A data profile of the people who buy, follow and care about In aller Freundschaft in Germany — modelled from more than twelve digital signal sources. In aller Freundschaft has an estimated audience of 4,845,377 people in Germany.
The average In aller Freundschaft fan in Germany is 45.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bares für Rares, Praxis mit Meerblick, Bergdoktor, with strongest over-indexing on Bares für Rares (15.74× the country average).
Demographically, the In aller Freundschaft audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Need for Security, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical In aller Freundschaft fan in Germany is more female, around 45.5 years old, with strong Need for Security tendencies and a notable affinity for Bares für Rares.
The key figures that characterise the In aller Freundschaft profile in Germany.
80.9% are female, 19.1% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 80.9% |
| Male | 19.1% |
| Average age | 45.5 |
| Estimated audience size | 4,845,377 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide In aller Freundschaft audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 91.5% |
| Austria | 4.5% |
| Italy | 0.7% |
Where the In aller Freundschaft audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~300K | 1.48× | |
| 02 | Thüringen | ~200K | 1.46× | |
| 03 | Sachsen-Anhalt | ~200K | 1.37× | |
| 04 | Brandenburg | ~200K | 1.21× | |
| 05 | Mecklenburg-Vorpommern | ~100K | 1.15× | |
| 06 | Niedersachsen | ~500K | 1.08× | |
| 07 | Rheinland-Pfalz | ~200K | 1.03× | |
| 08 | Schleswig-Holstein | ~200K | 0.99× | |
| 09 | Baden-Württemberg | ~600K | 0.97× | |
| 10 | Saarland | ~50K | 0.93× | |
| 11 | Nordrhein-Westfalen | ~900K | 0.90× | |
| 12 | Bayern | ~600K | 0.90× | |
| 13 | Hessen | ~200K | 0.74× | |
| 14 | Berlin | ~100K | 0.65× | |
| 15 | Bremen | ~20K | 0.59× | |
| 16 | Hamburg | ~60K | 0.57× |
The strongest cross-interests of the In aller Freundschaft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Isabell Gerschke | Movies & TV | 27.86× | ||
| 02 | Praxis mit Meerblick | Movies & TV | 22.11× | ||
| 03 | Notruf Hafenkante | Movies & TV | 20.82× | ||
| 04 | Letzte Spur Berlin | Movies & TV | 20.82× | ||
| 05 | Rhea Harder-Vennewald | Movies & TV | 20.69× | ||
| 06 | Weissensee | Movies & TV | 20.24× | ||
| 07 | Bergdoktor | Movies & TV | 20.09× | ||
| 08 | Claudia Michelsen | Movies & TV | 19.28× | ||
| 09 | Inga Lindström | Movies & TV | 16.22× | ||
| 10 | Bares für Rares | Movies & TV | 15.74× | ||
| 11 | Carolin von der Groeben | Movies & TV | 15.58× | ||
| 12 | Sven Martinek | Movies & TV | 15.47× | ||
| 13 | Building automation | Business & Career | 12.86× | ||
| 14 | Senta Berger | Movies & TV | 12.76× | ||
| 15 | Storm of Love | Movies & TV | 8.93× | ||
| 16 | Der Bergdoktor (2008) | Movies & TV | 8.60× | ||
| 17 | Esso | Cars & Mobility | 5.92× | ||
| 18 | Florian Silbereisen | Music & Radio | 4.61× | ||
| 19 | Commerzbank | Business & Career | 3.30× | ||
| 20 | Lieferando.de | Food & Beverages | 3.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.60× | |
| Community Orientation | OPEN | 1.21× | |
| Family Orientation | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.36× | |
| Individualism | JOY | 0.41× | |
| Sustainability | BALANCE | 0.46× |
In aller Freundschaft has an estimated audience of 4,845,377 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
80.9% of In aller Freundschaft fans are female, 19.1% are male, with an average age of 45.5 years.
In aller Freundschaft fans show strongest brand affinity for Bares für Rares (15.74×), Praxis mit Meerblick (22.11×), and Bergdoktor (20.09×) over the country average.
In aller Freundschaft fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
Beyond In aller Freundschaft itself, the audience over-indexes on Praxis mit Meerblick (22.11×), Bergdoktor (20.09×), Notruf Hafenkante (20.82×), and Storm of Love (8.93×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for In aller Freundschaft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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