A data profile of the people who buy, follow and care about Fiction books in Italy — modelled from more than twelve digital signal sources. Fiction books has an estimated audience of 15,324,279 people in Italy.
The average Fiction books fan in Italy is 41.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Creative writing, Writer, Narrative, with strongest over-indexing on Creative writing (1.66× the country average).
Demographically, the Fiction books audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Fiction books fan in Italy is more female, around 41.3 years old, with strong Mindfulness tendencies and a notable affinity for Creative writing.
The key figures that characterise the Fiction books profile in Italy.
61.1% are female, 38.9% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 41.3 |
| Estimated audience size | 15,324,279 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Fiction books audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.7% |
| China | 6.7% |
| Japan | 5.9% |
Where the Fiction books audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basilicata | ~200K | 1.28× | |
| 02 | Umbria | ~300K | 1.10× | |
| 03 | Abruzzo | ~300K | 1.04× | |
| 04 | Trentino-Alto Adige/Südtirol | ~300K | 1.04× | |
| 05 | Friuli-Venezia Giulia | ~300K | 1.04× | |
| 06 | Calabria | ~500K | 1.02× | |
| 07 | Marche | ~400K | 1.01× | |
| 08 | Sardinia | ~400K | 1.00× | |
| 09 | Liguria | ~400K | 1.00× | |
| 10 | Puglia | ~1M | 0.95× | |
| 11 | Sicilia | ~1.5M | 0.94× | |
| 12 | Piedmont | ~1M | 0.94× | |
| 13 | Tuscany | ~1M | 0.94× | |
| 14 | Campania | ~1.5M | 0.93× | |
| 15 | Emilia-Romagna | ~1M | 0.93× | |
| 16 | Veneto | ~1M | 0.93× | |
| 17 | Lazio | ~1.5M | 0.89× | |
| 18 | Lombardy | ~2M | 0.81× |
The strongest cross-interests of the Fiction books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Optician | Health | 1.96× | ||
| 02 | Clairvoyance | Politics & Society | 1.71× | ||
| 03 | Creative writing | Business & Career | 1.66× | ||
| 04 | My Hero Academia | Literature | 1.65× | ||
| 05 | Urban fantasy | Literature | 1.65× | ||
| 06 | Children's literature | Literature | 1.63× | ||
| 07 | Public library | Literature | 1.61× | ||
| 08 | Essay | Literature | 1.60× | ||
| 09 | Spoken word | Business & Career | 1.59× | ||
| 10 | Paranormal romance | Literature | 1.59× | ||
| 11 | la Feltrinelli | Literature | 1.58× | ||
| 12 | Non-fiction books | Literature | 1.57× | ||
| 13 | Sasuke Uchiha | Literature | 1.56× | ||
| 14 | Narrative | Literature | 1.55× | ||
| 15 | Romantic poetry | Literature | 1.54× | ||
| 16 | Dragon Ball (anime) | Movies & TV | 1.52× | ||
| 17 | Writer | Literature | 1.51× | ||
| 18 | Inuyasha | Literature | 1.51× | ||
| 19 | Storytelling | Business & Career | 1.50× | ||
| 20 | Hunter × Hunter | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.11× | |
| Price Sensitivity | PREMIUM | 1.06× | |
| Sustainability | BALANCE | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Risk Appetite | THRILL | 0.85× | |
| Career Orientation | POWER | 0.85× |
Fiction books has an estimated audience of 15,324,279 people in Italy, concentrated in Lombardy and Lazio.
61.1% of Fiction books fans are female, 38.9% are male, with an average age of 41.3 years.
Fiction books fans show strongest brand affinity for Creative writing (1.66×), Writer (1.51×), and Narrative (1.55×) over the country average.
Fiction books fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Fiction books itself, the audience over-indexes on Writer (1.51×), Narrative (1.55×), Spoken word (1.59×), and Non-fiction books (1.57×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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