OpenAI Audience in Germany
OpenAI has an estimated audience of 5,210,044 people in Germany. 44.4% are female, 55.6% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Business English, Irish Ferries, Gil Ofarim, Cocktail, Software engineer.
The average OpenAI fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Business English, Irish Ferries, Gil Ofarim, with strongest over-indexing on Business English (6.02× the country average). Demographically, the OpenAI audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Generative AI
Demographics of OpenAI fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 40.6 |
| Estimated audience size | 5,210,044 |
Audience persona
The typical OpenAI fan in Germany is more male, around 40.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Business English.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,178,770 | 1.03× |
| Bayern | 993,483 | 1.19× |
| Baden-Württemberg | 838,559 | 1.18× |
| Hessen | 702,364 | 1.77× |
| Niedersachsen | 437,498 | 0.86× |
| Berlin | 352,088 | 1.51× |
| Rheinland-Pfalz | 231,777 | 0.89× |
| Sachsen | 218,809 | 0.86× |
| Schleswig-Holstein | 167,012 | 0.89× |
| Hamburg | 138,529 | 1.18× |
| Brandenburg | 123,059 | 0.76× |
| Thüringen | 90,233 | 0.68× |
| Sachsen-Anhalt | 78,219 | 0.58× |
| Mecklenburg-Vorpommern | 59,148 | 0.59× |
| Saarland | 52,714 | 0.82× |
| Bremen | 45,012 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business English | 6.02× | Business & Career |
| Irish Ferries | 17.93× | Cars & Mobility |
| Gil Ofarim | 2.24× | Music & Radio |
| Cocktail | 1.55× | Food & Beverages |
| Software engineer | 10.46× | Technology & Electronics |
| CAC 40 | 1.75× | Business & Career |
| VfL Wolfsburg | 1.95× | Sports |
| Stradivarius | 1.69× | Shopping |
| Home Delivery | 2.82× | Food & Beverages |
| Ayrton Senna | 4.6× | Sports |
| Urban horticulture | 1.51× | Home & Garden |
| Hypertext | 2.4× | Technology & Electronics |
| Grappling | 1.68× | Sports |
| Grinch | 1.81× | Movies & TV |
| Ellmau | 6.32× | Travel & Leisure |
| Este, Veneto | 1.53× | Travel & Leisure |
| Headhunters (film) | 2.74× | Movies & TV |
| Erasmus+ | 3.83× | Business & Career |
| Jaguar F-Pace | 3.49× | Cars & Mobility |
| Corfu (regional unit) | 1.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.14 |
| Need for Security | CONSERVATISM | 2.09 |
| Sustainability | BALANCE | 1.66 |
| Career Orientation | POWER | 1.57 |
| Healthy Lifestyle | BALANCE | 1.33 |
| Social Media Usage | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 29.5% |
| United States | 11.7% |
| Japan | 5.3% |
See OpenAI audiences in other countries
More Generative AI audiences in Germany
Frequently asked questions
How many fans does OpenAI have in Germany?
OpenAI has an estimated audience of 5,210,044 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of OpenAI fans?
44.4% of OpenAI fans are female, 55.6% are male, with an average age of 40.6 years.
Which brands do OpenAI fans like most?
OpenAI fans show strongest brand affinity for Business English (6.02×), Irish Ferries (17.93×), and Gil Ofarim (2.24×) over the country average.
Where do OpenAI fans live in Germany?
OpenAI fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,178,770), Bayern (reach 993,483), and Baden-Württemberg (reach 838,559). These three regions account for the largest share of the active audience.
What other brands do OpenAI fans also like?
Beyond OpenAI itself, the audience over-indexes on Irish Ferries (17.93×), Gil Ofarim (2.24×), Cocktail (1.55×), and Software engineer (10.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for OpenAI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.