Contemporary R&B Audience in United Kingdom
Contemporary R&B has an estimated audience of 9,230,418 people in United Kingdom. 61.0% are female, 39.0% are male, average age 37.9. Top regions: England, South East, East of England.
The average Contemporary R&B fan in United Kingdom is 37.9 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Demographically, the Contemporary R&B audience skews more female with an average age of 37.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Contemporary R&B fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 37.9 |
| Estimated audience size | 9,230,418 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,922,814 | 1.05× |
| South East | 1,306,179 | 1.05× |
| East of England | 933,497 | 1.11× |
| South West | 763,657 | 1.01× |
| East Midlands | 700,526 | 1.08× |
| Yorkshire and the Humber | 685,459 | 0.92× |
| North West | 597,619 | 0.61× |
| Scotland | 507,618 | 0.61× |
| West Midlands | 484,648 | 1.22× |
| Wales | 461,602 | 0.88× |
| Northern Ireland | 415,106 | 1.46× |
| North East | 359,114 | 1× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.4 |
| Early Adopter Mentality | POWER | 1.36 |
| DIY Mentality | THRILL | 1.34 |
| Indulgence | JOY | 1.11 |
| Luxury Orientation | PREMIUM | 1.1 |
| Community Orientation | OPEN | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.8% |
| United Kingdom | 5.0% |
| China | 4.8% |
See Contemporary R&B audiences in other countries
More Musical genre audiences in United Kingdom
- Rock music (22,856,769)
- Pop music (19,665,791)
- Hip hop music (16,297,821)
- Rhythm and blues music (14,734,519)
- Jazz music (14,107,473)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Contemporary R&B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.