Rascasse Audience Intelligence

Contemporary R&B Audience in Brazil

A data profile of the people who buy, follow and care about Contemporary R&B in Brazil — modelled from more than twelve digital signal sources. Contemporary R&B has an estimated audience of 6,460,141 people in Brazil.

#28among Musical genre in Brazil#668among Topic in Brazil#79in Music & Radio

The average Contemporary R&B fan in Brazil is 33.0 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Contemporary R&B profile in Brazil.

Audience size
6.5M
in Brazil
Gender
59.4%♀
40.6% male
Age
33.0
average years
Country rank
#984
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Contemporary R&B fans

59.4% are female, 40.6% are male, average age 33.0.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Contemporary R&B audience in Brazil
MetricValue
Female59.4%
Male40.6%
Average age33.0
Estimated audience size6,460,141
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Contemporary R&B audience in Brazil
Age bracketShare%
16-1936%
20-2923%
30-3916%
40-4913%
50+12%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Contemporary R&B audience comes from Brazil.

Worldwide audience distribution share by country for Contemporary R&B
CountryShare
United States32.8%
United Kingdom5.0%
China4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Contemporary R&B audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Contemporary R&B fans by region: top regions in Brazil
#RegionReachAffinity×
01Maranhão~200K1.08×
02Alagoas~100K1.05×
03Sergipe~70K1.05×
04Espírito Santo~100K1.04×
05Roraima~20K1.04×
06Pará~200K1.01×
07Paraíba~100K1.01×
08Mato Grosso~100K1.01×
09Amazonas~100K1.01×
10Federal District~100K1.01×
11Piauí~90K1.00×
12Rondônia~50K1.00×
13Amapá~20K1.00×
14Acre~20K1.00×
15Ceará~300K0.99×
16Goiás~200K0.99×
17Rio Grande do Norte~100K0.99×
18Pernambuco~300K0.98×
19Bahia~400K0.97×
20Rio Grande do Sul~400K0.97×
21Santa Catarina~300K0.97×
22Paraná~400K0.95×
23Minas Gerais~600K0.94×
24Rio de Janeiro~600K0.94×
25São Paulo~1.5M0.90×
26Tocantins0.00×
27Mato Grosso do Sul0.00×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Contemporary R&B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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