A data profile of the people who buy, follow and care about IPTV in Brazil — modelled from more than twelve digital signal sources. IPTV has an estimated audience of 5,407,831 people in Brazil.
The average IPTV fan in Brazil is 42.4 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Satellite television, Television network, Televisions, with strongest over-indexing on Satellite television (3.08× the country average).
Demographically, the IPTV audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical IPTV fan in Brazil is balanced, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Satellite television.
The key figures that characterise the IPTV profile in Brazil.
47.7% are female, 52.3% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 42.4 |
| Estimated audience size | 5,407,831 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide IPTV audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 27.9% |
| Brazil | 6.2% |
| Mexico | 3.5% |
Where the IPTV audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alagoas | ~100K | 1.33× | |
| 02 | Bahia | ~500K | 1.32× | |
| 03 | Ceará | ~300K | 1.27× | |
| 04 | Rio Grande do Sul | ~400K | 1.23× | |
| 05 | Sergipe | ~70K | 1.22× | |
| 06 | Paraíba | ~100K | 1.16× | |
| 07 | Pernambuco | ~300K | 1.14× | |
| 08 | Rio Grande do Norte | ~100K | 1.09× | |
| 09 | Rio de Janeiro | ~500K | 1.08× | |
| 10 | Pará | ~200K | 1.07× | |
| 11 | Maranhão | ~100K | 1.06× | |
| 12 | Santa Catarina | ~300K | 1.04× | |
| 13 | Espírito Santo | ~100K | 0.99× | |
| 14 | Amazonas | ~90K | 0.99× | |
| 15 | Goiás | ~200K | 0.95× | |
| 16 | Piauí | ~70K | 0.95× | |
| 17 | Mato Grosso do Sul | ~70K | 0.93× | |
| 18 | Acre | ~20K | 0.91× | |
| 19 | Minas Gerais | ~500K | 0.90× | |
| 20 | Amapá | ~20K | 0.88× | |
| 21 | Paraná | ~300K | 0.85× | |
| 22 | Rondônia | ~40K | 0.85× | |
| 23 | Federal District | ~80K | 0.84× | |
| 24 | São Paulo | ~1M | 0.80× | |
| 25 | Mato Grosso | ~80K | 0.79× | |
| 26 | Roraima | ~10K | 0.74× | |
| 27 | Tocantins | ~30K | 0.73× |
The strongest cross-interests of the IPTV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wanted (2008 film) | Movies & TV | 3.76× | ||
| 02 | Satellite television | Technology & Electronics | 3.08× | ||
| 03 | Television network | Movies & TV | 2.69× | ||
| 04 | Edu Guedes | Food & Beverages | 2.67× | ||
| 05 | Smart TV | Technology & Electronics | 2.51× | ||
| 06 | Television station | Movies & TV | 2.50× | ||
| 07 | Eduardo Costa | Music & Radio | 2.34× | ||
| 08 | MSN | News | 2.18× | ||
| 09 | Cable television | Technology & Electronics | 2.11× | ||
| 10 | Pension | Business & Career | 2.11× | ||
| 11 | Broadcast engineering | Business & Career | 2.04× | ||
| 12 | sbt | Movies & TV | 1.80× | ||
| 13 | Televisions | Technology & Electronics | 1.70× | ||
| 14 | Roberto Carlos (singer) | Music & Radio | 1.70× | ||
| 15 | Preta Gil | Music & Radio | 1.64× | ||
| 16 | Electrolux | Home & Garden | 1.60× | ||
| 17 | Radio broadcasting | Music & Radio | 1.59× | ||
| 18 | High-definition television | Technology & Electronics | 1.57× | ||
| 19 | Assaí | Food & Beverages | 1.57× | ||
| 20 | Digital television | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.25× | |
| Tradition | CONSERVATISM | 1.19× | |
| Price Sensitivity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Luxury Orientation | PREMIUM | 0.87× |
IPTV has an estimated audience of 5,407,831 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
47.7% of IPTV fans are female, 52.3% are male, with an average age of 42.4 years.
IPTV fans show strongest brand affinity for Satellite television (3.08×), Television network (2.69×), and Televisions (1.7×) over the country average.
IPTV fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond IPTV itself, the audience over-indexes on Television network (2.69×), Televisions (1.7×), MSN (2.18×), and Preta Gil (1.64×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for IPTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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