A data profile of the people who buy, follow and care about GitHub in Brazil — modelled from more than twelve digital signal sources. GitHub has an estimated audience of 6,413,893 people in Brazil.
The average GitHub fan in Brazil is 34.2 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Paraná, Minas Gerais.
Top brand affinities include Software framework, Node.js, Gemini, with strongest over-indexing on Software framework (31.44× the country average).
Demographically, the GitHub audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical GitHub fan in Brazil is balanced, around 34.2 years old, with strong Community Orientation tendencies and a notable affinity for Software framework.
The key figures that characterise the GitHub profile in Brazil.
52.0% are female, 48.0% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 34.2 |
| Estimated audience size | 6,413,893 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide GitHub audience comes from Brazil.
| Country | Share |
|---|---|
| China | 43.5% |
| United States | 9.7% |
| Japan | 6.0% |
Where the GitHub audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~800K | 2.21× | |
| 02 | Rio Grande do Norte | ~200K | 1.58× | |
| 03 | Federal District | ~100K | 1.49× | |
| 04 | Paraíba | ~200K | 1.39× | |
| 05 | Pernambuco | ~400K | 1.36× | |
| 06 | São Paulo | ~2M | 1.29× | |
| 07 | Santa Catarina | ~300K | 1.25× | |
| 08 | Piauí | ~100K | 1.24× | |
| 09 | Ceará | ~300K | 1.21× | |
| 10 | Sergipe | ~70K | 1.08× | |
| 11 | Acre | ~20K | 0.95× | |
| 12 | Rio Grande do Sul | ~300K | 0.94× | |
| 13 | Minas Gerais | ~600K | 0.93× | |
| 14 | Mato Grosso do Sul | ~80K | 0.88× | |
| 15 | Alagoas | ~70K | 0.86× | |
| 16 | Rondônia | ~40K | 0.86× | |
| 17 | Tocantins | ~30K | 0.84× | |
| 18 | Espírito Santo | ~100K | 0.83× | |
| 19 | Amazonas | ~90K | 0.82× | |
| 20 | Goiás | ~200K | 0.78× | |
| 21 | Bahia | ~300K | 0.75× | |
| 22 | Rio de Janeiro | ~400K | 0.69× | |
| 23 | Maranhão | ~100K | 0.67× | |
| 24 | Pará | ~100K | 0.58× | |
| 25 | Mato Grosso | ~70K | 0.58× | |
| 26 | Roraima | ~10K | 0.58× | |
| 27 | Amapá | ~10K | 0.51× |
The strongest cross-interests of the GitHub audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stack Overflow | Technology & Electronics | 48.66× | ||
| 02 | C Sharp (programming language) | Technology & Electronics | 41.14× | ||
| 03 | Codecademy | Internet & Social Media | 40.97× | ||
| 04 | AngularJS | Technology & Electronics | 39.25× | ||
| 05 | Cascading Style Sheets | Internet & Social Media | 36.37× | ||
| 06 | Software framework | Technology & Electronics | 31.44× | ||
| 07 | Groovy (programming language) | Technology & Electronics | 30.28× | ||
| 08 | Node.js | Technology & Electronics | 29.53× | ||
| 09 | SQL | Technology & Electronics | 27.67× | ||
| 10 | C (programming language) | Technology & Electronics | 24.83× | ||
| 11 | C++ | Technology & Electronics | 19.57× | ||
| 12 | PHP | Technology & Electronics | 15.83× | ||
| 13 | JavaScript | Technology & Electronics | 15.79× | ||
| 14 | Trello | Internet & Social Media | 13.23× | ||
| 15 | Software engineering | Business & Career | 10.87× | ||
| 16 | Programming language | Technology & Electronics | 10.68× | ||
| 17 | Web development | Business & Career | 10.34× | ||
| 18 | OpenAI | Technology & Electronics | 9.18× | ||
| 19 | Gemini | Technology & Electronics | 7.69× | ||
| 20 | Khan Academy | Business & Career | 6.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.06× | |
| Career Orientation | POWER | 2.64× | |
| Need for Security | CONSERVATISM | 2.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.96× | |
| Creativity | OPEN | 0.97× | |
| Pet Ownership | JOY | 1.00× |
GitHub has an estimated audience of 6,413,893 people in Brazil, concentrated in São Paulo and Paraná.
52.0% of GitHub fans are female, 48.0% are male, with an average age of 34.2 years.
GitHub fans show strongest brand affinity for Software framework (31.44×), Node.js (29.53×), and Gemini (7.69×) over the country average.
GitHub fans in Brazil are most concentrated in São Paulo (reach ~2M), Paraná (reach ~800K), and Minas Gerais (reach ~600K). These three regions account for the largest share of the active audience.
Beyond GitHub itself, the audience over-indexes on Node.js (29.53×), Gemini (7.69×), Groovy (programming language) (30.28×), and Stack Overflow (48.66×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for GitHub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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