A data profile of the people who buy, follow and care about FilmAffinity in Spain — modelled from more than twelve digital signal sources. FilmAffinity has an estimated audience of 5,887,571 people in Spain.
The average FilmAffinity fan in Spain is 48.5 years old, balanced, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include Good Will Hunting, Kinepolis, Hercules (2014 film), with strongest over-indexing on Good Will Hunting (26.5× the country average).
Demographically, the FilmAffinity audience skews balanced with an average age of 48.5, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical FilmAffinity fan in Spain is balanced, around 48.5 years old, with strong Community Orientation tendencies and a notable affinity for Good Will Hunting.
The key figures that characterise the FilmAffinity profile in Spain.
46.9% are female, 53.1% are male, average age 48.5.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 48.5 |
| Estimated audience size | 5,887,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 8% | |
| 30-39 | 20% | |
| 40-49 | 32% | |
| 50+ | 37% |
of the worldwide FilmAffinity audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 87.6% |
| United States | 3.1% |
| Argentina | 1.7% |
Where the FilmAffinity audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aragon | ~200K | 1.24× | |
| 02 | Castilla-La Mancha | ~300K | 1.14× | |
| 03 | Region of Murcia | ~200K | 1.14× | |
| 04 | Community of Madrid | ~1M | 1.13× | |
| 05 | Castile and León | ~300K | 1.13× | |
| 06 | Principality of Asturias | ~200K | 1.13× | |
| 07 | Galicia | ~300K | 1.08× | |
| 08 | Basque Autonomous Country | ~200K | 1.04× | |
| 09 | La Rioja | ~40K | 1.02× | |
| 10 | Cantabria | ~80K | 1.01× | |
| 11 | Catalonia | ~1M | 1.00× | |
| 12 | Comunidad Valenciana | ~700K | 0.99× | |
| 13 | Andalusia | ~1M | 0.95× | |
| 14 | Extremadura | ~100K | 0.94× | |
| 15 | Navarre | ~60K | 0.84× | |
| 16 | Canary Islands | ~200K | 0.63× | |
| 17 | Balearic Islands | ~100K | 0.58× |
The strongest cross-interests of the FilmAffinity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Good Will Hunting | Movies & TV | 26.50× | ||
| 02 | Box Office Mojo | Movies & TV | 23.45× | ||
| 03 | Hercules (2014 film) | Movies & TV | 21.79× | ||
| 04 | Maribel Verdú | Movies & TV | 21.27× | ||
| 05 | Internet Movie Database | Movies & TV | 15.46× | ||
| 06 | Kinepolis | Movies & TV | 13.03× | ||
| 07 | Shazam (service) | Music & Radio | 12.88× | ||
| 08 | Fox | Pets & Animals | 9.60× | ||
| 09 | IPTV | Technology & Electronics | 8.89× | ||
| 10 | Television station | Movies & TV | 7.96× | ||
| 11 | Javier Bardem | Movies & TV | 6.98× | ||
| 12 | Adventure film | Movies & TV | 5.45× | ||
| 13 | Television network | Movies & TV | 5.12× | ||
| 14 | Robert Redford | Movies & TV | 4.59× | ||
| 15 | High-definition television | Technology & Electronics | 3.73× | ||
| 16 | Comedian | Movies & TV | 3.62× | ||
| 17 | El País (Uruguay) | News | 3.34× | ||
| 18 | Semana | News | 3.27× | ||
| 19 | 20 minutos | News | 2.70× | ||
| 20 | El País | News | 2.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Design Affinity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Travelling | THRILL | 0.96× | |
| Healthy Lifestyle | BALANCE | 0.99× |
FilmAffinity has an estimated audience of 5,887,571 people in Spain, concentrated in Community of Madrid and Andalusia.
46.9% of FilmAffinity fans are female, 53.1% are male, with an average age of 48.5 years.
FilmAffinity fans show strongest brand affinity for Good Will Hunting (26.5×), Kinepolis (13.03×), and Hercules (2014 film) (21.79×) over the country average.
FilmAffinity fans in Spain are most concentrated in Community of Madrid (reach ~1M), Andalusia (reach ~1M), and Catalonia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond FilmAffinity itself, the audience over-indexes on Kinepolis (13.03×), Hercules (2014 film) (21.79×), Internet Movie Database (15.46×), and Maribel Verdú (21.27×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for FilmAffinity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.