Rascasse Audience Intelligence

Radio broadcasting Audience in Germany

A data profile of the people who buy, follow and care about Radio broadcasting in Germany — modelled from more than twelve digital signal sources. Radio broadcasting has an estimated audience of 5,642,497 people in Germany.

#549among Topic in Germany#54in Music & Radio

The average Radio broadcasting fan in Germany is 43.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sportschau, Transfermarkt, Borussia Dortmund, with strongest over-indexing on Sportschau (2.98× the country average).

Demographically, the Radio broadcasting audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Radio broadcasting fan in Germany is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Sportschau.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radio broadcasting profile in Germany.

Audience size
5.6M
in Germany
Gender
42.6%♀
57.4% male
Age
43.1
average years
Country rank
#876
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radio broadcasting fans

42.6% are female, 57.4% are male, average age 43.1.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Radio broadcasting audience in Germany
MetricValue
Female42.6%
Male57.4%
Average age43.1
Estimated audience size5,642,497
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Radio broadcasting audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3922%
40-4926%
50+26%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Radio broadcasting audience comes from Germany.

Worldwide audience distribution share by country for Radio broadcasting
CountryShare
United States17.0%
Italy6.5%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radio broadcasting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Radio broadcasting fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~60K1.24×
02Saarland~80K1.14×
03Mecklenburg-Vorpommern~100K1.05×
04Thüringen~100K1.03×
05Sachsen-Anhalt~100K1.02×
06Brandenburg~200K0.99×
07Hamburg~100K0.98×
08Schleswig-Holstein~200K0.97×
09Rheinland-Pfalz~300K0.96×
10Hessen~400K0.95×
11Sachsen~300K0.95×
12Bayern~800K0.93×
13Berlin~200K0.93×
14Niedersachsen~500K0.92×
15Baden-Württemberg~700K0.91×
16Nordrhein-Westfalen~1M0.85×
Fig. 06

Affinity by region

Affinity by region — Radio broadcasting, Germany
0.85×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radio broadcasting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radio broadcasting audience
#·InterestCategoryAffinity×
01Broadcast engineeringBusiness & Career4.30×
02Antenne BayernMusic & Radio3.33×
03Bayerischer RundfunkMovies & TV3.19×
04TransfermarktSports3.18×
05SportschauSports2.98×
06Vincent KompanySports2.46×
073. LigaSports1.94×
08RadioTechnology & Electronics1.93×
09SV Werder BremenSports1.87×
10BroadcastingMovies & TV1.86×
11Sport BildSports1.85×
12Manuel NeuerSports1.81×
13Hamburger SVSports1.73×
14Westdeutscher RundfunkMovies & TV1.70×
15Dynamo DresdenSports1.67×
16FC Schalke 04Sports1.64×
172. BundesligaSports1.60×
18Borussia MönchengladbachSports1.60×
19Borussia DortmundSports1.55×
20RB LeipzigSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radio broadcasting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radio broadcasting audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.27×
SpiritualityBALANCE1.15×
Social Media UsageJOY1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radio broadcasting audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Pet OwnershipJOY0.81×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Radio broadcasting have in Germany?

Radio broadcasting has an estimated audience of 5,642,497 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Radio broadcasting fans?

42.6% of Radio broadcasting fans are female, 57.4% are male, with an average age of 43.1 years.

03

Which brands do Radio broadcasting fans like most?

Radio broadcasting fans show strongest brand affinity for Sportschau (2.98×), Transfermarkt (3.18×), and Borussia Dortmund (1.55×) over the country average.

04

Where do Radio broadcasting fans live in Germany?

Radio broadcasting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Radio broadcasting fans also like?

Beyond Radio broadcasting itself, the audience over-indexes on Transfermarkt (3.18×), Borussia Dortmund (1.55×), SV Werder Bremen (1.87×), and Bayerischer Rundfunk (3.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Radio broadcasting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Radio broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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