A data profile of the people who buy, follow and care about Television network in Brazil — modelled from more than twelve digital signal sources. Television network has an estimated audience of 10,957,384 people in Brazil.
Television network has an estimated audience of 10,957,384 people in Brazil. 56.2% are female, 43.8% are male, average age 38.9. Top brand affinities: Seleção Brasileira, Bad Bunny, MSN, Spanish language, Electronic music.
Top brand affinities include Seleção Brasileira, Bad Bunny, MSN, with strongest over-indexing on Seleção Brasileira (1.5× the country average).
Demographically, the Television network audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Television network fan in Brazil is more female, around 38.9 years old, with strong Tradition tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Television network profile in Brazil.
56.2% are female, 43.8% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 38.9 |
| Estimated audience size | 10,957,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Television network audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 35.0% |
| Brazil | 6.7% |
| Mexico | 5.5% |
The strongest cross-interests of the Television network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 4.39× | ||
| 02 | Rosalia | Music & Radio | 4.28× | ||
| 03 | AT&T | Technology & Electronics | 3.43× | ||
| 04 | IPTV | Technology & Electronics | 2.69× | ||
| 05 | Mexico | Travel & Leisure | 2.64× | ||
| 06 | Spanish language | Politics & Society | 2.63× | ||
| 07 | Apple TV | Movies & TV | 2.61× | ||
| 08 | Liam Neeson | Movies & TV | 2.42× | ||
| 09 | MSN | News | 2.32× | ||
| 10 | Bossa nova | Music & Radio | 2.32× | ||
| 11 | Wikipedia | Internet & Social Media | 2.02× | ||
| 12 | Claro TV | Movies & TV | 1.98× | ||
| 13 | UOL Esporte | Sports | 1.89× | ||
| 14 | Pay television | Movies & TV | 1.76× | ||
| 15 | The Big Bang Theory | Movies & TV | 1.75× | ||
| 16 | Music download | Technology & Electronics | 1.61× | ||
| 17 | Radio | Technology & Electronics | 1.53× | ||
| 18 | Michael Jackson | Music & Radio | 1.52× | ||
| 19 | Electronic music | Music & Radio | 1.51× | ||
| 20 | Seleção Brasileira | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.27× | |
| Patriotism | CONSERVATISM | 1.26× | |
| Individualism | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.54× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Indulgence | JOY | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Television network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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