Television network Audience in Brazil
Television network has an estimated audience of 10,957,384 people in Brazil. 56.2% are female, 43.8% are male, average age 38.9. Top brand affinities: Sociedade Esportiva Palmeiras, Bad Bunny, Sport Club Corinthians Paulista, São Paulo FC, Cruzeiro Esporte Clube.
Top brand affinities include Sociedade Esportiva Palmeiras, Bad Bunny, Sport Club Corinthians Paulista, with strongest over-indexing on Sociedade Esportiva Palmeiras (2× the country average). Demographically, the Television network audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Spirituality.
Category: Movies & TV · Type: Topic
Demographics of Television network fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 38.9 |
| Estimated audience size | 10,957,384 |
Audience persona
The typical Television network fan in Brazil is more female, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 2× | Sports |
| Bad Bunny | 6.5× | Music & Radio |
| Sport Club Corinthians Paulista | 1.9× | Sports |
| São Paulo FC | 1.94× | Sports |
| Cruzeiro Esporte Clube | 1.71× | Sports |
| Santos FC | 1.59× | Sports |
| Neymar | 2.01× | Sports |
| Seleção Brasileira | 2× | Sports |
| Preta Gil | 1.98× | Music & Radio |
| Sport Club Internacional | 1.76× | Sports |
| Nature | 1.81× | Home & Garden |
| 1.72× | Internet & Social Media | |
| CR Vasco da Gama | 1.57× | Sports |
| Family | 1.56× | Kids & Family |
| Grêmio Foot-Ball Porto Alegrense | 1.83× | Sports |
| Mixed martial arts | 3.49× | Sports |
| Localiza | 2.4× | Cars & Mobility |
| Forró | 2.39× | Music & Radio |
| Social media | 1.61× | Business & Career |
| UEFA Champions League | 1.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.62 |
| Spirituality | BALANCE | 1.37 |
| Tradition | CONSERVATISM | 1.34 |
| Creativity | OPEN | 1.33 |
| Price Sensitivity | PREMIUM | 1.28 |
| Family Orientation | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.0% |
| Brazil | 6.7% |
| Mexico | 5.5% |
See Television network audiences in other countries
- Television network — Germany
- Television network — United States
- Television network — United Kingdom
- Television network — France
- Television network — Italy
- Television network — Spain
- Television network — Japan
- Television network — South Korea
- Television network — India
- Television network — Canada
- Television network — Mexico
More Movies & TV audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Television network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.