Westdeutscher Rundfunk Audience in Germany
Westdeutscher Rundfunk has an estimated audience of 6,509,709 people in Germany. 52.4% are female, 47.6% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Sportschau, Tagesschau, Bild, Leisure, Spiegel Online.
The average Westdeutscher Rundfunk fan in Germany is 44.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Sportschau, Tagesschau, Bild, with strongest over-indexing on Sportschau (3.25× the country average). Demographically, the Westdeutscher Rundfunk audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Westdeutscher Rundfunk fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 44.7 |
| Estimated audience size | 6,509,709 |
Audience persona
The typical Westdeutscher Rundfunk fan in Germany is balanced, around 44.7 years old, with strong Pet Ownership tendencies and a notable affinity for Sportschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,882,282 | 8.07× |
| Niedersachsen | 597,800 | 0.95× |
| Bayern | 402,334 | 0.38× |
| Baden-Württemberg | 379,553 | 0.43× |
| Hessen | 329,227 | 0.66× |
| Rheinland-Pfalz | 223,878 | 0.69× |
| Schleswig-Holstein | 157,960 | 0.68× |
| Berlin | 143,783 | 0.49× |
| Sachsen | 135,281 | 0.42× |
| Hamburg | 100,138 | 0.68× |
| Brandenburg | 78,492 | 0.39× |
| Thüringen | 69,721 | 0.42× |
| Sachsen-Anhalt | 64,259 | 0.38× |
| Mecklenburg-Vorpommern | 57,986 | 0.47× |
| Saarland | 29,585 | 0.37× |
| Bremen | 29,192 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sportschau | 3.25× | Sports |
| Tagesschau | 1.89× | Movies & TV |
| Bild | 1.88× | News |
| Leisure | 1.76× | Travel & Leisure |
| Spiegel Online | 1.73× | News |
| Politics and social issues | 1.51× | Politics & Society |
| Casey Affleck | 10.38× | Movies & TV |
| Smartphones | 1.63× | Technology & Electronics |
| North Rhine-Westphalia | 2.01× | Travel & Leisure |
| ZDF | 2.04× | Movies & TV |
| Politics | 1.83× | Politics & Society |
| Cuisine | 1.61× | Food & Beverages |
| Televisions | 1.6× | Technology & Electronics |
| Employment | 1.89× | Business & Career |
| Science | 1.7× | Business & Career |
| Video | 1.72× | Movies & TV |
| FOCUS Online | 2.02× | News |
| Laurie Metcalf | 8.69× | Movies & TV |
| Animal | 1.6× | Pets & Animals |
| Hotels | 1.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.37 |
| Patriotism | CONSERVATISM | 1.35 |
| Community Orientation | OPEN | 1.22 |
| Healthy Lifestyle | BALANCE | 1.09 |
| Indulgence | JOY | 1.03 |
| Tradition | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.7% |
| Austria | 3.8% |
| Switzerland | 2.1% |
See Westdeutscher Rundfunk audiences in other countries
- Westdeutscher Rundfunk — United States
- Westdeutscher Rundfunk — United Kingdom
- Westdeutscher Rundfunk — France
- Westdeutscher Rundfunk — Italy
- Westdeutscher Rundfunk — Spain
- Westdeutscher Rundfunk — Brazil
- Westdeutscher Rundfunk — Japan
- Westdeutscher Rundfunk — South Korea
- Westdeutscher Rundfunk — India
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Westdeutscher Rundfunk have in Germany?
Westdeutscher Rundfunk has an estimated audience of 6,509,709 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Westdeutscher Rundfunk fans?
52.4% of Westdeutscher Rundfunk fans are female, 47.6% are male, with an average age of 44.7 years.
Which brands do Westdeutscher Rundfunk fans like most?
Westdeutscher Rundfunk fans show strongest brand affinity for Sportschau (3.25×), Tagesschau (1.89×), and Bild (1.88×) over the country average.
Where do Westdeutscher Rundfunk fans live in Germany?
Westdeutscher Rundfunk fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,882,282), Niedersachsen (reach 597,800), and Bayern (reach 402,334). These three regions account for the largest share of the active audience.
What other brands do Westdeutscher Rundfunk fans also like?
Beyond Westdeutscher Rundfunk itself, the audience over-indexes on Tagesschau (1.89×), Bild (1.88×), Leisure (1.76×), and Spiegel Online (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Westdeutscher Rundfunk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.