Rascasse Audience Intelligence

Alles was zählt Audience in Germany

A data profile of the people who buy, follow and care about Alles was zählt in Germany — modelled from more than twelve digital signal sources. Alles was zählt has an estimated audience of 4,611,589 people in Germany.

#2among Reality in Germany#28among Movie / TV Show / Series in Germany#86in Movies & TV

The average Alles was zählt fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Unter Uns, Gute Zeiten, schlechte Zeiten, Storm of Love, with strongest over-indexing on Unter Uns (39.42× the country average).

Demographically, the Alles was zählt audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alles was zählt fan in Germany is more female, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for Unter Uns.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alles was zählt profile in Germany.

Audience size
4.6M
in Germany
Gender
86.8%♀
13.2% male
Age
41.5
average years
Country rank
#1201
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alles was zählt viewers

86.8% are female, 13.2% are male, average age 41.5.

Fig. 02

Gender split

86.8%
Female
13.2%
Male
Demographic split for Alles was zählt audience in Germany
MetricValue
Female86.8%
Male13.2%
Average age41.5
Estimated audience size4,611,589
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Alles was zählt audience in Germany
Age bracketShare%
16-1912%
20-2920%
30-3922%
40-4922%
50+23%
Fig. 04

Worldwide distribution

89.5%

of the worldwide Alles was zählt audience comes from Germany.

Worldwide audience distribution share by country for Alles was zählt
CountryShare
Germany89.5%
Austria3.2%
Switzerland3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alles was zählt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alles was zählt fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~200K1.54×
02Mecklenburg-Vorpommern~100K1.39×
03Sachsen~300K1.31×
04Brandenburg~200K1.21×
05Thüringen~100K1.11×
06Saarland~60K1.11×
07Niedersachsen~500K1.09×
08Nordrhein-Westfalen~1M1.07×
09Rheinland-Pfalz~200K1.04×
10Schleswig-Holstein~200K0.92×
11Baden-Württemberg~500K0.84×
12Bremen~30K0.71×
13Bayern~500K0.69×
14Hessen~200K0.67×
15Hamburg~70K0.67×
16Berlin~100K0.63×
Fig. 06

Affinity by region

Affinity by region — Alles was zählt, Germany
0.63×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alles was zählt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alles was zählt audience
#·InterestCategoryAffinity×
01Unter UnsMovies & TV39.42×
02Lilli HollunderMovies & TV27.62×
03Are You the One?Movies & TV26.77×
04Tijan NjieMovies & TV24.48×
05Mimi FiedlerMovies & TV20.84×
06Valentina PahdeMovies & TV18.51×
07Chryssanthi KavaziMovies & TV17.22×
08Serial (radio and television)Music & Radio13.24×
09Gute Zeiten, schlechte ZeitenMovies & TV11.77×
10TV DIGITALMovies & TV10.81×
11Storm of LoveMovies & TV10.30×
12In aller FreundschaftMovies & TV9.05×
13BUNTE.deInternet & Social Media7.82×
14Hape KerkelingMovies & TV7.69×
15Let's Dance (German TV series)Movies & TV7.60×
16Sarah EngelsMovies & TV7.46×
17BeetlejuiceMovies & TV7.29×
18Roland KaiserMusic & Radio6.40×
19DeichmannShopping4.00×
20BildNews2.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alles was zählt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alles was zählt audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.87×
Pet OwnershipJOY1.63×
IndividualismJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alles was zählt audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Urban LifestyleOPEN0.81×
Career OrientationPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alles was zählt have in Germany?

Alles was zählt has an estimated audience of 4,611,589 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Alles was zählt viewers?

86.8% of Alles was zählt fans are female, 13.2% are male, with an average age of 41.5 years.

03

Which brands do Alles was zählt fans like most?

Alles was zählt fans show strongest brand affinity for Unter Uns (39.42×), Gute Zeiten, schlechte Zeiten (11.77×), and Storm of Love (10.3×) over the country average.

04

Where do Alles was zählt fans live in Germany?

Alles was zählt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Baden-Württemberg (reach ~500K), and Bayern (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Alles was zählt fans also like?

Beyond Alles was zählt itself, the audience over-indexes on Gute Zeiten, schlechte Zeiten (11.77×), Storm of Love (10.3×), Let's Dance (German TV series) (7.6×), and In aller Freundschaft (9.05×) compared to the Germany average.

Appendix

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See Alles was zählt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alles was zählt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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