Rascasse Audience Intelligence

Building automation Audience in Germany

A data profile of the people who buy, follow and care about Building automation in Germany — modelled from more than twelve digital signal sources. Building automation has an estimated audience of 780,203 people in Germany.

#3645among Topic in Germany#672in Business & Career

The average Building automation fan in Germany is 45.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Solar cell, In aller Freundschaft, Efficient energy use, with strongest over-indexing on Solar cell (19.14× the country average).

Demographically, the Building automation audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Building automation fan in Germany is more male, around 45.5 years old, with strong Need for Security tendencies and a notable affinity for Solar cell.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Building automation profile in Germany.

Audience size
780K
in Germany
Gender
25.1%♀
74.9% male
Age
45.5
average years
Country rank
#8062
Topic in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Building automation fans

25.1% are female, 74.9% are male, average age 45.5.

Fig. 02

Gender split

25.1%
Female
74.9%
Male
Demographic split for Building automation audience in Germany
MetricValue
Female25.1%
Male74.9%
Average age45.5
Estimated audience size780,203
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Building automation audience in Germany
Age bracketShare%
16-195%
20-2914%
30-3923%
40-4928%
50+31%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Building automation audience comes from Germany.

Worldwide audience distribution share by country for Building automation
CountryShare
United States24.4%
Germany12.2%
Italy10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Building automation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Building automation fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.37×
02Baden-Württemberg~100K1.33×
03Berlin~50K1.33×
04Bremen~8K1.13×
05Bayern~100K1.11×
06Nordrhein-Westfalen~200K1.08×
07Hamburg~20K1.07×
08Thüringen~20K1.05×
09Sachsen~40K0.97×
10Saarland~9K0.96×
11Brandenburg~20K0.95×
12Rheinland-Pfalz~40K0.93×
13Mecklenburg-Vorpommern~10K0.91×
14Sachsen-Anhalt~20K0.90×
15Schleswig-Holstein~20K0.89×
16Niedersachsen~70K0.88×
Fig. 06

Affinity by region

Affinity by region — Building automation, Germany
0.88×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Building automation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Building automation audience
#·InterestCategoryAffinity×
01Sam ElliottMovies & TV20.00×
02Descendants (2015 film)Movies & TV20.00×
03Solar cellHome & Garden19.14×
04Patricia ArquetteMovies & TV18.80×
05Alexis BledelMovies & TV18.05×
06Anti-theft systemCars & Mobility14.40×
07Harrison FordMovies & TV14.02×
08In aller FreundschaftMovies & TV12.86×
09Efficient energy useTechnology & Electronics8.72×
10Photovoltaic systemHome & Garden7.73×
11Andy BorgMusic & Radio7.57×
12Home automationTechnology & Electronics7.38×
13Lawn mowerHome & Garden7.23×
14PhotovoltaicsHome & Garden6.83×
15SausageFood & Beverages6.59×
16Solar powerHome & Garden6.27×
17Aral AGCars & Mobility5.63×
18Solar energyHome & Garden3.90×
19SparkasseBusiness & Career3.20×
20FRITZ!BoxTechnology & Electronics3.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Building automation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Building automation audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.42×
Convenience OrientationPREMIUM2.21×
Community OrientationOPEN2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Building automation audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
Price SensitivityPREMIUM0.73×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Building automation have in Germany?

Building automation has an estimated audience of 780,203 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Building automation fans?

25.1% of Building automation fans are female, 74.9% are male, with an average age of 45.5 years.

03

Which brands do Building automation fans like most?

Building automation fans show strongest brand affinity for Solar cell (19.14×), In aller Freundschaft (12.86×), and Efficient energy use (8.72×) over the country average.

04

Where do Building automation fans live in Germany?

Building automation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Building automation fans also like?

Beyond Building automation itself, the audience over-indexes on In aller Freundschaft (12.86×), Efficient energy use (8.72×), Alexis Bledel (18.05×), and Photovoltaics (6.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Building automation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Building automation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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