Radio broadcasting Audience in Germany
Radio broadcasting has an estimated audience of 5,642,497 people in Germany. 42.6% are female, 57.4% are male, average age 43.1. Top regions: Bayern, Hessen, Nordrhein-Westfalen. Top brand affinities: Transfermarkt, Sportschau, Borussia Dortmund, Bayerischer Rundfunk, SV Werder Bremen.
The average Radio broadcasting fan in Germany is 43.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Hessen, Nordrhein-Westfalen. Top brand affinities include Transfermarkt, Sportschau, Borussia Dortmund, with strongest over-indexing on Transfermarkt (3.18× the country average). Demographically, the Radio broadcasting audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Radio broadcasting fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 43.1 |
| Estimated audience size | 5,642,497 |
Audience persona
The typical Radio broadcasting fan in Germany is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 769,250 | 0.85× |
| Hessen | 349,874 | 0.81× |
| Nordrhein-Westfalen | 294,423 | 0.24× |
| Thüringen | 182,762 | 1.27× |
| Niedersachsen | 181,525 | 0.33× |
| Sachsen-Anhalt | 177,497 | 1.21× |
| Rheinland-Pfalz | 169,816 | 0.6× |
| Baden-Württemberg | 169,461 | 0.22× |
| Brandenburg | 164,512 | 0.94× |
| Mecklenburg-Vorpommern | 156,110 | 1.45× |
| Saarland | 155,188 | 2.24× |
| Bremen | 152,293 | 3.16× |
| Sachsen | 147,763 | 0.53× |
| Schleswig-Holstein | 145,441 | 0.72× |
| Berlin | 138,806 | 0.55× |
| Hamburg | 111,657 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 3.18× | Sports |
| Sportschau | 2.98× | Sports |
| Borussia Dortmund | 1.55× | Sports |
| Bayerischer Rundfunk | 3.19× | Movies & TV |
| SV Werder Bremen | 1.87× | Sports |
| Broadcasting | 1.86× | Movies & TV |
| Radio | 1.93× | Technology & Electronics |
| 2. Bundesliga | 1.6× | Sports |
| Broadcast engineering | 4.3× | Business & Career |
| Antenne Bayern | 3.33× | Music & Radio |
| Sport Bild | 1.85× | Sports |
| Hamburger SV | 1.73× | Sports |
| Dynamo Dresden | 1.67× | Sports |
| FC Schalke 04 | 1.64× | Sports |
| 3. Liga | 1.94× | Sports |
| Westdeutscher Rundfunk | 1.7× | Movies & TV |
| RB Leipzig | 1.55× | Sports |
| Satire | 1.92× | Literature |
| Schleswig-Holstein | 1.72× | Travel & Leisure |
| Display device | 1.95× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.64 |
| Spirituality | BALANCE | 1.3 |
| Convenience Orientation | PREMIUM | 1.19 |
| Extroversion | THRILL | 1.07 |
| Indulgence | JOY | 1.06 |
| Pet Ownership | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 6.5% |
| Brazil | 6.2% |
See Radio broadcasting audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Radio broadcasting have in Germany?
Radio broadcasting has an estimated audience of 5,642,497 people in Germany, concentrated in Bayern and Hessen.
What is the gender split and age of Radio broadcasting fans?
42.6% of Radio broadcasting fans are female, 57.4% are male, with an average age of 43.1 years.
Which brands do Radio broadcasting fans like most?
Radio broadcasting fans show strongest brand affinity for Transfermarkt (3.18×), Sportschau (2.98×), and Borussia Dortmund (1.55×) over the country average.
Where do Radio broadcasting fans live in Germany?
Radio broadcasting fans in Germany are most concentrated in Bayern (reach 769,250), Hessen (reach 349,874), and Nordrhein-Westfalen (reach 294,423). These three regions account for the largest share of the active audience.
What other brands do Radio broadcasting fans also like?
Beyond Radio broadcasting itself, the audience over-indexes on Sportschau (2.98×), Borussia Dortmund (1.55×), Bayerischer Rundfunk (3.19×), and SV Werder Bremen (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radio broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.