Rascasse Audience Intelligence

Westdeutscher Rundfunk Audience in Germany

A data profile of the people who buy, follow and care about Westdeutscher Rundfunk in Germany — modelled from more than twelve digital signal sources. Westdeutscher Rundfunk has an estimated audience of 6,519,927 people in Germany.

#9among TV Channel in Germany#49in Movies & TV

The average Westdeutscher Rundfunk fan in Germany is 44.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Sportschau, Bild, Tagesschau, with strongest over-indexing on Sportschau (3.25× the country average).

Demographically, the Westdeutscher Rundfunk audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Westdeutscher Rundfunk fan in Germany is balanced, around 44.7 years old, with strong Extroversion tendencies and a notable affinity for Sportschau.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Westdeutscher Rundfunk profile in Germany.

Audience size
6.5M
in Germany
Gender
52.4%♀
47.6% male
Age
44.7
average years
Country rank
#709
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Westdeutscher Rundfunk

52.4% are female, 47.6% are male, average age 44.7.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Westdeutscher Rundfunk audience in Germany
MetricValue
Female52.4%
Male47.6%
Average age44.7
Estimated audience size6,519,927
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Westdeutscher Rundfunk audience in Germany
Age bracketShare%
16-198%
20-2915%
30-3921%
40-4927%
50+30%
Fig. 04

Worldwide distribution

88.5%

of the worldwide Westdeutscher Rundfunk audience comes from Germany.

Worldwide audience distribution share by country for Westdeutscher Rundfunk
CountryShare
Germany88.5%
Austria3.8%
Switzerland2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Westdeutscher Rundfunk audience in Germany is strongest.

Fig. 05

Top regions by affinity

Westdeutscher Rundfunk fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~5M8.17×
02Niedersachsen~600K0.94×
03Rheinland-Pfalz~200K0.70×
04Schleswig-Holstein~200K0.68×
05Hamburg~100K0.68×
06Hessen~300K0.67×
07Bremen~30K0.56×
08Mecklenburg-Vorpommern~60K0.48×
09Berlin~100K0.47×
10Thüringen~70K0.42×
11Baden-Württemberg~400K0.41×
12Sachsen~100K0.41×
13Saarland~30K0.41×
14Brandenburg~80K0.39×
15Sachsen-Anhalt~60K0.38×
16Bayern~400K0.37×
Fig. 06

Affinity by region

Affinity by region — Westdeutscher Rundfunk, Germany
0.37×1.00×8.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Westdeutscher Rundfunk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Westdeutscher Rundfunk audience
#·InterestCategoryAffinity×
01Casey AffleckMovies & TV10.38×
02Laurie MetcalfMovies & TV8.69×
03SportschauSports3.25×
04ZDFMovies & TV2.04×
05FOCUS OnlineNews2.02×
06North Rhine-WestphaliaTravel & Leisure2.01×
07TagesschauMovies & TV1.89×
08EmploymentBusiness & Career1.89×
09BildNews1.88×
10PoliticsPolitics & Society1.83×
11LeisureTravel & Leisure1.76×
12VideoMovies & TV1.72×
13ScienceBusiness & Career1.70×
14SmartphonesTechnology & Electronics1.63×
15CuisineFood & Beverages1.61×
16PsychologyBusiness & Career1.61×
17TelevisionsTechnology & Electronics1.60×
18AnimalPets & Animals1.60×
19Politics and social issuesPolitics & Society1.51×
20HotelsTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Westdeutscher Rundfunk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Westdeutscher Rundfunk audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.28×
PatriotismCONSERVATISM1.22×
CreativityOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Westdeutscher Rundfunk audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Urban LifestyleOPEN0.83×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Westdeutscher Rundfunk have in Germany?

Westdeutscher Rundfunk has an estimated audience of 6,519,927 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Westdeutscher Rundfunk fans?

52.4% of Westdeutscher Rundfunk fans are female, 47.6% are male, with an average age of 44.7 years.

03

Which brands do Westdeutscher Rundfunk fans like most?

Westdeutscher Rundfunk fans show strongest brand affinity for Sportschau (3.25×), Bild (1.88×), and Tagesschau (1.89×) over the country average.

04

Where do Westdeutscher Rundfunk fans live in Germany?

Westdeutscher Rundfunk fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~5M), Niedersachsen (reach ~600K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Westdeutscher Rundfunk fans also like?

Beyond Westdeutscher Rundfunk itself, the audience over-indexes on Bild (1.88×), Tagesschau (1.89×), Leisure (1.76×), and Politics and social issues (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Westdeutscher Rundfunk audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Westdeutscher Rundfunk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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