Television network Audience in Spain

Television network has an estimated audience of 5,339,644 people in Spain. 50.3% are female, 49.7% are male, average age 43.7. Top brand affinities: MSN, FilmAffinity, Brico Dépôt, Julio Iglesias, Movistar.

Top brand affinities include MSN, FilmAffinity, Brico Dépôt, with strongest over-indexing on MSN (5.53× the country average). Demographically, the Television network audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Category: Movies & TV · Type: Topic

Demographics of Television network fans

Demographic split for Television network audience in Spain
MetricValue
Female50.3%
Male49.7%
Average age43.7
Estimated audience size5,339,644

Audience persona

The typical Television network fan in Spain is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Television network audience
BrandAffinityCategory
MSN5.53×News
FilmAffinity5.03×Movies & TV
Brico Dépôt3.61×Shopping
Julio Iglesias2.69×Music & Radio
Movistar2.42×Technology & Electronics
CAC 402.76×Business & Career
Movistar+2.34×Movies & TV
Orange2.76×Technology & Electronics
Stradivarius2.11×Shopping
Formentera4.71×Travel & Leisure
Mapfre2.29×Business & Career
Cadena SER1.78×Music & Radio
IBEX 351.58×Business & Career
Maisons du Monde2.79×Home & Garden
Caixabank1.66×Business & Career
Internet Movie Database4.4×Movies & TV
Local food1.99×Food & Beverages
Mario Vargas Llosa2.69×Literature
Kundalini yoga3.63×Health
Wikipedia1.93×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Television network audience
TraitClusterScore
PatriotismCONSERVATISM1.8
Need for SecurityCONSERVATISM1.35
Community OrientationOPEN1.34
MindfulnessBALANCE1.21
SpiritualityBALANCE1.17
Family OrientationCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Television network
CountryShare
United States35.0%
Brazil6.7%
Mexico5.5%

See Television network audiences in other countries

More Movies & TV audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Television network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.