FilmAffinity Audience in Spain
FilmAffinity has an estimated audience of 5,906,408 people in Spain. 46.9% are female, 53.1% are male, average age 48.5. Top regions: Community of Madrid, Andalusia, Catalonia. Top brand affinities: Good Will Hunting, Hercules (2014 film), Kinepolis, Maribel Verdú, Internet Movie Database.
The average FilmAffinity fan in Spain is 48.5 years old, balanced, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Andalusia, Catalonia. Top brand affinities include Good Will Hunting, Hercules (2014 film), Kinepolis, with strongest over-indexing on Good Will Hunting (26.5× the country average). Demographically, the FilmAffinity audience skews balanced with an average age of 48.5, and over-indexes on personality traits such as Community Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine
Audience demographics of FilmAffinity
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 48.5 |
| Estimated audience size | 5,906,408 |
Audience persona
The typical FilmAffinity fan in Spain is balanced, around 48.5 years old, with strong Community Orientation tendencies and a notable affinity for Good Will Hunting.
FilmAffinity fans by region: top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | ~1M | 1.13× |
| Andalusia | ~1M | 0.95× |
| Catalonia | ~1M | 1× |
| Comunidad Valenciana | ~700K | 0.99× |
| Galicia | ~300K | 1.08× |
| Castile and León | ~300K | 1.13× |
| Castilla-La Mancha | ~300K | 1.14× |
| Region of Murcia | ~200K | 1.14× |
| Basque Autonomous Country | ~200K | 1.04× |
| Aragon | ~200K | 1.24× |
| Canary Islands | ~200K | 0.63× |
| Principality of Asturias | ~200K | 1.13× |
| Extremadura | ~100K | 0.94× |
| Balearic Islands | ~100K | 0.58× |
| Cantabria | ~80K | 1.01× |
| Navarre | ~60K | 0.84× |
| La Rioja | ~40K | 1.02× |
Top brand affinities of FilmAffinity fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Good Will Hunting | 26.5× | Movies & TV |
| Hercules (2014 film) | 21.79× | Movies & TV |
| Kinepolis | 13.03× | Movies & TV |
| Maribel Verdú | 21.27× | Movies & TV |
| Internet Movie Database | 15.46× | Movies & TV |
| Television station | 7.96× | Movies & TV |
| IPTV | 8.89× | Technology & Electronics |
| Television network | 5.12× | Movies & TV |
| Fox | 9.6× | Pets & Animals |
| El País (Uruguay) | 3.34× | News |
| Robert Redford | 4.59× | Movies & TV |
| Semana | 3.27× | News |
| Javier Bardem | 6.98× | Movies & TV |
| Comedian | 3.62× | Movies & TV |
| Box Office Mojo | 23.45× | Movies & TV |
| El País | 2.63× | News |
| Adventure film | 5.45× | Movies & TV |
| 20 minutos | 2.7× | News |
| High-definition television | 3.73× | Technology & Electronics |
| Shazam (service) | 12.88× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.44 |
| Convenience Orientation | PREMIUM | 1.39 |
| Design Affinity | PREMIUM | 1.31 |
| DIY Mentality | THRILL | 1.3 |
| Family Orientation | CONSERVATISM | 1.29 |
| Social Media Usage | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 88.2% |
| United States | 2.8% |
| Argentina | 1.4% |
See FilmAffinity audiences in other countries
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Frequently asked questions
How many fans does FilmAffinity have in Spain?
FilmAffinity has an estimated audience of 5,906,408 people in Spain, concentrated in Community of Madrid and Andalusia.
What is the gender split and age of FilmAffinity fans?
46.9% of FilmAffinity fans are female, 53.1% are male, with an average age of 48.5 years.
Which brands do FilmAffinity fans like most?
FilmAffinity fans show strongest brand affinity for Good Will Hunting (26.5×), Hercules (2014 film) (21.79×), and Kinepolis (13.03×) over the country average.
Where do FilmAffinity fans live in Spain?
FilmAffinity fans in Spain are most concentrated in Community of Madrid (reach ~1M), Andalusia (reach ~1M), and Catalonia (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do FilmAffinity fans also like?
Beyond FilmAffinity itself, the audience over-indexes on Hercules (2014 film) (21.79×), Kinepolis (13.03×), Maribel Verdú (21.27×), and Internet Movie Database (15.46×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for FilmAffinity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.