A data profile of the people who buy, follow and care about Humour in Italy — modelled from more than twelve digital signal sources. Humour has an estimated audience of 16,331,026 people in Italy.
Humour has an estimated audience of 16,331,026 people in Italy. 50.1% are female, 49.9% are male, average age 41.8. Top brand affinities: Singer-songwriter, Wikipedia, Volunteering, Genetics, New Testament.
Top brand affinities include Singer-songwriter, Wikipedia, Volunteering, with strongest over-indexing on Singer-songwriter (1.73× the country average).
Demographically, the Humour audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Risk Appetite.
The typical Humour fan in Italy is balanced, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Singer-songwriter.
The key figures that characterise the Humour profile in Italy.
50.1% are female, 49.9% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 41.8 |
| Estimated audience size | 16,331,026 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Humour audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
The strongest cross-interests of the Humour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Improvisation | Music & Radio | 3.13× | ||
| 02 | New Testament | Politics & Society | 3.06× | ||
| 03 | Chicano rap | Music & Radio | 2.11× | ||
| 04 | Rose | Home & Garden | 2.03× | ||
| 05 | Broadcasting of sports events | Movies & TV | 1.99× | ||
| 06 | General practitioner | Health | 1.90× | ||
| 07 | Sophia Loren | Movies & TV | 1.88× | ||
| 08 | Doctor of Medicine | Business & Career | 1.82× | ||
| 09 | Dentistry | Business & Career | 1.81× | ||
| 10 | Singer-songwriter | Music & Radio | 1.73× | ||
| 11 | Wikipedia | Internet & Social Media | 1.72× | ||
| 12 | Satire | Literature | 1.69× | ||
| 13 | Contemporary R&B | Music & Radio | 1.67× | ||
| 14 | Political science | Business & Career | 1.66× | ||
| 15 | Videotelephony | Technology & Electronics | 1.62× | ||
| 16 | Spanish language | Politics & Society | 1.60× | ||
| 17 | Serie B | Sports | 1.58× | ||
| 18 | Adoption | Kids & Family | 1.53× | ||
| 19 | Volunteering | Politics & Society | 1.52× | ||
| 20 | Genetics | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.22× | |
| Risk Appetite | THRILL | 1.12× | |
| Early Adopter Mentality | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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