A data profile of the people who buy, follow and care about Radio broadcasting in United Kingdom — modelled from more than twelve digital signal sources. Radio broadcasting has an estimated audience of 7,140,997 people in United Kingdom.
The average Radio broadcasting fan in United Kingdom is 45.6 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, Scotland, North West.
The key figures that characterise the Radio broadcasting profile in United Kingdom.
47.2% are female, 52.8% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 45.6 |
| Estimated audience size | 7,140,997 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Radio broadcasting audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 6.5% |
| Brazil | 6.2% |
Where the Radio broadcasting audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~800K | 1.23× | |
| 02 | Northern Ireland | ~300K | 1.15× | |
| 03 | Wales | ~400K | 1.02× | |
| 04 | North East | ~300K | 0.98× | |
| 05 | East of England | ~600K | 0.97× | |
| 06 | South West | ~600K | 0.96× | |
| 07 | East Midlands | ~500K | 0.95× | |
| 08 | South East | ~900K | 0.94× | |
| 09 | West Midlands | ~300K | 0.93× | |
| 10 | Yorkshire and the Humber | ~500K | 0.90× | |
| 11 | North West | ~700K | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Radio broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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