Rascasse Audience Intelligence

Radio broadcasting Audience in Brazil

A data profile of the people who buy, follow and care about Radio broadcasting in Brazil — modelled from more than twelve digital signal sources. Radio broadcasting has an estimated audience of 9,090,892 people in Brazil.

#426among Topic in Brazil#49in Music & Radio

The average Radio broadcasting fan in Brazil is 41.5 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radio broadcasting profile in Brazil.

Audience size
9.1M
in Brazil
Gender
47.8%♀
52.2% male
Age
41.5
average years
Country rank
#644
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radio broadcasting fans

47.8% are female, 52.2% are male, average age 41.5.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Radio broadcasting audience in Brazil
MetricValue
Female47.8%
Male52.2%
Average age41.5
Estimated audience size9,090,892
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Radio broadcasting audience in Brazil
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Radio broadcasting audience comes from Brazil.

Worldwide audience distribution share by country for Radio broadcasting
CountryShare
United States17.0%
Italy6.5%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radio broadcasting audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Radio broadcasting fans by region: top regions in Brazil
#RegionReachAffinity×
01Mato Grosso do Sul~100K1.09×
02Alagoas~100K1.05×
03Amazonas~200K1.04×
04Federal District~200K1.03×
05Tocantins~60K1.03×
06Paraíba~200K1.02×
07Mato Grosso~200K1.01×
08Rio Grande do Norte~200K1.01×
09Sergipe~100K1.01×
10Goiás~300K1.00×
11Espírito Santo~200K1.00×
12Rondônia~80K1.00×
13Amapá~30K1.00×
14Acre~30K1.00×
15Roraima~30K1.00×
16Pará~300K0.99×
17Maranhão~200K0.99×
18Piauí~100K0.99×
19Pernambuco~400K0.98×
20Ceará~400K0.98×
21Santa Catarina~400K0.97×
22Bahia~600K0.96×
23Rio Grande do Sul~500K0.96×
24Paraná~500K0.94×
25Minas Gerais~900K0.93×
26Rio de Janeiro~800K0.92×
27São Paulo~2M0.83×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Brazil

See Radio broadcasting audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Radio broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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