A data profile of the people who buy, follow and care about Contemporary R&B in Canada — modelled from more than twelve digital signal sources. Contemporary R&B has an estimated audience of 4,457,527 people in Canada.
The average Contemporary R&B fan in Canada is 35.0 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
The key figures that characterise the Contemporary R&B profile in Canada.
57.0% are female, 43.0% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 35.0 |
| Estimated audience size | 4,457,527 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Contemporary R&B audience comes from Canada.
| Country | Share |
|---|---|
| United States | 32.8% |
| United Kingdom | 5.0% |
| China | 4.8% |
Where the Contemporary R&B audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Newfoundland and Labrador | ~80K | 1.12× | |
| 02 | New Brunswick | ~100K | 1.05× | |
| 03 | Saskatchewan | ~100K | 1.01× | |
| 04 | Nova Scotia | ~100K | 1.00× | |
| 05 | Manitoba | ~200K | 0.99× | |
| 06 | British Columbia | ~600K | 0.92× | |
| 07 | Alberta | ~500K | 0.92× | |
| 08 | Ontario | ~1.5M | 0.90× | |
| 09 | Quebec | ~900K | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Contemporary R&B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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