Humour Audience in Italy
Humour has an estimated audience of 16,331,026 people in Italy. 50.1% are female, 49.9% are male, average age 41.8. Top brand affinities: Leggo, ANSA.it, Lercio, Irama, Nelson Mandela.
Top brand affinities include Leggo, ANSA.it, Lercio, with strongest over-indexing on Leggo (107.07× the country average). Demographically, the Humour audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Indulgence.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Humour fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 41.8 |
| Estimated audience size | 16,331,026 |
Audience persona
The typical Humour fan in Italy is balanced, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for Leggo.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leggo | 107.07× | News |
| ANSA.it | 73.81× | News |
| Lercio | 90.33× | News |
| Irama | 74.46× | Music & Radio |
| Nelson Mandela | 81.75× | Politics & Society |
| Gay bar | 76.67× | Politics & Society |
| Valpolicella | 76.11× | Travel & Leisure |
| Mascarpone | 78.89× | Food & Beverages |
| Risotto | 35.64× | Food & Beverages |
| Gnocchi | 41.55× | Food & Beverages |
| Orecchiette | 76.49× | Food & Beverages |
| Negroni | 109.78× | Food & Beverages |
| UNHCR | 115.42× | Politics & Society |
| Bruschetta | 40.17× | Food & Beverages |
| Vigili del Fuoco | 40.41× | Politics & Society |
| Penny Black | 30.06× | Fashion & Accessoires |
| Notizie.it | 96.74× | News |
| Ferrari F40 | 51.52× | Cars & Mobility |
| Tortellini | 36.5× | Food & Beverages |
| Barolo | 37.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.41 |
| Indulgence | JOY | 1.16 |
| Social Media Usage | JOY | 1.07 |
| Pet Ownership | JOY | 0.97 |
| Mindfulness | BALANCE | 0.94 |
| Patriotism | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
See Humour audiences in other countries
More Literary genre audiences in Italy
- Fiction books (15,324,279)
- Aphorism (8,827,120)
- Manga (7,484,530)
- Fairy tale (7,392,382)
- Romance novels (6,482,018)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.