Rascasse Audience Intelligence

Solar cell Audience in Germany

A data profile of the people who buy, follow and care about Solar cell in Germany — modelled from more than twelve digital signal sources. Solar cell has an estimated audience of 3,050,153 people in Germany.

#1274among Topic in Germany#172in Home & Garden

The average Solar cell fan in Germany is 46.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include DeepL, Photovoltaic effect, Photovoltaic system, with strongest over-indexing on DeepL (52.21× the country average).

Demographically, the Solar cell audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Need for Security, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Solar cell fan in Germany is more male, around 46.4 years old, with strong Need for Security tendencies and a notable affinity for DeepL.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Solar cell profile in Germany.

Audience size
3.1M
in Germany
Gender
30.3%♀
69.7% male
Age
46.4
average years
Country rank
#2070
Topic in Germany
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Solar cell fans

30.3% are female, 69.7% are male, average age 46.4.

Fig. 02

Gender split

30.3%
Female
69.7%
Male
Demographic split for Solar cell audience in Germany
MetricValue
Female30.3%
Male69.7%
Average age46.4
Estimated audience size3,050,153
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Solar cell audience in Germany
Age bracketShare%
16-197%
20-2910%
30-3920%
40-4928%
50+35%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Solar cell audience comes from Germany.

Worldwide audience distribution share by country for Solar cell
CountryShare
United States23.3%
Germany11.0%
Thailand3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Solar cell audience in Germany is strongest.

Fig. 05

Top regions by affinity

Solar cell fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.44×
02Baden-Württemberg~500K1.22×
03Niedersachsen~400K1.19×
04Sachsen-Anhalt~90K1.16×
05Brandenburg~100K1.04×
06Rheinland-Pfalz~200K1.03×
07Thüringen~80K1.01×
08Bremen~30K1.01×
09Bayern~500K1.00×
10Saarland~40K0.98×
11Hessen~200K0.92×
12Schleswig-Holstein~100K0.90×
13Nordrhein-Westfalen~600K0.84×
14Berlin~100K0.84×
15Hamburg~60K0.82×
16Mecklenburg-Vorpommern~50K0.81×
Fig. 06

Affinity by region

Affinity by region — Solar cell, Germany
0.81×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Solar cell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Solar cell audience
#·InterestCategoryAffinity×
01Photovoltaic effectHome & Garden157.94×
02babbleBusiness & Career152.54×
03Hit RadioMusic & Radio148.27×
04Briggs & StrattonCars & Mobility132.84×
05Radio ENERGYMusic & Radio75.79×
06Rooftop photovoltaic power stationHome & Garden55.02×
07DeepLTechnology & Electronics52.21×
08Solar inverterHome & Garden38.33×
09Photovoltaic systemHome & Garden36.62×
10Energy industryBusiness & Career32.00×
11Solar panelHome & Garden31.07×
12Solar powerHome & Garden26.05×
13PhotovoltaicsHome & Garden22.08×
14BlaBlaCarCars & Mobility20.00×
15Electricity generationHome & Garden19.36×
16BalkonkraftwerkHome & Garden10.23×
17Efficient energy useTechnology & Electronics10.10×
18Solar energyHome & Garden8.80×
19Renewable energyBusiness & Career8.18×
20ElectricityHome & Garden7.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Solar cell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Solar cell audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.95×
SustainabilityBALANCE2.67×
Convenience OrientationPREMIUM2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Solar cell audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.99×
Design AffinityPREMIUM1.00×
Pet OwnershipJOY1.21×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Solar cell have in Germany?

Solar cell has an estimated audience of 3,050,153 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Solar cell fans?

30.3% of Solar cell fans are female, 69.7% are male, with an average age of 46.4 years.

03

Which brands do Solar cell fans like most?

Solar cell fans show strongest brand affinity for DeepL (52.21×), Photovoltaic effect (157.94×), and Photovoltaic system (36.62×) over the country average.

04

Where do Solar cell fans live in Germany?

Solar cell fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Baden-Württemberg (reach ~500K), and Bayern (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Solar cell fans also like?

Beyond Solar cell itself, the audience over-indexes on Photovoltaic effect (157.94×), Photovoltaic system (36.62×), Solar power (26.05×), and Solar panel (31.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Solar cell audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Solar cell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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