A data profile of the people who buy, follow and care about Contemporary R&B in Italy — modelled from more than twelve digital signal sources. Contemporary R&B has an estimated audience of 6,541,125 people in Italy.
The average Contemporary R&B fan in Italy is 36.3 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include African-American music, Rhythm and blues music, Rock music, with strongest over-indexing on African-American music (3.53× the country average).
Demographically, the Contemporary R&B audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Contemporary R&B fan in Italy is balanced, around 36.3 years old, with strong Spirituality tendencies and a notable affinity for African-American music.
The key figures that characterise the Contemporary R&B profile in Italy.
52.9% are female, 47.1% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 36.3 |
| Estimated audience size | 6,541,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Contemporary R&B audience comes from Italy.
| Country | Share |
|---|---|
| United States | 32.8% |
| United Kingdom | 5.0% |
| China | 4.8% |
Where the Contemporary R&B audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basilicata | ~70K | 1.23× | |
| 02 | Umbria | ~100K | 1.08× | |
| 03 | Abruzzo | ~100K | 1.02× | |
| 04 | Trentino-Alto Adige/Südtirol | ~100K | 1.02× | |
| 05 | Friuli-Venezia Giulia | ~100K | 1.02× | |
| 06 | Calabria | ~200K | 1.00× | |
| 07 | Sardinia | ~200K | 0.99× | |
| 08 | Liguria | ~200K | 0.99× | |
| 09 | Marche | ~200K | 0.99× | |
| 10 | Veneto | ~500K | 0.98× | |
| 11 | Puglia | ~400K | 0.95× | |
| 12 | Sicilia | ~500K | 0.94× | |
| 13 | Piedmont | ~500K | 0.94× | |
| 14 | Tuscany | ~400K | 0.93× | |
| 15 | Campania | ~700K | 0.92× | |
| 16 | Emilia-Romagna | ~500K | 0.92× | |
| 17 | Lombardy | ~1M | 0.89× | |
| 18 | Lazio | ~700K | 0.88× |
The strongest cross-interests of the Contemporary R&B audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | African-American music | Music & Radio | 3.53× | ||
| 02 | Rhythm and blues music | Music & Radio | 2.31× | ||
| 03 | Soul music | Music & Radio | 2.02× | ||
| 04 | Blues music | Music & Radio | 2.01× | ||
| 05 | Hip hop music | Music & Radio | 1.87× | ||
| 06 | Jazz music | Music & Radio | 1.83× | ||
| 07 | Popular music | Music & Radio | 1.80× | ||
| 08 | TV reality shows | Movies & TV | 1.78× | ||
| 09 | Electronic music | Music & Radio | 1.73× | ||
| 10 | Pop music | Music & Radio | 1.69× | ||
| 11 | Humour | Literature | 1.67× | ||
| 12 | X | Internet & Social Media | 1.67× | ||
| 13 | Subito.it | Shopping | 1.65× | ||
| 14 | Rock music | Music & Radio | 1.64× | ||
| 15 | Veganism | Food & Beverages | 1.57× | ||
| 16 | God | Politics & Society | 1.54× | ||
| 17 | Communication | Technology & Electronics | 1.53× | ||
| 18 | Comedy movies | Movies & TV | 1.52× | ||
| 19 | Music videos | Music & Radio | 1.52× | ||
| 20 | Religion | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.57× | |
| Mindfulness | BALANCE | 1.37× | |
| Community Orientation | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.95× | |
| Price Sensitivity | PREMIUM | 0.98× | |
| Family Orientation | CONSERVATISM | 0.99× |
Contemporary R&B has an estimated audience of 6,541,125 people in Italy, concentrated in Lombardy and Lazio.
52.9% of Contemporary R&B fans are female, 47.1% are male, with an average age of 36.3 years.
Contemporary R&B fans show strongest brand affinity for African-American music (3.53×), Rhythm and blues music (2.31×), and Rock music (1.64×) over the country average.
Contemporary R&B fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Contemporary R&B itself, the audience over-indexes on Rhythm and blues music (2.31×), Rock music (1.64×), Pop music (1.69×), and Blues music (2.01×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Contemporary R&B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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