Fiction books Audience in Italy
Fiction books has an estimated audience of 15,324,279 people in Italy. 61.1% are female, 38.9% are male, average age 41.3. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Creative writing, Writer, Narrative, Spoken word, Non-fiction books.
The average Fiction books fan in Italy is 41.3 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Creative writing, Writer, Narrative, with strongest over-indexing on Creative writing (1.66× the country average). Demographically, the Fiction books audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Fiction books fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 41.3 |
| Estimated audience size | 15,324,279 |
Audience persona
The typical Fiction books fan in Italy is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Creative writing.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,231,254 | 0.46× |
| Lazio | 909,858 | 0.48× |
| Campania | 635,629 | 0.37× |
| Sicilia | 625,717 | 0.47× |
| Veneto | 566,100 | 0.47× |
| Calabria | 560,185 | 1.19× |
| Puglia | 555,879 | 0.53× |
| Piedmont | 533,816 | 0.47× |
| Umbria | 487,434 | 1.96× |
| Tuscany | 472,790 | 0.47× |
| Abruzzo | 449,856 | 1.33× |
| Sardinia | 441,125 | 1.03× |
| Liguria | 431,578 | 1× |
| Emilia-Romagna | 414,488 | 0.33× |
| Friuli-Venezia Giulia | 406,671 | 1.41× |
| Marche | 405,659 | 1.06× |
| Trentino-Alto Adige/Südtirol | 403,702 | 1.39× |
| Basilicata | 402,638 | 3.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Creative writing | 1.66× | Business & Career |
| Writer | 1.51× | Literature |
| Narrative | 1.55× | Literature |
| Spoken word | 1.59× | Business & Career |
| Non-fiction books | 1.57× | Literature |
| Children's literature | 1.63× | Literature |
| Storytelling | 1.5× | Business & Career |
| Public library | 1.61× | Literature |
| My Hero Academia | 1.65× | Literature |
| Essay | 1.6× | Literature |
| Hunter × Hunter | 1.5× | Literature |
| Dragon Ball (anime) | 1.52× | Movies & TV |
| la Feltrinelli | 1.58× | Literature |
| Paranormal romance | 1.59× | Literature |
| Urban fantasy | 1.65× | Literature |
| Romantic poetry | 1.54× | Literature |
| Optician | 1.96× | Health |
| Clairvoyance | 1.71× | Politics & Society |
| Inuyasha | 1.51× | Literature |
| Sasuke Uchiha | 1.56× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.28 |
| Risk Appetite | THRILL | 1.26 |
| Extroversion | THRILL | 1.17 |
| Social Media Usage | JOY | 1.05 |
| Luxury Orientation | PREMIUM | 0.98 |
| Creativity | OPEN | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| China | 6.7% |
| Japan | 5.9% |
See Fiction books audiences in other countries
More Literary genre audiences in Italy
- Humour (16,331,026)
- Aphorism (8,827,120)
- Manga (7,484,530)
- Fairy tale (7,392,382)
- Romance novels (6,482,018)
Frequently asked questions
How many fans does Fiction books have in Italy?
Fiction books has an estimated audience of 15,324,279 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Fiction books fans?
61.1% of Fiction books fans are female, 38.9% are male, with an average age of 41.3 years.
Which brands do Fiction books fans like most?
Fiction books fans show strongest brand affinity for Creative writing (1.66×), Writer (1.51×), and Narrative (1.55×) over the country average.
Where do Fiction books fans live in Italy?
Fiction books fans in Italy are most concentrated in Lombardy (reach 1,231,254), Lazio (reach 909,858), and Campania (reach 635,629). These three regions account for the largest share of the active audience.
What other brands do Fiction books fans also like?
Beyond Fiction books itself, the audience over-indexes on Writer (1.51×), Narrative (1.55×), Spoken word (1.59×), and Non-fiction books (1.57×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.