A data profile of the people who buy, follow and care about Narrative in Italy — modelled from more than twelve digital signal sources. Narrative has an estimated audience of 5,374,908 people in Italy.
Narrative has an estimated audience of 5,374,908 people in Italy. 61.6% are female, 38.4% are male, average age 36.9. Top brand affinities: Singer-songwriter, Book discussion club, Christian Bale, Do it yourself (DIY), Self-awareness.
Top brand affinities include Singer-songwriter, Book discussion club, Christian Bale, with strongest over-indexing on Singer-songwriter (2.56× the country average).
Demographically, the Narrative audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.
The typical Narrative fan in Italy is more female, around 36.9 years old, with strong Mindfulness tendencies and a notable affinity for Singer-songwriter.
The key figures that characterise the Narrative profile in Italy.
61.6% are female, 38.4% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 36.9 |
| Estimated audience size | 5,374,908 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Narrative audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 8.4% |
| Brazil | 6.1% |
The strongest cross-interests of the Narrative audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Book discussion club | Literature | 7.09× | ||
| 02 | Christian Bale | Movies & TV | 7.06× | ||
| 03 | Emma Thompson | Movies & TV | 7.06× | ||
| 04 | Umberto Eco | Literature | 7.06× | ||
| 05 | Emotional intelligence | Health | 2.60× | ||
| 06 | Singer-songwriter | Music & Radio | 2.56× | ||
| 07 | Self-awareness | Health | 2.42× | ||
| 08 | Library | Literature | 2.42× | ||
| 09 | Bookselling | Literature | 2.34× | ||
| 10 | E-book readers | Technology & Electronics | 2.30× | ||
| 11 | Wikipedia | Internet & Social Media | 2.07× | ||
| 12 | Art exhibition | Arts & Culture | 1.93× | ||
| 13 | Harry Potter | Movies & TV | 1.71× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.69× | ||
| 15 | Batman | Movies & TV | 1.69× | ||
| 16 | Superman | Movies & TV | 1.68× | ||
| 17 | Modern art | Arts & Culture | 1.67× | ||
| 18 | Activism | Politics & Society | 1.67× | ||
| 19 | Fiction books | Literature | 1.55× | ||
| 20 | TicketOne | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.57× | |
| Urban Lifestyle | OPEN | 1.28× | |
| Community Orientation | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Indulgence | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Narrative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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