A data profile of the people who buy, follow and care about Writer in Italy — modelled from more than twelve digital signal sources. Writer has an estimated audience of 5,703,984 people in Italy.
Writer has an estimated audience of 5,703,984 people in Italy. 64.2% are female, 35.8% are male, average age 38.6. Top brand affinities: Singer-songwriter, Eyes Wide Shut, Literary criticism, Emma Stone, Bookselling.
Top brand affinities include Singer-songwriter, Eyes Wide Shut, Literary criticism, with strongest over-indexing on Singer-songwriter (3.33× the country average).
Demographically, the Writer audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Writer fan in Italy is more female, around 38.6 years old, with strong Mindfulness tendencies and a notable affinity for Singer-songwriter.
The key figures that characterise the Writer profile in Italy.
64.2% are female, 35.8% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 38.6 |
| Estimated audience size | 5,703,984 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Writer audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 8.8% |
| India | 5.3% |
The strongest cross-interests of the Writer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyes Wide Shut | Movies & TV | 9.32× | ||
| 02 | Literary criticism | Literature | 9.32× | ||
| 03 | CSI (franchise) | Movies & TV | 9.32× | ||
| 04 | Kobo Inc. | Literature | 7.74× | ||
| 05 | Love Actually | Movies & TV | 6.60× | ||
| 06 | Agatha Christie | Literature | 6.52× | ||
| 07 | Emma Stone | Movies & TV | 6.10× | ||
| 08 | Andrea Bocelli | Music & Radio | 5.62× | ||
| 09 | Wattpad | Internet & Social Media | 3.73× | ||
| 10 | Crime fiction | Literature | 3.51× | ||
| 11 | Singer-songwriter | Music & Radio | 3.33× | ||
| 12 | Diane Keaton | Movies & TV | 3.06× | ||
| 13 | Local news | News | 2.95× | ||
| 14 | Bookselling | Literature | 2.59× | ||
| 15 | Emotional intelligence | Health | 2.32× | ||
| 16 | Self-awareness | Health | 2.31× | ||
| 17 | Adriatic Sea | Travel & Leisure | 1.84× | ||
| 18 | Confectionery | Food & Beverages | 1.53× | ||
| 19 | Harry Potter | Movies & TV | 1.51× | ||
| 20 | Fiction books | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.56× | |
| Community Orientation | OPEN | 1.41× | |
| Quality Awareness | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.74× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Patriotism | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Writer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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