Bremen Audience in Germany
Bremen has an estimated audience of 6,159,220 people in Germany. 51.0% are female, 49.0% are male, average age 42.9. Top regions: Niedersachsen, Bremen, Nordrhein-Westfalen. Top brand affinities: Gala, Commerzbank, Borussia Dortmund, SV Werder Bremen, Roland Kaiser.
The average Bremen fan in Germany is 42.9 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Bremen, Nordrhein-Westfalen. Top brand affinities include Gala, Commerzbank, Borussia Dortmund, with strongest over-indexing on Gala (2.82× the country average). Demographically, the Bremen audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Bremen fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 42.9 |
| Estimated audience size | 6,159,220 |
Audience persona
The typical Bremen fan in Germany is balanced, around 42.9 years old, with strong Pet Ownership tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 655,291 | 1.1× |
| Bremen | 528,661 | 10.96× |
| Nordrhein-Westfalen | 446,475 | 0.33× |
| Bayern | 194,469 | 0.2× |
| Baden-Württemberg | 177,334 | 0.21× |
| Hessen | 126,997 | 0.27× |
| Hamburg | 122,990 | 0.88× |
| Schleswig-Holstein | 93,671 | 0.42× |
| Berlin | 74,411 | 0.27× |
| Rheinland-Pfalz | 62,101 | 0.2× |
| Sachsen | 58,815 | 0.19× |
| Brandenburg | 37,340 | 0.2× |
| Sachsen-Anhalt | 32,187 | 0.2× |
| Mecklenburg-Vorpommern | 29,111 | 0.25× |
| Thüringen | 28,668 | 0.18× |
| Saarland | 10,018 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 2.82× | News |
| Commerzbank | 2.6× | Business & Career |
| Borussia Dortmund | 1.52× | Sports |
| SV Werder Bremen | 2.22× | Sports |
| Roland Kaiser | 2.94× | Music & Radio |
| Wetter.com | 1.75× | Home & Garden |
| Munich | 1.77× | Travel & Leisure |
| Sportschau | 1.85× | Sports |
| Edeka | 1.53× | Shopping |
| Postbank | 1.91× | Business & Career |
| MSN | 2.66× | News |
| Broadcasting | 1.57× | Movies & TV |
| Florian Silbereisen | 2.21× | Music & Radio |
| Gute Zeiten, schlechte Zeiten | 1.95× | Movies & TV |
| GMX Mail | 2.18× | Internet & Social Media |
| Radio | 1.53× | Technology & Electronics |
| Celebrity | 1.56× | Movies & TV |
| ZDF | 1.56× | Movies & TV |
| North Rhine-Westphalia | 1.51× | Travel & Leisure |
| VfB Stuttgart | 1.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.35 |
| Patriotism | CONSERVATISM | 1.2 |
| Indulgence | JOY | 1.06 |
| Tradition | CONSERVATISM | 1.06 |
| Design Affinity | PREMIUM | 1.05 |
| Healthy Lifestyle | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 64.5% |
| United States | 3.7% |
| Austria | 3.5% |
See Bremen audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Bremen have in Germany?
Bremen has an estimated audience of 6,159,220 people in Germany, concentrated in Niedersachsen and Bremen.
What is the gender split and age of Bremen fans?
51.0% of Bremen fans are female, 49.0% are male, with an average age of 42.9 years.
Which brands do Bremen fans like most?
Bremen fans show strongest brand affinity for Gala (2.82×), Commerzbank (2.6×), and Borussia Dortmund (1.52×) over the country average.
Where do Bremen fans live in Germany?
Bremen fans in Germany are most concentrated in Niedersachsen (reach 655,291), Bremen (reach 528,661), and Nordrhein-Westfalen (reach 446,475). These three regions account for the largest share of the active audience.
What other brands do Bremen fans also like?
Beyond Bremen itself, the audience over-indexes on Commerzbank (2.6×), Borussia Dortmund (1.52×), SV Werder Bremen (2.22×), and Roland Kaiser (2.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bremen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.