A data profile of the people who buy, follow and care about Romance novels in Italy — modelled from more than twelve digital signal sources. Romance novels has an estimated audience of 6,482,017 people in Italy.
The average Romance novels fan in Italy is 44.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Message in a Bottle (film), E-book readers, Novel, with strongest over-indexing on Message in a Bottle (film) (2.16× the country average).
Demographically, the Romance novels audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Mindfulness, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Romance novels fan in Italy is more female, around 44.3 years old, with strong Mindfulness tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Romance novels profile in Italy.
69.6% are female, 30.4% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 44.3 |
| Estimated audience size | 6,482,017 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Romance novels audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 4.9% |
| India | 4.5% |
Where the Romance novels audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basilicata | ~60K | 1.10× | |
| 02 | Umbria | ~100K | 1.05× | |
| 03 | Lazio | ~800K | 1.04× | |
| 04 | Sicilia | ~600K | 1.03× | |
| 05 | Friuli-Venezia Giulia | ~100K | 1.02× | |
| 06 | Trentino-Alto Adige/Südtirol | ~100K | 1.00× | |
| 07 | Calabria | ~200K | 0.99× | |
| 08 | Marche | ~200K | 0.99× | |
| 09 | Lombardy | ~1M | 0.98× | |
| 10 | Tuscany | ~400K | 0.98× | |
| 11 | Liguria | ~200K | 0.98× | |
| 12 | Sardinia | ~200K | 0.98× | |
| 13 | Abruzzo | ~100K | 0.98× | |
| 14 | Campania | ~700K | 0.97× | |
| 15 | Emilia-Romagna | ~500K | 0.94× | |
| 16 | Puglia | ~400K | 0.94× | |
| 17 | Veneto | ~500K | 0.93× | |
| 18 | Piedmont | ~400K | 0.92× |
The strongest cross-interests of the Romance novels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New-adult fiction | Literature | 4.69× | ||
| 02 | Kindle Store | Literature | 4.68× | ||
| 03 | Contemporary romance | Literature | 4.13× | ||
| 04 | Non-fiction books | Literature | 3.84× | ||
| 05 | Women's fiction | Literature | 3.68× | ||
| 06 | E-book readers | Technology & Electronics | 3.65× | ||
| 07 | Romance (love) | Beauty & Wellness | 2.57× | ||
| 08 | Novel | Literature | 2.54× | ||
| 09 | Mystery fiction | Literature | 2.25× | ||
| 10 | Message in a Bottle (film) | Movies & TV | 2.16× | ||
| 11 | Bookselling | Literature | 2.16× | ||
| 12 | Short story | Literature | 2.04× | ||
| 13 | Creative writing | Business & Career | 2.01× | ||
| 14 | Writer | Literature | 1.95× | ||
| 15 | Narrative | Literature | 1.91× | ||
| 16 | Self-awareness | Health | 1.61× | ||
| 17 | Literature | Business & Career | 1.60× | ||
| 18 | Fiction books | Literature | 1.59× | ||
| 19 | Harry Potter | Movies & TV | 1.55× | ||
| 20 | Language | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.37× | |
| Sustainability | BALANCE | 1.23× | |
| Individualism | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Risk Appetite | THRILL | 0.91× |
Romance novels has an estimated audience of 6,482,017 people in Italy, concentrated in Lombardy and Lazio.
69.6% of Romance novels fans are female, 30.4% are male, with an average age of 44.3 years.
Romance novels fans show strongest brand affinity for Message in a Bottle (film) (2.16×), E-book readers (3.65×), and Novel (2.54×) over the country average.
Romance novels fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Romance novels itself, the audience over-indexes on E-book readers (3.65×), Novel (2.54×), Non-fiction books (3.84×), and Literature (1.6×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Romance novels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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