A data profile of the people who buy, follow and care about Contemporary R&B in United Kingdom — modelled from more than twelve digital signal sources. Contemporary R&B has an estimated audience of 9,230,418 people in United Kingdom.
The average Contemporary R&B fan in United Kingdom is 37.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
The key figures that characterise the Contemporary R&B profile in United Kingdom.
61.0% are female, 39.0% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 37.9 |
| Estimated audience size | 9,230,418 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Contemporary R&B audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.8% |
| United Kingdom | 5.0% |
| China | 4.8% |
Where the Contemporary R&B audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.09× | |
| 02 | Northern Ireland | ~300K | 1.05× | |
| 03 | England | ~7M | 1.04× | |
| 04 | East of England | ~900K | 1.03× | |
| 05 | South East | ~1.5M | 1.02× | |
| 06 | East Midlands | ~700K | 1.01× | |
| 07 | South West | ~800K | 1.00× | |
| 08 | North East | ~400K | 1.00× | |
| 09 | Wales | ~500K | 0.99× | |
| 10 | Yorkshire and the Humber | ~700K | 0.98× | |
| 11 | Scotland | ~800K | 0.94× | |
| 12 | North West | ~900K | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Contemporary R&B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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