A data profile of the people who buy, follow and care about Programming language in Brazil — modelled from more than twelve digital signal sources. Programming language has an estimated audience of 6,281,437 people in Brazil.
Programming language has an estimated audience of 6,281,437 people in Brazil. 52.0% are female, 48.0% are male, average age 37.5. Top brand affinities: GitHub, JavaScript, C++, MySQL, Firefox.
Top brand affinities include GitHub, JavaScript, C++, with strongest over-indexing on GitHub (10.68× the country average).
Demographically, the Programming language audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Individualism, Career Orientation.
The typical Programming language fan in Brazil is balanced, around 37.5 years old, with strong Individualism tendencies and a notable affinity for GitHub.
The key figures that characterise the Programming language profile in Brazil.
52.0% are female, 48.0% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 37.5 |
| Estimated audience size | 6,281,437 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Programming language audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.7% |
| China | 6.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Programming language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GitHub | Internet & Social Media | 10.68× | ||
| 02 | AngularJS | Technology & Electronics | 10.19× | ||
| 03 | Codecademy | Internet & Social Media | 9.88× | ||
| 04 | Stack Overflow | Technology & Electronics | 9.66× | ||
| 05 | JavaScript | Technology & Electronics | 9.47× | ||
| 06 | MySQL | Technology & Electronics | 9.28× | ||
| 07 | C++ | Technology & Electronics | 8.98× | ||
| 08 | Firefox | Internet & Social Media | 7.28× | ||
| 09 | Ubuntu (operating system) | Technology & Electronics | 6.44× | ||
| 10 | Trello | Internet & Social Media | 2.85× | ||
| 11 | Khan Academy | Business & Career | 2.84× | ||
| 12 | Udemy | Business & Career | 2.56× | ||
| 13 | Linux | Technology & Electronics | 2.16× | ||
| 14 | JusBrasil | Internet & Social Media | 1.76× | ||
| 15 | Telegram | Internet & Social Media | 1.70× | ||
| 16 | Canada | Travel & Leisure | 1.66× | ||
| 17 | Samsung | Technology & Electronics | 1.62× | ||
| 18 | Enel | Home & Garden | 1.57× | ||
| 19 | Spotify | Internet & Social Media | 1.52× | ||
| 20 | College | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.20× | |
| Career Orientation | POWER | 1.18× | |
| Early Adopter Mentality | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.71× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Mindfulness | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Programming language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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