A data profile of the people who buy, follow and care about Linux in Brazil — modelled from more than twelve digital signal sources. Linux has an estimated audience of 4,683,658 people in Brazil.
The average Linux fan in Brazil is 38.2 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Wearable technology, Ubuntu (operating system), Software framework, with strongest over-indexing on Wearable technology (17.65× the country average).
Demographically, the Linux audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Need for Security, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Linux fan in Brazil is balanced, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for Wearable technology.
The key figures that characterise the Linux profile in Brazil.
54.7% are female, 45.3% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 38.2 |
| Estimated audience size | 4,683,658 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Linux audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.3% |
| United Kingdom | 4.7% |
Where the Linux audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~90K | 1.16× | |
| 02 | Pernambuco | ~200K | 1.15× | |
| 03 | Sergipe | ~60K | 1.14× | |
| 04 | Amapá | ~20K | 1.12× | |
| 05 | Paraíba | ~100K | 1.09× | |
| 06 | Roraima | ~10K | 1.08× | |
| 07 | Pará | ~200K | 1.07× | |
| 08 | Rondônia | ~40K | 1.06× | |
| 09 | Acre | ~20K | 1.06× | |
| 10 | Piauí | ~70K | 1.05× | |
| 11 | Ceará | ~200K | 1.04× | |
| 12 | Rio Grande do Norte | ~80K | 1.04× | |
| 13 | Alagoas | ~70K | 1.04× | |
| 14 | Maranhão | ~100K | 1.03× | |
| 15 | Mato Grosso do Sul | ~70K | 1.02× | |
| 16 | Bahia | ~300K | 0.99× | |
| 17 | Paraná | ~300K | 0.94× | |
| 18 | Rio Grande do Sul | ~300K | 0.93× | |
| 19 | Rio de Janeiro | ~400K | 0.92× | |
| 20 | Federal District | ~70K | 0.92× | |
| 21 | Minas Gerais | ~400K | 0.90× | |
| 22 | Goiás | ~200K | 0.90× | |
| 23 | Tocantins | ~30K | 0.88× | |
| 24 | São Paulo | ~1M | 0.87× | |
| 25 | Santa Catarina | ~200K | 0.86× | |
| 26 | Espírito Santo | ~80K | 0.85× | |
| 27 | Mato Grosso | ~70K | 0.82× |
The strongest cross-interests of the Linux audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ubuntu (operating system) | Technology & Electronics | 18.45× | ||
| 02 | NoSQL | Technology & Electronics | 18.10× | ||
| 03 | Wearable technology | Technology & Electronics | 17.65× | ||
| 04 | Solaris (operating system) | Technology & Electronics | 17.44× | ||
| 05 | VMware | Technology & Electronics | 17.30× | ||
| 06 | Personal digital assistant | Technology & Electronics | 13.80× | ||
| 07 | Software framework | Technology & Electronics | 11.82× | ||
| 08 | Docker (software) | Technology & Electronics | 9.93× | ||
| 09 | Oracle Corporation | Technology & Electronics | 8.35× | ||
| 10 | Smart device | Technology & Electronics | 4.12× | ||
| 11 | GitHub | Internet & Social Media | 4.06× | ||
| 12 | Watch | Fashion & Accessoires | 4.05× | ||
| 13 | SAS (software) | Technology & Electronics | 3.95× | ||
| 14 | Eclipse (software) | Technology & Electronics | 3.73× | ||
| 15 | Personal computer | Technology & Electronics | 3.64× | ||
| 16 | Google Drive | Technology & Electronics | 3.55× | ||
| 17 | Intelligence | Health | 3.14× | ||
| 18 | Web application | Technology & Electronics | 3.00× | ||
| 19 | Gemini | Technology & Electronics | 2.97× | ||
| 20 | Price | Shopping | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.63× | |
| Mindfulness | BALANCE | 1.52× | |
| Career Orientation | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.90× | |
| Design Affinity | PREMIUM | 0.99× | |
| Travelling | THRILL | 1.00× |
Linux has an estimated audience of 4,683,658 people in Brazil, concentrated in São Paulo and Minas Gerais.
54.7% of Linux fans are female, 45.3% are male, with an average age of 38.2 years.
Linux fans show strongest brand affinity for Wearable technology (17.65×), Ubuntu (operating system) (18.45×), and Software framework (11.82×) over the country average.
Linux fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Linux itself, the audience over-indexes on Ubuntu (operating system) (18.45×), Software framework (11.82×), Personal digital assistant (13.8×), and Gemini (2.97×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Linux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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