PromiFlash Audience in Germany
PromiFlash has an estimated audience of 5,363,455 people in Germany. 86.0% are female, 14.0% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Gute Zeiten, schlechte Zeiten, Bild, Let's Dance (German TV series), BUNTE.de.
The average PromiFlash fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Gute Zeiten, schlechte Zeiten, Bild, with strongest over-indexing on Gala (6.01× the country average). Demographically, the PromiFlash audience skews more female with an average age of 39.7, and over-indexes on personality traits such as DIY Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of PromiFlash fans
| Metric | Value |
|---|---|
| Female | 86.0% |
| Male | 14.0% |
| Average age | 39.7 |
| Estimated audience size | 5,363,455 |
Audience persona
The typical PromiFlash fan in Germany is more female, around 39.7 years old, with strong DIY Mentality tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,226,463 | 1.05× |
| Bayern | 837,680 | 0.97× |
| Baden-Württemberg | 784,791 | 1.07× |
| Niedersachsen | 580,666 | 1.11× |
| Hessen | 293,674 | 0.72× |
| Sachsen | 283,409 | 1.08× |
| Rheinland-Pfalz | 250,699 | 0.93× |
| Brandenburg | 236,183 | 1.42× |
| Berlin | 234,159 | 0.98× |
| Schleswig-Holstein | 198,701 | 1.03× |
| Sachsen-Anhalt | 143,021 | 1.03× |
| Mecklenburg-Vorpommern | 134,157 | 1.31× |
| Thüringen | 123,631 | 0.9× |
| Hamburg | 107,319 | 0.89× |
| Saarland | 47,808 | 0.73× |
| Bremen | 35,973 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 6.01× | News |
| Gute Zeiten, schlechte Zeiten | 5.5× | Movies & TV |
| Bild | 2.58× | News |
| Let's Dance (German TV series) | 3.99× | Movies & TV |
| BUNTE.de | 5.4× | Internet & Social Media |
| Wetter.com | 2.98× | Home & Garden |
| Deichmann | 3.1× | Shopping |
| Ernsting's family | 4.1× | Shopping |
| FOCUS Online | 2.97× | News |
| Simone Ballack | 5× | Movies & TV |
| Kamilla Senjo | 8.42× | Movies & TV |
| Bonprix | 2.87× | Shopping |
| Das große Backen | 8.38× | Movies & TV |
| Kaufland | 1.95× | Shopping |
| Discount stores | 1.69× | Shopping |
| Tchibo | 2.69× | Shopping |
| TV DIGITAL | 6.13× | Movies & TV |
| Obi (store) | 1.7× | Shopping |
| Lidl | 1.71× | Shopping |
| Storm of Love | 3.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.11 |
| Pet Ownership | JOY | 1.07 |
| Healthy Lifestyle | BALANCE | 1.03 |
| Creativity | OPEN | 1.02 |
| Sports Activity | POWER | 0.97 |
| LGBTQ+ Identity | OPEN | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.8% |
| Austria | 6.2% |
| Switzerland | 2.9% |
See PromiFlash audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does PromiFlash have in Germany?
PromiFlash has an estimated audience of 5,363,455 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PromiFlash fans?
86.0% of PromiFlash fans are female, 14.0% are male, with an average age of 39.7 years.
Which brands do PromiFlash fans like most?
PromiFlash fans show strongest brand affinity for Gala (6.01×), Gute Zeiten, schlechte Zeiten (5.5×), and Bild (2.58×) over the country average.
Where do PromiFlash fans live in Germany?
PromiFlash fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,226,463), Bayern (reach 837,680), and Baden-Württemberg (reach 784,791). These three regions account for the largest share of the active audience.
What other brands do PromiFlash fans also like?
Beyond PromiFlash itself, the audience over-indexes on Gute Zeiten, schlechte Zeiten (5.5×), Bild (2.58×), Let's Dance (German TV series) (3.99×), and BUNTE.de (5.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PromiFlash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.