North Rhine-Westphalia Audience in Germany
North Rhine-Westphalia has an estimated audience of 12,537,146 people in Germany. 52.3% are female, 47.7% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Gala, Netto Marken-Discount, Düsseldorf, Cologne, Gute Zeiten, schlechte Zeiten.
The average North Rhine-Westphalia fan in Germany is 42.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Gala, Netto Marken-Discount, Düsseldorf, with strongest over-indexing on Gala (1.92× the country average). Demographically, the North Rhine-Westphalia audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of North Rhine-Westphalia fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 42.4 |
| Estimated audience size | 12,537,146 |
Audience persona
The typical North Rhine-Westphalia fan in Germany is balanced, around 42.4 years old, with strong Sports Activity tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 9,402,860 | 3.54× |
| Bayern | 1,485,448 | 0.74× |
| Niedersachsen | 1,334,487 | 1.1× |
| Baden-Württemberg | 1,301,109 | 0.76× |
| Hessen | 951,242 | 1× |
| Rheinland-Pfalz | 534,425 | 0.85× |
| Berlin | 523,619 | 0.93× |
| Sachsen | 460,092 | 0.75× |
| Schleswig-Holstein | 405,632 | 0.9× |
| Brandenburg | 291,116 | 0.75× |
| Hamburg | 266,466 | 0.94× |
| Thüringen | 236,534 | 0.74× |
| Sachsen-Anhalt | 234,438 | 0.72× |
| Mecklenburg-Vorpommern | 176,695 | 0.74× |
| Saarland | 117,706 | 0.76× |
| Bremen | 95,497 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 1.92× | News |
| Netto Marken-Discount | 1.63× | Shopping |
| Düsseldorf | 2.04× | Travel & Leisure |
| Cologne | 1.87× | Travel & Leisure |
| Gute Zeiten, schlechte Zeiten | 1.91× | Movies & TV |
| Sparkasse | 1.61× | Business & Career |
| Ruhr | 2.89× | Travel & Leisure |
| Tchibo | 1.73× | Shopping |
| Roland Kaiser | 1.86× | Music & Radio |
| Dortmund | 2.42× | Travel & Leisure |
| PromiFlash | 2.07× | Internet & Social Media |
| Westdeutscher Rundfunk | 1.86× | Movies & TV |
| Price | 1.53× | Shopping |
| Bremen | 1.77× | Travel & Leisure |
| QVC | 1.57× | Movies & TV |
| TUI | 1.57× | Travel & Leisure |
| GMX Mail | 1.71× | Internet & Social Media |
| SWR3 | 3.15× | Music & Radio |
| Beatrice Egli | 2× | Music & Radio |
| Ernsting's family | 1.6× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.31 |
| Indulgence | JOY | 1.19 |
| Pet Ownership | JOY | 1.11 |
| Sustainability | BALANCE | 1.05 |
| Tradition | CONSERVATISM | 1.01 |
| Patriotism | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 68.7% |
| Austria | 2.8% |
| United States | 2.6% |
See North Rhine-Westphalia audiences in other countries
- North Rhine-Westphalia — United States
- North Rhine-Westphalia — United Kingdom
- North Rhine-Westphalia — France
- North Rhine-Westphalia — Italy
- North Rhine-Westphalia — Spain
- North Rhine-Westphalia — Brazil
- North Rhine-Westphalia — Japan
- North Rhine-Westphalia — South Korea
- North Rhine-Westphalia — India
More Region audiences in Germany
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
- Central Europe (5,099,137)
Frequently asked questions
How many fans does North Rhine-Westphalia have in Germany?
North Rhine-Westphalia has an estimated audience of 12,537,146 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of North Rhine-Westphalia fans?
52.3% of North Rhine-Westphalia fans are female, 47.7% are male, with an average age of 42.4 years.
Which brands do North Rhine-Westphalia fans like most?
North Rhine-Westphalia fans show strongest brand affinity for Gala (1.92×), Netto Marken-Discount (1.63×), and Düsseldorf (2.04×) over the country average.
Where do North Rhine-Westphalia fans live in Germany?
North Rhine-Westphalia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 9,402,860), Bayern (reach 1,485,448), and Niedersachsen (reach 1,334,487). These three regions account for the largest share of the active audience.
What other brands do North Rhine-Westphalia fans also like?
Beyond North Rhine-Westphalia itself, the audience over-indexes on Netto Marken-Discount (1.63×), Düsseldorf (2.04×), Cologne (1.87×), and Gute Zeiten, schlechte Zeiten (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for North Rhine-Westphalia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.