A data profile of the people who buy, follow and care about Writer in Spain — modelled from more than twelve digital signal sources. Writer has an estimated audience of 2,181,316 people in Spain.
Writer has an estimated audience of 2,181,316 people in Spain. 68.4% are female, 31.6% are male, average age 39.8. Top brand affinities: Bookselling, Goodreads, Titanic (1997 film), Book discussion club, FilmAffinity.
Top brand affinities include Bookselling, Goodreads, Titanic (1997 film), with strongest over-indexing on Bookselling (3.25× the country average).
Demographically, the Writer audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Writer fan in Spain is more female, around 39.8 years old, with strong Individualism tendencies and a notable affinity for Bookselling.
The key figures that characterise the Writer profile in Spain.
68.4% are female, 31.6% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 39.8 |
| Estimated audience size | 2,181,316 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Writer audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 8.8% |
| India | 5.3% |
The strongest cross-interests of the Writer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wes Anderson | Movies & TV | 10.35× | ||
| 02 | Ken Follett | Literature | 10.18× | ||
| 03 | Sofia Coppola | Movies & TV | 9.92× | ||
| 04 | Love Actually | Movies & TV | 7.39× | ||
| 05 | Scandal (TV series) | Movies & TV | 7.14× | ||
| 06 | Titanic (1997 film) | Movies & TV | 6.61× | ||
| 07 | Goodreads | Literature | 6.42× | ||
| 08 | Book discussion club | Literature | 5.60× | ||
| 09 | Arturo Pérez-Reverte | Literature | 4.11× | ||
| 10 | Sex and the City | Movies & TV | 4.05× | ||
| 11 | Public library | Literature | 4.02× | ||
| 12 | Crime fiction | Literature | 3.92× | ||
| 13 | Bookselling | Literature | 3.25× | ||
| 14 | Robert Redford | Movies & TV | 2.86× | ||
| 15 | FilmAffinity | Movies & TV | 2.77× | ||
| 16 | Library | Literature | 2.74× | ||
| 17 | Real property | Home & Garden | 2.16× | ||
| 18 | IBEX 35 | Business & Career | 1.66× | ||
| 19 | Harry Potter | Movies & TV | 1.64× | ||
| 20 | Politics | Politics & Society | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.63× | |
| Community Orientation | OPEN | 1.55× | |
| Travelling | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.84× | |
| Indulgence | JOY | 0.86× | |
| Need for Security | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Writer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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