DeepL Audience in Germany
DeepL has an estimated audience of 4,048,096 people in Germany. 43.7% are female, 56.3% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Pillow, Stradivarius, Home Delivery, Grinch.
The average DeepL fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Pillow, Stradivarius, with strongest over-indexing on Gil Ofarim (1.94× the country average). Demographically, the DeepL audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Generative AI
Demographics of DeepL fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 40.7 |
| Estimated audience size | 4,048,096 |
Audience persona
The typical DeepL fan in Germany is more male, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,060,427 | 1.2× |
| Bayern | 791,374 | 1.22× |
| Baden-Württemberg | 766,548 | 1.39× |
| Hessen | 431,234 | 1.4× |
| Niedersachsen | 321,365 | 0.82× |
| Berlin | 295,004 | 1.63× |
| Rheinland-Pfalz | 185,085 | 0.91× |
| Sachsen | 180,503 | 0.91× |
| Schleswig-Holstein | 124,690 | 0.86× |
| Hamburg | 124,471 | 1.36× |
| Brandenburg | 94,603 | 0.75× |
| Thüringen | 71,526 | 0.69× |
| Sachsen-Anhalt | 60,897 | 0.58× |
| Saarland | 42,405 | 0.85× |
| Bremen | 38,129 | 1.1× |
| Mecklenburg-Vorpommern | 25,622 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.94× | Music & Radio |
| Pillow | 1.68× | Home & Garden |
| Stradivarius | 1.6× | Shopping |
| Home Delivery | 2.03× | Food & Beverages |
| Grinch | 1.81× | Movies & TV |
| Video izle | 2.36× | |
| Snow White (Fables) | 1.55× | Literature |
| Fast Five | 2.59× | Movies & TV |
| Corfu (regional unit) | 1.58× | Travel & Leisure |
| National Paralympic Committee | 3.97× | Sports |
| Humans (TV series) | 2.39× | Movies & TV |
| Hoonigan | 5.25× | Cars & Mobility |
| Staycation | 1.7× | Home & Garden |
| Volvo V60 | 2.02× | Cars & Mobility |
| Headhunters (film) | 2.01× | Movies & TV |
| Jaguar F-Pace | 2.68× | Cars & Mobility |
| Assisi | 2.43× | Travel & Leisure |
| Esra Erol | 2.28× | Movies & TV |
| Moroccan riad | 2.41× | Politics & Society |
| San Gil | 1.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.61 |
| Need for Security | CONSERVATISM | 1.35 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Career Orientation | POWER | 1.21 |
| Patriotism | CONSERVATISM | 1.19 |
| Convenience Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 10.9% |
| China | 10.0% |
| Japan | 9.3% |
See DeepL audiences in other countries
More Generative AI audiences in Germany
Frequently asked questions
How many fans does DeepL have in Germany?
DeepL has an estimated audience of 4,048,096 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DeepL fans?
43.7% of DeepL fans are female, 56.3% are male, with an average age of 40.7 years.
Which brands do DeepL fans like most?
DeepL fans show strongest brand affinity for Gil Ofarim (1.94×), Pillow (1.68×), and Stradivarius (1.6×) over the country average.
Where do DeepL fans live in Germany?
DeepL fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,060,427), Bayern (reach 791,374), and Baden-Württemberg (reach 766,548). These three regions account for the largest share of the active audience.
What other brands do DeepL fans also like?
Beyond DeepL itself, the audience over-indexes on Pillow (1.68×), Stradivarius (1.6×), Home Delivery (2.03×), and Grinch (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DeepL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.