A data profile of the people who buy, follow and care about OpenAI in Brazil — modelled from more than twelve digital signal sources. OpenAI has an estimated audience of 5,089,200 people in Brazil.
OpenAI has an estimated audience of 5,089,200 people in Brazil. 51.0% are female, 49.0% are male, average age 39.0. Top brand affinities: Trello, GitHub, Zoom!, JetBrains, Google News.
Top brand affinities include Trello, GitHub, Zoom!, with strongest over-indexing on Trello (13.91× the country average).
Demographically, the OpenAI audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical OpenAI fan in Brazil is balanced, around 39.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Trello.
The key figures that characterise the OpenAI profile in Brazil.
51.0% are female, 49.0% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 39.0 |
| Estimated audience size | 5,089,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide OpenAI audience comes from Brazil.
| Country | Share |
|---|---|
| China | 34.4% |
| United States | 10.5% |
| Japan | 5.5% |
The strongest cross-interests of the OpenAI audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | JetBrains | Technology & Electronics | 40.65× | ||
| 02 | Google News | News | 15.99× | ||
| 03 | Stack Overflow | Technology & Electronics | 14.20× | ||
| 04 | Trello | Internet & Social Media | 13.91× | ||
| 05 | Penélope Cruz | Movies & TV | 12.13× | ||
| 06 | AngularJS | Technology & Electronics | 12.01× | ||
| 07 | Heidi Klum | Fashion & Accessoires | 11.83× | ||
| 08 | Motocrossed | Movies & TV | 10.99× | ||
| 09 | Jessica Alba | Movies & TV | 10.66× | ||
| 10 | Halle Berry | Movies & TV | 9.74× | ||
| 11 | GitHub | Internet & Social Media | 9.18× | ||
| 12 | Orange | Technology & Electronics | 9.13× | ||
| 13 | Zoom! | Business & Career | 8.71× | ||
| 14 | Dropbox (service) | Technology & Electronics | 6.36× | ||
| 15 | Nicole Kidman | Movies & TV | 5.49× | ||
| 16 | Udemy | Business & Career | 3.61× | ||
| 17 | Google Maps | Internet & Social Media | 3.20× | ||
| 18 | Cloud computing | Technology & Electronics | 3.06× | ||
| 19 | Khan Academy | Business & Career | 2.85× | ||
| 20 | Superman | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.90× | |
| Convenience Orientation | PREMIUM | 2.01× | |
| Career Orientation | POWER | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.41× | |
| Design Affinity | PREMIUM | 0.60× | |
| Price Sensitivity | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for OpenAI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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