), and Ukrainians (1.71×) over the country average.

04

Where do Contemporary R&B fans live in Germany?

Contemporary R&B fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Contemporary R&B fans also like?

Beyond Contemporary R&B itself, the audience over-indexes on Soul music (3.14×), Ukrainians (1.71×), African-American music (3.01×), and Electronic music (1.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Contemporary R&B audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Contemporary R&B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →