Building automation Audience in Germany
Building automation has an estimated audience of 780,203 people in Germany. 25.1% are female, 74.9% are male, average age 45.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Cocktail, Unique Gifts, Video izle, Progressive rock, Birthday Gifts.
The average Building automation fan in Germany is 45.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Cocktail, Unique Gifts, Video izle, with strongest over-indexing on Cocktail (2.12× the country average). Demographically, the Building automation audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Building automation fans
| Metric | Value |
|---|---|
| Female | 25.1% |
| Male | 74.9% |
| Average age | 45.5 |
| Estimated audience size | 780,203 |
Audience persona
The typical Building automation fan in Germany is more male, around 45.5 years old, with strong Need for Security tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 196,716 | 1.15× |
| Baden-Württemberg | 153,617 | 1.44× |
| Bayern | 149,568 | 1.19× |
| Hessen | 86,866 | 1.46× |
| Niedersachsen | 65,450 | 0.86× |
| Berlin | 53,011 | 1.52× |
| Sachsen | 37,154 | 0.97× |
| Rheinland-Pfalz | 33,568 | 0.86× |
| Schleswig-Holstein | 21,390 | 0.76× |
| Brandenburg | 21,333 | 0.88× |
| Hamburg | 20,129 | 1.14× |
| Thüringen | 19,653 | 0.99× |
| Sachsen-Anhalt | 12,351 | 0.61× |
| Mecklenburg-Vorpommern | 8,394 | 0.56× |
| Saarland | 7,608 | 0.79× |
| Bremen | 5,298 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.12× | Food & Beverages |
| Unique Gifts | 2.27× | Shopping |
| Video izle | 5.45× | |
| Progressive rock | 2.04× | Music & Radio |
| Birthday Gifts | 2.18× | Kids & Family |
| Stucco | 3.21× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.59× | News |
| VfL Wolfsburg | 2.01× | Sports |
| Israel | 2.13× | Travel & Leisure |
| Assisi | 6.45× | Travel & Leisure |
| Jack White | 1.92× | Movies & TV |
| Christmas Gift | 1.62× | Kids & Family |
| Natural rubber | 2.07× | Cars & Mobility |
| Schweinshaxe | 4.06× | Food & Beverages |
| MK | 2.47× | Music & Radio |
| Hundertwasserhaus | 3.87× | Travel & Leisure |
| KLIX (AM) | 1.79× | Music & Radio |
| Erasmus+ | 4.8× | Business & Career |
| Icon (magazine) | 1.77× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.12 |
| Convenience Orientation | PREMIUM | 1.97 |
| Community Orientation | OPEN | 1.79 |
| Quality Awareness | PREMIUM | 1.77 |
| DIY Mentality | THRILL | 1.73 |
| Patriotism | CONSERVATISM | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Germany | 12.2% |
| Italy | 10.4% |
See Building automation audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Building automation have in Germany?
Building automation has an estimated audience of 780,203 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Building automation fans?
25.1% of Building automation fans are female, 74.9% are male, with an average age of 45.5 years.
Which brands do Building automation fans like most?
Building automation fans show strongest brand affinity for Cocktail (2.12×), Unique Gifts (2.27×), and Video izle (5.45×) over the country average.
Where do Building automation fans live in Germany?
Building automation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 196,716), Baden-Württemberg (reach 153,617), and Bayern (reach 149,568). These three regions account for the largest share of the active audience.
What other brands do Building automation fans also like?
Beyond Building automation itself, the audience over-indexes on Unique Gifts (2.27×), Video izle (5.45×), Progressive rock (2.04×), and Birthday Gifts (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Building automation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.